MORG4038 Management and Organisations: King Digital Entertainment Ltd. Case Study

MORG4038 Management and Organisations
Id:
Page 1 of 13

Contents
Introduction................................................................................................................................3
Task 1.........................................................................................................................................4
Introduce the organisation......................................................................................................4
Task 2.........................................................................................................................................5
Identify the organisational structure of the company and analyse how this structure
facilitates its functionality......................................................................................................5
Task 3.........................................................................................................................................7
Suggest one modern management approach that could be used in the company to improve
its functionality.......................................................................................................................7
Task 4.........................................................................................................................................8
Using Charles Handy’s cultural framework, identify and analyse the relevance of the
company’s organisational culture to its on-going success.....................................................8
Task 5.......................................................................................................................................10
Critically analyse two innovative strategic management objectives of the company..........10
Conclusion................................................................................................................................12
Reference..................................................................................................................................13
Page 2 of 13

Introduction
This report is based on the analysis of the gaming industry across the world in context with
the King Digital Entertainment Ltd. This report will conduct independent research on the
King and identify the organisational functionality of the company. This report will
recommend the appropriate management approach that has to be used to improve the
organisation functionality. Besides this report will analyse the strategic management
objectives and cultural framework of the organisation.
Page 3 of 13

Task 1
Introduce the organisation
King digital entertainment Limited is running its business under the brand name King and
developing the social entertainment games for the youth that can be run on the web, Android,
iOS and windows interface. The company get fame for the once very popular game known
as Candy Crush Saga. Besides, this company has developed 200 games to date for their
gaming portal. The company was founded in 2003 in Sweden by angel investing funding. The
company was the brainchild of Riccardo Zacconi and Sebastian Knutsson who saw huge
scope on the video gaming industry and primarily started developing the browser-based video
games.
2003 is the year when the industry has observed huge demand among the youth for new and
innovative video gaming (Mullins, 2016). After seen the highest peak in revenue of $ 2.26
billion 2014 the company has seen a significant decrease in revenue of $ 1.99 billion in 2017,
as a company not able to change themselves as per the rapidly changing gaming industry. The
company has all the necessary skill and resources but there is a lack of innovation in the
company. The company should develop the new games to regain the interest of the youth by
properly understanding their tastes.
Page 4 of 13