Business Plan for Moonlight Event: A Corporate Retreat Planners Partnership

This presentation covers the business plan of starting a new partnership business of Moonlight Event, a corporate retreat planners. It includes financing of business operations, forecasted financials, organizational structure, significance of functional areas, and marketing strategy.

INTRODUCTION TO
BUSINESS

Table of Contents
 INTRODUCTION
 ELEVATIOR PITCH
 FINANCING OF BUSINESS OPERATION
 USE OF FUNDS
 FORECASTED FINANCIALS OF MOONLIGHT EVENT
 ORGANIZATIONAL STRUCTURE
 SIGNIFICANCE OF THE FUNCTIONAL AREAS
 CONCLUSION
 REFERENCES

INTRODUCTION
 Business Plan is basically a written document that describes how a start-up
defines its goals and objectives and the steps they will adopt to achieve
objectives.
 The presentation will be based on selected business start-up proposal of
Moonlight Event. The type of organization is Partnership organization.
 Further, the presentation will cover the Business plan of starting new
partnership business of Moonlight Event.

BUSINESS START – UP
PROPOSAL
Moonlight Events
(A Corporate Retreat Planners)

ELEVATOR PITCH
 Name of the business
 The name of the business will be Moonlight Events.
 Problem that the business will solve
 The target audience of the business would be corporates
whose need is to ensure best tools and training available
to their employees.
 Accordingly, with the help of retreats, companies are
able to guide their employees in getting and working
well together, so that staff turnover can be avoided.
 These retreat programs are needed for overall
development of employees.

CONT.
 Solution (or Why us?)
 Corporate Retreat Planning is the event planning
service that is offered to corporate customers to fulfil
their needs of retreat training services.
 This service is meant for developing leadership and
teaming skills through training programs that
Moonlight Events is going to offer to their corporate
clients.
 Accordingly, Moonlight will plan the whole event
meant for extending retreat training services.

FINANCING OF BUSINESS
OPERATIONS
 Being in a partnership business, both
partner will contribute equally towards
the capital of the business. The
contribution from both the partners
would be $50000 each. Out of this
amount, 20000 will be held in liquid
form to finance the day to day business
operations. Also, capital will be obtained
from external sources that is, a loan of
$10000 from Bank of England @5%
interest rate.

USE OF FUNDS
 In order to start the Moonlight Event partnership business, the start-up expenses need to be bear by
both the partner along with the funds requirement are as follows:
Start-up Expenses:
Particulars Amount (£)
Insurance 500
Annual Rent 10000
Consultancy fees 150
Legal expenses 1500
Brochures 750
Stationery 200
Purchase of office equipment 15000
Total start-up expenses 28100

FORECASTED FINANCIALS OF MOONLIGHT EVENTS
Particulars Amount (£)
2022 2023 2024
Revenue from sales 520000 624000 748800
Less: Direct costs 360000 404000 456000
Gross profit 160000 220000 292800
Gross Margin 30.77% 35.26% 39.10%
Operating expenses
Administrative Salaries and wages 29000 29000 29000
Rent 10000 10000 10000
Telephone expenses 500 500 500
Insurance 500 500 500
Accounting Fees 1000 1000 1000
Postage and Printing 500 550 600
Advertising 2000 2500 1500
Consultancy fee 1000 1500 1600
Legal expenses 1500 1800 200
Electricity charges 5000 5500 6000
Total Operating Expenses 51000 52850 50900
Operating income 109000 167150 241900
Non-operating expenses
Interest paid on Loan from Bank of England @
5% 5000 5000 5000
Income Tax 500 600 900
Net profit 103500 161550 236000
Net profit margin 19.90% 25.89% 31.52%

CON…
Forecasted balance sheet as at 31st march 2022
Particulars 2022
ASSETS
Non-current assets:
Office Equipment: 15000
Total non-current assets 15000
Current assets:
Inventory 25000
Accounts receivable 20000
Cash 328500
Total current assets 373500
Total assets 388500
LIABILITIES
Current liability
Accounts payable 85000
Non-current liability:
Bank Loan 100000
Net assets 203500
Equity
Capital 100000
Retained earnings 103500
Total equity 203500

CON..
Forecasted Cash budget for three year business operation (From 2022 to
2024)
Particulars 2022 2023 2024
Initial investment in bank account 25000 0 0
Receipts from sales 500000 610000 700000
Total receipts (a) 525000 610000 700000
Payments
Purchases 300000 350000 280000
Expenses 56500 58450 56800
Purchase of office equipment 15000 0 0
Total payments (b) 371500 408450 336800
Cash flow for the year (c) = (a-b) 153500 201550 363200
Cash balance brought forward 0 143500 337000

CONT.
Total fixed costs 46000
Total variable costs 370500
Sales revenue 520000
Less: Total variable costs 370500
Contribution margin 149500
Less: Total Fixed costs 46000
Profit 103500
Break - even point 160000
Margin of Safety 360000

TYPES OF BUSINESS ORGANIZATIONS
 Sole Proprietorship : It is the simplest
from of business organization, it owned
and control by one person who is the
owner of business.
 The business is entirely dependent on
owner, if the owner dies, the business
also winds up.
 Partnership : It is a form of organization
formed by two or more individuals or
businesses who agree to run a business
together.
 The partnership is formed either
through oral or written agreement.
 The partners have an unlimited liability
in case of loss.

ADVANTAGES OF PARTNERSHIP OVER
SOLE TRADER- SHIP
 On the basis of registration, it is necessary to register partnership firm to
enforce the legal rights but in sole proprietorship it is not needed to be
registered thus not legally enforceable.
 In partnership the liability is shared among all the partners while in sole
proprietorship the liability is borne by the owner only.
 In partnership, the capital can be raised from all the partners thus the scope is
high whereas in sole proprietorship it is limited to friends, family and
relatives.
 A partnership has different partners with various skills and knowledge but in
sole proprietorship, owner relies on his skills and knowledge to run the
business
 Partnership may remain in existence after the death or expulsion of a partner,
in sole proprietorship the business shuts down after the death of owner.

MARKETING STRATEGY
 To market the business for better
reach of customers there are various
strategies :
 Online or Offline Advertising : By
creating a website of the business on
social media or other platforms, it is
easy to advertise about the events
conducted and services offered.
 Content Marketing : Event companies
can use Google AdWords or Bing
Adverting to advertise and launch the
new events or campaigns by using
keywords or mentions.

ORGANIZATIONAL STRUCTURE
Organizational structures plays pivot role in achieving
goals of an organization. It is a system that outlines
how certain activities are directed in order to achieve
the goals.
 Various functions would be managed by functional
managers which makes it guided by experts.
 The functions within an organization would be paid
microscopic attention so minute amount of
inattentiveness can also be eliminated.
 It brings operational speed since all key operations
would be performed separately which inculcate
efficiency factor and make the operations faster.
 Responsibility and accountability of certain task
would be pre decided so it brings operational
clarity and eradicates the bottlenecks such as being
commanded or guided by more than one person.

SIGNIFICANCE OF THE FUNCTIONAL AREAS
The functional areas decide the operational efficiency of an
organization. It depends on the character of the business
which functional areas are supposed to be incorporated.
 Human Resource is one of the prominent functional area
of the business since over the time the entities with well-
managed HR are performing more than their capacity.
 Sales is another key area which is responsible for
ensuring preconceived selling. This area paves the way
for operational and functional superiority of the
organization.
 Marketing Functions are substantiating other functions
with the development of consumerism now market is
more efficient and offers a wide range of products and
services.
 Finance, which is blood of the business is the most
sensitive issue. A little margin of error may snatch the
efficiency away. Which is why in our entity finance is
taken as independent functional area.

CONCLUSION
 The presentation has concluded that business plan including financial plan of staring new
partnership business in event management sector.
 The presentation has also concluded that the target market of the partnership business is
Corporates.
 Further, the presentation has also concluded the different types of organization and why
partnership is more suitable start-up as compared to sole proprietorship.
 Lastly, the presentation has also state that Functional organization structure is best for partnership
start-ups.

REFERENCES
 Głod, W., 2019. Organisational structure, environment and management innovation. Global Journal of Business,
Economics and Management: Current Issues. 9(3). pp.134-142.
 Antonova, E. and Dimitrova, A., 2021, October. Study on Significance of Logistics in the Strategies of SMEs. In 2021 IV
International Conference on High Technology for Sustainable Development (HiTech) (pp. 01-05). IEEE
 Fjeldstad, Ø. D. and Snow, C. C., 2018. Business models and organization design. Long range planning. 51(1). pp.32-39.
 Darmansyah, A., 2018. Comparative analysis of bookkeeping at sole proprietorship and partnership small and medium
enterprises: Study on culinary sector in Greenville, Jakarta. Scientific Research Journal (SCIRJ). 6(6). pp.1-10.
 Njoroge, E., 2018. Effects of strategic planning on organizational performance: A case of event planning firms in Nairobi
CBD (Doctoral dissertation, United States International University-Africa).
 Dowson, R. and Bassett, D., 2018. Event planning and management: Principles, planning and practice. Kogan Page
Publishers.
 Watson, K. and McGowan, P., 2018. Emergent perspectives toward the business plan among nascent entrepreneur start-up
competition participants. Journal of Small Business and Enterprise Development.
 Mariani, G., Bartoloni, L. and Morelli, D., 2019. Managing uncertainty in the start-up environment: is a business plan an
incentive or a limitation?. Managing uncertainty in the start-up environment: is a business plan an incentive or a
limitation?, pp.73-96.