Management Structure, Marketing and Functions of Human Resource in Morgan Sindall Group

This essay provides insights about management structure, marketing and functions of human resource in Morgan Sindall Group. It includes the background of the company, management structure, 4Ps of marketing mix, and an overview of HR functions. The essay is written for Bsc Hons Construction Management course and is relevant to students who want to learn about the management practices of a popular Construction and Regeneration group.

Introduction to
Management
Bsc Hons Construction Management
Introduction to Management
Student Name: Viorel Ionut Paladoiu
Student ID: 2127694
Group: C2
Name of Lecturer: Mehran Barani Shikhrobat
Date: 30.05.2022
Contents

Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Background of the company........................................................................................................1
Management structure of the company........................................................................................3
4Ps of Marketing Mix..................................................................................................................5
Overview of HR Functions..........................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Management is said to attaining business goals effectively and efficiently with the help of
planning, organising, staffing, directing as well as controlling resources of company. It is
coordination addition to administration of practices for achieving goals of an establishment.
Business is an establishment that performs for maximising profits for all its stakeholders as well
as maintaining corporate responsibility towards society (Edelson, Senk and Stock, 2018). There
are managerial functions that aids in attaining group goals through arranging production factors,
integrating resources effectively and directing groups for realising pre-determined goals. In a
company, human resources are in charge of attracting pool of applicants, arranging interviews,
coordinating hiring practices, onboarding people and retention. In a business concern,
management is required so to coordinate practices and ensure that all human resources are
working collaboratively towards attaining determined goals. Organisational management is
required for coordinating operations of business along with ensure that all workforce
collaboratively work for reaching great success. The purpose of the essay is to gain insights
about management structure, marketing and functions of human resource. The thesis statement
for the essay is “Management structure, marketing and functions of human resource are essential
for an organisation”. For the essay, Morgan Sindall Group is taken into consideration which is
popular Construction and Regeneration group that provide services in infrastructure, property
services, construction, urban regeneration, fit out and partnership housing. It works for creating
inspiring places which enhance communities wherein all people live, learn, play, protect, care
and work.
The essay highlights description of the company and outline management structure. Further,
it includes marketing along with role in the organisation and human resource functions of the
business.
MAIN BODY
Background of the company
Morgan Sindall Group operates in Construction and Civil Engineering Industry having
headquarters established at London, UK. It works with the strategy of pursuing organic growth
through emphasising towards well established core strengths associated to construction together
with regeneration in United Kingdom. The vision statement of Morgan Sindall Group is to
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become most sought after addition to sustainable establishment in the sector. Its key values are
customers comes first, it operates in decentralised philosophy, challenging status quo, talents are
key for success and consistent achievement are key for future. It was founded by Jack Lovell
along with John Morgan with approximate of £1,000 from joint saving in the year 1977 (Morgan
Sindall Group, 2022). It is geared for demand in UK for affordable housing, investment in
commercial addition to social infrastructure and regeneration of cities together with towns.
Morgan Sindall Group carries out major projects related to infrastructure, engineering
and design, interior fit out as well as refurbishment, new building construction for public
addition to commercial stores. The company is specialised in providing repairs as well as
maintenance for wider public sector and social housing. In the year 2021, Morgan Sindall Group
achieved revenues of £ 3,212.8 million, net income of £ 97.9 million and operating income of £
129.8 million. Its construction services are offered in the field of education, commercial, retail,
defence, healthcare, industrial and leisure.
Morgan Sindall Group is type of Public Limited Company whose ownership is organised
through shares of stock intended to be freely trades on over the counter as well as stock exchange
markets. The organisation has limited liability together with offers shares to general public. With
this kind of business, Morgan Sindall Group has potential for raising share capital and sell its
shares to public. It gives opportunity to the company for spreading risk of ownership among
wider number of shareholders. The company working as public limited company finds itself in
better position at the time looking towards other potential financial sources (Duarte, Cabrita and
Cruz-Machado, 2019). Banking and other categories of financial institutions are more willing for
extension of finance such type of business that allows the organisation to be in better position for
the purpose of negotiating favourable rates of interest and repayment loan terms. However,
working a Public Limited Company control organisational ownership as there are potential for
shareholders to take over as well as reject authorities from business. For the business type, for
example, Morgan Sindall Group, it is must to consider wills and rights of shareholders or face
backlash together with declining value of shares. It reflects that the company is subject to
shareholders’ demands that results in forcing a change in direction or emphasis towards short
term profitability over gains in long term period.
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Management structure of the company
Organisational management structure is said to the system which outlines the ways wherein
certain operations are directed and carried out for achieving business goals. It comprises of roles,
responsibilities and rules (Cunningham, Kremin and Warren, 2019). Management structure of
the company determine the ways how information or orders flows among distinct levels in the
establishment. In Morgan Sindall Group, tall structure is followed that is a presented below:
Figure 1: Management structure of Morgan Sindall Group. 2022
(Source: Management structure of Morgan Sindall Group. 2022)
As per the above image, it is determined that tall or hierarchical management structure at
Morgan Sindall Group is a structure with number of managers at distinct hierarchy in which each
manager is responsible for controlling organisational portion (Management structure of Morgan
Sindall Group, 2022). The hierarchical structure was originated by IBM in 1960s. Large business
with huge number of workforce adopt this kind of management structure for the purpose of
better accommodating size as well as clarify relationships of reporting. With tall management
structure, Morgan Sindall Group maintains strong chain of command from top level to all ways
down to workforce. Within tall management structure, superior authorities have responsibility to
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develop or devise guiding principles, programs and actions of the establishment and
communicate the all to middle management level. Further, middle managers formulate tactics
together with carry out work processes which encourage employees to achieve goals formulated
by leaders of business. Lower level management execute all the processes through working
directly with staff members. Number of managers at each level provides the company a
resemblance of pyramid.
The advantage of tall management structure is clear authority lines. In aspect to Morgan
Sindall Group, use of tall management structure benefits in establishing clear authority for
departments and work. In the company, managers have authority as per managerial level along
with have powers for allocation of resources, reward, punishing behaviours addition to give
orders to all employees. There are no employees which are confused about boundaries among
functional units and jobs as each personnel understands chain of command (Svistunov, Kuzina
and Lobachov, 2019). Another advantage of tall management structure is identification of places
where duplication of working may exist. In Morgan Sindall Group, tall management structure
benefits by making it possible to determine which teams share equipment, tools or other
resources. The structure guide in finding places where there are job responsibilities that overlap,
costing to business concern more. Nonetheless, it might cause losses of employment over time,
creating more efficiencies within final profit of establishment that set stage for growth in
economy of scale over period of time. Elimination of issue related to indecisiveness is another
benefit of tall management structure. In association to Morgan Sindall Group, in tall structure,
there are always some people who held responsibility for decisions and actions which are
devised. Even when organisational manages attempts for assigning blame to others, there is no
hiding from such kind of accountability. There is clear communication related to who is incharge
of what projects which makes it easier to track ongoing operations, quality of work and status of
project that are completed.
Despite of numerous advantages of tall management structure, there are certain
limitations of it that are experienced by companies that follows it. One of disadvantage of tall
management structure is that it causes lack of collaboration. In Morgan Sindall Group, when tall
management structure is in place, groups or teams tends to stay within defined structures or
arrangements. Internal collaboration within teams still happens while external collaboration of
groups or team silo is complex to achieve. Employees tend to compete for power, stick together,
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despite of working together for advancing organisational mission (Hasanuddin, 2022). Another
disadvantage of tall management structure is it causes managers or superiors to become
territorial. Within tall management structure at Morgan Sindall Group, there are chances that
managers often become territorial for power in the establishment. Many a time, they become
defensive when other superiors or managers initiate working with their people. Despite of
looking at business level issues in mind, managers approach the situations from perspectives of
department only which results in competition for power that can destruct to each and everyone
who are involved. Another limitation of tall management structure is it create communication
barriers. It is determined that tall or hierarchical structure in intended for improving
communication, however, it hinder instead. Companies, for example, Morgan Sindall Group do
not all its employees to skip layers in chain of command that causes certain workforce to avoid
communicating as they distrust their direct managers or other supervisors. With this, teams
create own jargon that makes it complex to communicate inside the company.
4Ps of Marketing Mix
Marketing is defined as the practice to show addition to advertise products and services of
company in best possible manner. Key purpose of marketing in company is to generate revenue
and enhance customer base (Abrams, Han and Hossain, 2021). In aspect to Morgan Sindall
Group, purpose of marketing is to capture attention of target segment or market, provide
customers with specific or low risk action which is easy and persuade consumes for purchasing
its offerings. Marketing mix can be defined to foundational model for enterprises which entails
multiple areas of emphasis as element of comprehensive marketing plan. Purpose behind
marketing mix in a company, for instance, Morgan Sindall Group is to find right combination of
price, distribution, product and promotion for gaining addition to maintaining benefits over
rivals. It assists marketing team of the company to define marketing options in context to
promotion, product, place and price in the hope that offerings of the establishment meet
particular need or demand of customers. In association to Morgan Sindall Group, 4P’s of
marketing mix are discussed below:
Product or service: It is any tangible commodity or intangible service that a company offers
to its target customers (Raziq and Et. Al., 2020). In ideal manner, a product must have ability to
meet current consumer demand or compel that consumers have belief that they require to have it
as well as creates new demand. In relevance top Morgan Sindall Group, it provides construction
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services within defence, education, leisure, retail, healthcare and other industries. It carries out
major infrastructure projects, engineering along with designing, refurbishment, interior fit out,
etc for commercial and public sectors. In addition, the company also provides repairs together
with maintenance for wider public and social housing sector.
Price: The element is said to monetary value which a consumer is ready to pay.
Organisational marketers link price to real and perceived value of products by considering
seasonal discounts, prices of rivals and supply costs. Pricing strategy is methodology opted by a
company for its offerings to consumers. In Morgan Sindall Group, value based pricing is
preferred wherein prices for the construction services are set as per perceived values of
consumers. The enterprise calculates together with makes attempts for earning differentiated
worth of its services for specific customer segment at the time of compared with rivals (Kumar,
Shankar and Aljohani, 2020). With this pricing strategy, marketers and managers of Morgan
Sindall Group easily penetrate the market, command higher points of prices, proves real
willingness for paying data, improves customer loyalty, improves brand value and promotes
customer loyalty.
Place: It is described to the location where products or services of company are sold. It
ensures that product or service is distributed as well as made conveniently available for target
audiences (Solimun and Fernandes, 2018). Morgan Sindall Group is UK based company that sell
offerings from physical locations or outlets that are strategically selected for gaining maximum
visibility of brand and customer. These outlets are tastefully decorated for the purpose of
offering soothing ambience.
Promotion: It is communication with particular purpose of informing, persuading addition
to remembering target market. There are various promotional methods which a company opts so
to promote the brand and its offerings. Morgan Sindall Group uses traditional and modern
methods of promotion. In traditional promotion methods, the company uses direct mail, print
ads, billboards and handouts. While, social media marketing is its modern promotional method
(Sheth and Koschmann, 2018).
Overview of HR Functions
Human resource is said to group of individual which make entire workforce of company,
business sector and economy. Human Resource Function is incharged for finding, screening,
recruiting, selection, training, development, compensate management along with administering
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employee-benefits plans (Homburg, Theel and Hohenberg, 2020). In Morgan Sindall Group,
human resource functions are key for improving effectiveness addition to contributions of
personnel in attaining goals and objectives of company.
Recruitment and selection is one of human resource function that contributes in sustenance
addition to growth of establishment. Recruitment is about attracting or grabbing attention of
qualified candidate for vacant job role (Lee and Mao, 2020). In Morgan Sindall Group, internal
recruitment and external recruitment is used by human resource management. When the
organisational managers look to fill the vacant position with existing personnel, source talent
from other divisions or teams within the company, internal recruitment is used. Some of internal
recruitment methods used by human resource management includes promotions, transfers,
employee referral scheme, etc. While, external recruitment is used for filling vacant job with a
person who do not work at the establishment. In this aspect, external recruitment methods that
are opted by human resource department are company website, networking, job boards or
portals, on campus university or college recruitment, job fairs and social media. Once
recruitment process is complete, other function of human resource management is Selection in
which business managers identify and choose right candidate for the vacant job position. In
Morgan Sindall Group, step by step selection process used by human resource management
includes preliminary interviews, receiving application, screening applications, preliminary tests,
interview, reference check and final selection. The employee selection process benefits the
company in searching good talents, reducing turnover, job motivation, better efficiency and
reducing various costs.
Employee relations is another function of human resource management which includes
efforts for creating along with maintaining positive relationship with workforce (Wang, Albert
and Sun, 2020). Through maintaining constructive and positive employee relations, Morgan
Sindall Group hope for keeping its staff member loyal as well as more engaged in working. In
the company, transparent culture is used to maintain employee relationship wherein being loyal
and open to people for accomplishments and anxieties of company foster positive relationships at
workplace. Other strategies of employee relations that are used by human resource management
of the business are giving constructive feedback, increasing communication through regular
check-ins, training and development to upskills, permitting flexibility and empower decision
making, rewards and recognitions.
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Talent management is also a human resource function that is termed as full scope for
processes of human resource for attracting, onboarding, developing, influencing, motivating
addition to retaining high performing people. With talent management, human resource function
of Morgan Sindall Group aims to improve performances of company with practices which makes
employees more productive. In the company, key talent management strategies that are opted by
human resource managers are employee training tools, recognize and reward top performers,
increase employee motivation, provide career development paths, promote mentoring as well as
emphasis on culture compatibility. All these talent management strategies permit utilisation of
analytics for determining number of human resources with specific set of skill that the company
will require in future (Pandita and Ray, 2018). Strategic talent management also gives human
resource managers an opportunity for attracting most talented together with skilled personnel
available. With this, an employer brand is created which attract potential talents contributing to
improving business performances addition to outcomes.
CONCLUSION
From the presented information, it is concluded that management plays significant role in a
company through assisting in division of work, preventing personnel from underperforming as
well as getting overburdened with operations. With management, work force is allotted working
which is concerned with their field of knowledge and area of interest. With this, speed and
accuracy of human resources is increased to great level. Working as Public Company Limited, an
organisation is able to raise capital via public issue of shares, gain other finance opportunities,
widens shareholders base, spread risk and builds prestigious profile together with confidence.
Tall management structure offers ample number of layers of authority in the business, establishes
clear image of authority, identifies places wherein duplication exists, permits for specialisation,
eliminates issues related to indecisiveness and takes pressure off entry level staff. In contrary,
working with tall management structure causes lack of collaboration, higher authorities or
managers to become territorial, reduces internal innovation, centralises power structure, creates
communication barriers and so on. In the company, marketing plays key role of communicating
with customers, satisfying needs of target audience, providing improvement opportunities to
company and so on. Marketing mix delivers marketing based strategy, create customer values,
provides infinite flexible options and acts as guide for improving business. Human resource
functions, including talent management, employee relations, training and selection guides in
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maintaining healthy as well as acceptable workplace culture. All human resource functions
maximise productivity together with protect the establishment from any type of issues that may
occur at place of working.
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REFERENCES
Books and Journals:
Edelson, S. A., Senk, C. C. and Stock, K. L., 2018. Using an integrated business experience to
take the place of “introduction to management” in an integrated curriculum. Journal of
Education for Business. 93(7). pp.332-340.
Cunningham, L. M., Kremin, J. and Warren, A. D., 2019. Using public company filings to plan
the audit and perform risk assessment procedures. Current Issues in Auditing. 13(2).
pp.A1-A18.
Hasanuddin, R., 2022. Analysis of the effects of ownership-structure and social responsibility on
profitability and company value. Golden Ratio of Finance Management. 2(1). pp.15-28.
Abrams, R., Han, S. and Hossain, M.T., 2021. Environmental performance, environmental
management and company valuation. Journal of Global Responsibility.
Raziq, M. M. and Et. Al., 2020. Organisational structure and project success: The mediating role
of knowledge sharing. Journal of Information & Knowledge Management. 19(02).
p.2050007.
Kumar, A., Shankar, R. and Aljohani, N. R., 2020. A big data driven framework for demand-
driven forecasting with effects of marketing-mix variables. Industrial marketing
management. 90. pp.493-507.
Solimun, S. and Fernandes, A. A. R., 2018. The mediation effect of customer satisfaction in the
relationship between service quality, service orientation, and marketing mix strategy to
customer loyalty. Journal of Management Development.
Sheth, J. and Koschmann, A., 2018. Do brands compete or coexist? How persistence of brand
loyalty segments the market. European Journal of Marketing.
Homburg, C., Theel, M. and Hohenberg, S., 2020. Marketing excellence: nature, measurement,
and investor valuations. Journal of Marketing. 84(4). pp.1-22.
Lee, S. W. and Mao, X., 2020. Recruitment and selection of principals: A systematic
review. Educational Management Administration & Leadership, p.1741143220969694.
Wang, W., Albert, L. and Sun, Q., 2020. Employee isolation and telecommuter organizational
commitment. Employee Relations: The International Journal.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Duarte, S., Cabrita, M. D. R. and Cruz-Machado, V., 2019, August. Business model, lean and
green management and industry 4.0: A conceptual relationship. In International
Conference on Management Science and Engineering Management (pp. 359-372).
Springer, Cham.
Svistunov, V., Kuzina, G. and Lobachov, V., 2019, September. The level of trust of the company
staff as the factor of the increase of social and economic systems management
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Modeling Problems (CSCMP) (pp. 799-802). IEEE.
Online:
Morgan Sindall Group. 2022. [Online]. Available through: <https://www.morgansindall.com/>
Management structure of Morgan Sindall Group. 2022. [Online]. Available through:
https://theorg.com/org/morgan-sindall-group/org-chart
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