Management Structure and Role of Marketing and Human Resource Functions of Morgan Sindal Group

Management structure
role of marketing and
human resource
functions of a selected
organisation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
Management structure described various details which helps the company to carry out
operations effectively in the workplace. In most of the companies hierarchy exits there are
different duties and list of authorities which helps the company to achieve the goals and
objectives in an effective manner. Morgan Sindal group is a leading organisation in UK. The
construction company is headquartered in London and provides employment to various
individuals (Ren, Tang, and Jackson, 2018). They provide property services and build various
infrastructure for the private and public companies. It was founded by John Morgan and Jack
Lovell in 1977. Due to the ethical practices the construction company has seen an immense
growth in the market. The report aims to analyse about understanding the management structure
and the role of marketing in a systematic manner. Effective marketing of products and services
helps the organisation to generate more profits in the market. On the other hand, in this report
there will be brief discussion about the management structure of the organisation. Along with
that, there will be brief discussion about various advantages and disadvantages of the
management structure. There needs to be a systematic workflow in the market structure. It helps
the company to function in a better way. For further instance, there will be evaluation about the
4Ps of marketing mix related to the organisation. It helps the organisation to understand the
dynamic market structure in an effective manner. In this report there will be discussion about
various human resource manager functions which helps them to recruit talented candidates for
the organisation. The organisation can achieve the overall success in the market by improvising
the productivity of the workplace. They can carry out the operations smoothly and achieve
sustainable performance in the desired industry. There are various new opportunities on which
the company could capitalise to achieve a serious growth in the future.
MAIN BODY
Morgan Sindal Group is British leading construction corporation. The organisation is
headquartered in London. They are offering employment to almost 6700 individuals. The
company is currently operating in public and private sectors. There are basically six division of
construction. The organisation offer various lavish properties to the consumers. They are also
building new properties to rent out to various individuals. The company was founded by John
Morgan and Jack Lovell in 1977 (Subramony, and et.al 2018). Due to the ethical practices the

organisation has seen an immense growth in the industry. There are various expansion Projects
of the White chapel station in 2021. In the recent years the revenue which is accumulated by the
company is 3,212.8 million. The corporation has subsequently improvise various activities to
achieve sustainable performance in the market. There are various new technological
advancements which the company has implemented in order to generate more profits in the
market. With the new technology they are making the homes healthier in England. They are one
of the major companies which provide to develop the in-house platform. The leaders of the
organisation has motivated the employees in order to improvise the productivity of the
workplace. With the help of various methods which includes promotion and recognition. They
had managed to enhance the overall productivity of the organisation (Amrutha, and Geetha,
2020). There are various improvements which the company is establishing in order to achieve
the desired goals and objectives systematically. They are operating their business in various
regions. They are using new methods and approaches in order to diversify their business in
different countries. The situation is critically changing and the organisation is capitalising on
various opportunities to become more profitable in the industry. Creating inspiring places is the
main motive of the company. The corporation is also providing the affordable homes to various
consumers in the market. They had managed to attract various new customers in the industry.
Management structure can be described how the company will carry out various activities
in the workplace. The structure helps the company to carry out the operations in an effective
manner. Morgan Sindal group follows a strategic direction in which the leaders of the company
works in a uniformed way. There are various framework and principles which the company is
following in order to become more profitable in the market. The organisation follows the matrix
structure in which there are different departments and division. This structure was developed by
ken Olsen in 1988. It is a hybrid structure in which various departments are formed to make the
organisation function in a better way. With the help of this management the organisation can
offer better products and services to the customers. This also helps them to maintain a positive
brand integrity in the market (Roscoe, and et.al 2019). The company is operating their business
in six divisions. There are various departments which are formed in the workplace. There are
various employees which are working in the organisation which had to perform various duties in
order to make the organisation more profitable in the market. It is one of the most complex
structures. With the changing trends this structure helps the organisation to manage different