Morrison Company and Its Environment: How the Company Impacts Its External Environment

Introduction
• Morrisons is considered as largest chain store which provides
several types of products such as food, clothing, drinks, household.
• Morrisons capitalizes on a vertical organizational structure. The
company relies upon Top- Down Approach
• The mission statement of Morrisons depicts rebuilding of the
company by framing well defined strategies.
Morrison company and its environment
External Environment
• Political- Morrisons is required to follow and adhere to all the governmental policies and procedures in a sincere
manner.
• Environment- Morrison is striving hard for eliminating carbon emission in order to make people feel valued and
decreasing negative environmental impacts
• Economical- Brexit has changed economic condition of UK as it has increased inflationary pressure. Consumers do
not invest in clothing, flowers and other products that Morrison offers.
• Social- Consumers are becoming health and environmental conscious. New brand positioning can also assist
Morrison in attracting customers and retaining them.
• Technology- Due to enhancement in machinery, changes may place according to technology in order to lead towards
growth of business.
• Legal- An approval is needed from local jurisdiction to open up new firm and this organization determine to stick
around by regulation.
How the company impact its context External Environment
• Generation of Employment opportunities
• Increment in standard of living
• Quality products and services to the customer
• Healthy completion in the within marketplace
• Elevation of global trade
• Enhancement of International Relations.
References
Andhini, A.S.D., 2021. Juridical Analysis of Legal Aid Implementation for Underprivileged Communities: Problems and
Challenges. The Indonesian Journal of International Clinical Legal Education. 3(4). pp.481-498.
Qiao, Y., Research on Cost Management of Retail Industry Such as Starbucks. International Journal of Social Sciences in
Universities. p.31.
Strength
Strong supply
chain and
distribution
network.
Large product
portfolio.
Weakness
Limited
geographical
area.
Weak customer
loyalty.
Opportunity
Can diversified
business into
organic product.
International
market
expansion.
Threat
Increasing
market share of
competitive
brands.
Growing
technological
risks.
Internal Factors
CONCLUSION
It can be concluded that Morrisons is a leading business venture in the
supermarket industry. The firm is likely to achieve greater heights by
capitalizing upon innovative and creative business practices in the near future.