Management Structure and Role of Marketing and Human Resource Functions of Morgan Sindal Group

This report analyses the management structure and the role of marketing and human resource functions of Morgan Sindal Group, a leading construction company in the UK. It discusses the advantages and disadvantages of the matrix structure, the 4Ps of marketing mix, and the functions of human resource management.

Management structure
role of marketing and
human resource
functions of a selected
organisation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................10
Books and Journals...............................................................................................................10

INTRODUCTION
Management structure described various details which helps the company to carry out
operations effectively in the workplace. In most of the companies hierarchy exits there are
different duties and list of authorities which helps the company to achieve the goals and
objectives in an effective manner. Morgan Sindal group is a leading organisation in UK. The
construction company is headquartered in London and provides employment to various
individuals (Ren, Tang, and Jackson, 2018). They provide property services and build various
infrastructure for the private and public companies. It was founded by John Morgan and Jack
Lovell in 1977. Due to the ethical practices the construction company has seen an immense
growth in the market. The report aims to analyse about understanding the management structure
and the role of marketing in a systematic manner. Effective marketing of products and services
helps the organisation to generate more profits in the market. On the other hand, in this report
there will be brief discussion about the management structure of the organisation. Along with
that, there will be brief discussion about various advantages and disadvantages of the
management structure. There needs to be a systematic workflow in the market structure. It helps
the company to function in a better way. For further instance, there will be evaluation about the
4Ps of marketing mix related to the organisation. It helps the organisation to understand the
dynamic market structure in an effective manner. In this report there will be discussion about
various human resource manager functions which helps them to recruit talented candidates for
the organisation. The organisation can achieve the overall success in the market by improvising
the productivity of the workplace. They can carry out the operations smoothly and achieve
sustainable performance in the desired industry. There are various new opportunities on which
the company could capitalise to achieve a serious growth in the future.
MAIN BODY
Morgan Sindal Group is British leading construction corporation. The organisation is
headquartered in London. They are offering employment to almost 6700 individuals. The
company is currently operating in public and private sectors. There are basically six division of
construction. The organisation offer various lavish properties to the consumers. They are also
building new properties to rent out to various individuals. The company was founded by John
Morgan and Jack Lovell in 1977 (Subramony, and et.al 2018). Due to the ethical practices the

organisation has seen an immense growth in the industry. There are various expansion Projects
of the White chapel station in 2021. In the recent years the revenue which is accumulated by the
company is 3,212.8 million. The corporation has subsequently improvise various activities to
achieve sustainable performance in the market. There are various new technological
advancements which the company has implemented in order to generate more profits in the
market. With the new technology they are making the homes healthier in England. They are one
of the major companies which provide to develop the in-house platform. The leaders of the
organisation has motivated the employees in order to improvise the productivity of the
workplace. With the help of various methods which includes promotion and recognition. They
had managed to enhance the overall productivity of the organisation (Amrutha, and Geetha,
2020). There are various improvements which the company is establishing in order to achieve
the desired goals and objectives systematically. They are operating their business in various
regions. They are using new methods and approaches in order to diversify their business in
different countries. The situation is critically changing and the organisation is capitalising on
various opportunities to become more profitable in the industry. Creating inspiring places is the
main motive of the company. The corporation is also providing the affordable homes to various
consumers in the market. They had managed to attract various new customers in the industry.
Management structure can be described how the company will carry out various activities
in the workplace. The structure helps the company to carry out the operations in an effective
manner. Morgan Sindal group follows a strategic direction in which the leaders of the company
works in a uniformed way. There are various framework and principles which the company is
following in order to become more profitable in the market. The organisation follows the matrix
structure in which there are different departments and division. This structure was developed by
ken Olsen in 1988. It is a hybrid structure in which various departments are formed to make the
organisation function in a better way. With the help of this management the organisation can
offer better products and services to the customers. This also helps them to maintain a positive
brand integrity in the market (Roscoe, and et.al 2019). The company is operating their business
in six divisions. There are various departments which are formed in the workplace. There are
various employees which are working in the organisation which had to perform various duties in
order to make the organisation more profitable in the market. It is one of the most complex
structures. With the changing trends this structure helps the organisation to manage different

divisions in an effective manner. Through this there are various rules and orders which are abide
by the management. On the other hand, the employee needs to follow these orders and work in
an effective manner. This helps the company to function in a better way and achieve the goals
and objectives in a systematic manner. There are various roles and responsibilities which is
divided effectively in the workplace. The main focus of the company is to attract various
individuals in the market and with the help of ethical practices they are achieving it in an
effective manner.
Management structure helps the company to carry out the operations smoothly in the
workplace. The organisation can achieve the necessary goals and objectives in the market by
using the right structure. Morgan Sindal Group uses the matrix structure it helps the company to
offer various new services to the customers. There are various departments which are formed in
which the employees had to perform various duties and work responsibilities. There are various
advantages of the structure it improves the collaboration and flexibility in the organisation. In
relation to the Morgan Sindal Group the company has developed a cordial relationship with the
employees (Stone, Cox, and Gavin, 2020). It helps them to improve the overall productivity of
the workplace. The employees and the management works in a uniformed way in order to
achieve sustainable performance in the market. Another benefit of this framework is that it helps
the management and employees to facilitate an effective communication in the workplace.
Through this the leaders can improvise the overall productivity of the work place. It is one of the
major reason that Morgan Sindal group is achieving greater results in the market. The last and
foremost advantage of this structure is it helps the company to become more stable in the
working operations. There are various critical factors which can be evaluated properly in order to
achieve greater results in the market. There are various new opportunities on which the company
is capitalising with the help of this structure.
On the other hand, there are various disadvantages of the management structure. There is
a lack of responsibility and clarity of the roles in the workplace. This will create a negative
impact on the working operations. Morgan Sindal group leaders needs to divide the work duties
and responsibilities in a better way (Yong, and et.al 2020). Through, this the organisation can
create a more impactful performance in the market. There are various critical aspects in which
the company is lacking. It is stopping them to not perform as per their full potential. Another
disadvantage of this structure is that there are various conflicts which could arise in the

workplace. The impact could be minimized if the leaders can develop and effective
communication with the employees. In order to deal with this advantage Morgan Sindal group
works in a systematic way. Through this the company is performing better in the market and
capitalising on various other opportunities. Other disadvantage of this management structure is
that it facilitates to have a slower decision making process( Olson, and et.al 2018). There are
various decisions which need to be taken by the management effectively to achieve the overall
growth in the market. The main focus of the company is to provide the essential services
effectively top attract various potential customers on the market. They are providing the new
homes to various customers at an affordable rate. They had seen an immense growth in the
market by indulging in various ethical practices. With the right structure Morgan Sindal group
can achieve sustainable performance in the industry and could gain a competitive advantage over
various other competitors.
Marketing refers to the process of creating, exploring, providing and delivering values so
that they can fulfil the requirements of the targeted market by providing various products and
goods. It includes various actions of selling and promoting products so that businesses can
increase their sales in desired manner. Marketing helps Morgan Sindal group in identifying their
idle customers so that they can customise their services according to the targeted groups. It helps
businesses in achieving various competitive advantages so that they can establish their brand
image in all over the market (Ndofirepi, Farinloye and Mogaji, 2020). The major purpose of
marketing is to conduct focus groups and coordinate with them with the help of various surveys
and questionnaires so that business can match the requirements which are expected by their
customers. It involves 4 P’s of marketing which comprises of various elements which helps in
providing better services.
The first P refers to the product or services which consumer’s wants to buy for the
fulfilment of their requirements and desires. Product may be termed as a bundle of utility which
can include volume, design, brand name etc. Morgan Sindal group provides their services
according to the expectations of their customers which can be different for each and every
customer according to their attitude and behaviour. In order to attract customers, businesses may
add various benefits to their product like warranty, after sale services or may change their price
range. Services which Morgan Sindal group provide can be classified as intangible products
which help them in acquiring the market. The next P of marketing mix stand for price which

customer agrees to pay against the product and services which they avail from the organisation.
Morgan Sindal group set their pricing strategies according to the quality of service and products
they offer to their customers (Ko, and McKelvie, 2018). Price describes the real value of the
goods and products which companies sell in order to generate revenues for them. Morgan Sindal
group Attract large number of people by providing various benefits on their prices like credit
terms, discounts, price alterations and freight payments. This is the most critical factor of
marketing mix as it decides the growth and success of overall organisation.
After the product and a price company involve their efforts in promotion of their
products which help in increasing the brand awareness of the company. It involves various
decisions like sales force, advertising, public relations, direct marketing and advertising
budgets(Dechawatanapaisal, 2018). Morgan Sindall group select various methods for promotion
according to their products and services so that they can share relevant information and news in
order to promote their products. They also identify the target market so that they opt for the best
suitable tool for advertising which results in cost effective marketing (Lim, 2021). They also try
to promote their products in more personalised manner which helps in attracting large number of
people. The last P of marketing mix is a place which can be referred to the distribution of goods
and product on the correct place. It in walls that organisation should select best appropriate place
for offering their products and services so that they can maintain proper flow of sale. Morgan
Sindall tries to locate their stores in places which can accessible by their most of the targeted
customers in easy manner (Michael, 2019).
Human resource management is defined as the process in which an individual is responsible
for managing team and maintaining organisational behaviour of all team members, training and
development and other activities of the company. It is important department in business because
its absence in business can lead to failure of activities and operations will get affected. Morgan
Sindal Group has a great human resource management team for handling all these activities. The
various functions of human resource management are described and explained in brief. First is
Training and Development, the main function of human resource management of Morgan Sindal
Group is providing effective and efficient training and development to their existing as well as
new employees. This improves their personality in terms of knowledge and skills along with
inculcating various factors that are essential for their development(Popkova and Sergi, 2020).
Along with this, it also encourages them and boosts confidence in their personality. There are

various programs and schemes by which training and development can be done for the
employees. Training can be provided on field and also on off field to their employees for their
growth and development along with the organisation’s growth and development. Second is
Recruitment and Selection, it is another important function of HRM in Morgan Sindal Group is
to recruit right candidates and then making them talented and capable employees that results in
the growth of the organisation. In context of respective company, which is in Morgan Sindal
Group, HR manager is also responsible to hire candidates as per the requirement of the different
job profiles and positions in the business organisation. Third is Employee relation, when the
HRM team makes these right candidates into perfectly trained and skilled employees for its
organization, it maintains good and strong relations with them for retaining these highly talented
and skilled employees within their business organization for future. This retention is necessary
and important for its organization as these highly trained and skilled employees will lead to the
organization to grow and develop in the future (Stone, Cox and Gavin, 2020). This retention is
done in various methods and ways that are financial and non-financial. The HRM team provides
its employees with various monetary and non-monetary terms and conditions along with
appraisals and appreciations and other incentives for their retention within the business
organization. Fourth is Talent development, talent development is structural framework for
employees in the business organization by the HRM team for attracting, developing, motivating
and also for retaining all their highly trained and skilled and productively engaged employees for
the business organization. The HRM team can take help of various talent development programs
and schemes by individualizing growth plans, providing various mentorship opportunities to
their employees and also by building partnerships all around the country and even by nurturing
growing mindset among their highly skilled and trained employees.

CONCLUSION
From this above report it has been concluded that management structure, role of marketing and
human resources are very important function for their organization because it help organization
to operate their activities very smoothly and this will create good opportunity for management to
accomplish their objectives with effective way and organization performance will also increase
and they will able to fulfil those needs and desire of market and they also have opportunity to
capture huge customers in market. In this report it also conclude that it will discussed in brief
about background of their organization so that it will clear between all employees that for what
they work and what they have to achieve objectives of their organization and it also conclude
that the state of management structure of organization is also covered in which management
decide whole structure of their organization so that it becomes easy to operate the functions of
their organization activities and this report also includes the advantages and disadvantages of
management structure so that management use their advantages in their organization to compete
their competitors in market and they able increase their production level and management also
about their disadvantages so that they able minimise those disadvantages in their organization so
that it will not impact the organization profit. This report also conclude about 4Ps of marketing
mix and it also conclude about HR functions and there function and roles which they play in
organization for their development and growth and if in organization the HR will not play their
responsibility with sincerity then they management of organization have to face many problem
and may be it is not possible to achieve the target of organization.

REFERENCES:
Books and Journals
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management: Implications for social sustainability. Journal of Cleaner Production, 247,
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Lim, W.M., 2021. A marketing mix typology for integrated care: the 10 Ps. Journal of Strategic
Marketing, 29(5), pp.453-469.
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Marketing, 29(5), pp.453-469.
Ndofirepi, E., Farinloye, T. and Mogaji, E., 2020. Marketing mix in a heterogenous higher
education market: A case of Africa. In Understanding the higher education market in
Africa (pp. 241-262). Routledge.
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Ren, S., Tang, G. and E Jackson, S., 2018. Green human resource management research in
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Roscoe, and et.al 2019. Green human resource management and the enablers of green
organisational culture: Enhancing a firm's environmental performance for sustainable
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Stone, R.J., Cox, A. and Gavin, M., 2020. Human resource management. John Wiley & Sons.
Subramony, and et.al 2018. Leadership development practice bundles and organizational
performance: The mediating role of human capital and social capital. Journal of business
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Yong, and et.al 2020. Pathways towards sustainability in manufacturing organizations: Empirical
evidence on the role of green human resource management. Business Strategy and the
Environment, 29(1), pp.212-228.
Dechawatanapaisal, D., 2018. Employee retention: the effects of internal branding and brand
attitudes in sales organizations. Personnel Review.
Ko, E.J. and McKelvie, A., 2018. Signaling for more money: The roles of founders' human
capital and investor prominence in resource acquisition across different stages of firm
development. Journal of Business Venturing, 33(4), pp.438-454.
Michael, A., 2019. A handbook of human resource management practice. bookboon. com.
Popkova, E.G. and Sergi, B.S., 2020. Human capital and AI in industry 4.0. Convergence and
divergence in social entrepreneurship in Russia. Journal of Intellectual Capital.
Stone, R.J., Cox, A. and Gavin, M., 2020. Human resource management. John Wiley & Sons.