Global Strategic Management of Morrison's: Analysis and Recommendations

GLOBAL STRATEGIC
MANAGEMENT

Executive summary-
The current assessment is based on Morrison's, which falls under the list of leading
supermarkets, UK. From current study, it has been analysed that firm has reached desire
outcomes by analysing and conducting internal as well as external market research, which drive
the attention toward effective and useful strategic formulation. Furthermore, from current report,
it has been determined that implication of blue ocean and read ocean along with other strategic
models, that pleasure firm take to grow.

Table of Contents
INTRODUCTION...........................................................................................................................4
Purpose of the assessment............................................................................................................4
Background of the company........................................................................................................4
MAIN BODY...................................................................................................................................4
Existing strategy of the company.................................................................................................4
Analysing the internal environment of Morrison's including with SWOT analysis....................5
Analysing external environment of organization which need to be included with PESTLE
analysis.........................................................................................................................................6
Pros and cons of existing strategy................................................................................................8
Improvements required to take a part of current tactics..............................................................9
Various contemporary strategic problems of Morrison's...........................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Purpose of the assessment
Global strategic management refers to set of strategies which are drafted to achieve
organizational aims and objectives. Each strategy that encompasses in the term enables
organizations to take advantage of running venture from national to international level. The
purpose of current report is to explain the current strategy used by the company to retail with the
competitors, and internal environment analysis in the context of chosen organization. It will also
specify the external environment using PESTLE as strategic model that help to define
opportunities and threats available in the market. Furthermore, the report will analyse the pros
and cons of the tactics utilized by the firm and recommendation related to improvements in the
existing strategies using Porter’s five forces model. The study will justify strategical issues faced
by the company and to overcome these issues what tactics can firm used to expand its business
and increase profit margin.
Background of the company.
Morrison is one of those companies in the United Kingdom that operates and runs its
venture worldwide or in many nations, where it may establish brand image excellently and gain a
lot of profit throughout this journey. Supermarket aim is to make health food accessible and
affordable for everyone, which contribute to enhance customers satisfaction level that in turn
lead to increase organizational profitability and productivity. Along with current aim statement,
organization tend to achieve some key objectives as well such as it seek to increase profitability
and gain competitive advantages, which is not that easy for firm to do that strategically, without
having and using key resources (About Us, 2022). For purpose of aim achievements,
organization may focus on managing ventures or its outlets as it may have more than 497
supermarkets across Wales, England and Scotland, where firm plan to sustain for longer time
period in order to reach desire outcomes.
MAIN BODY
Existing strategy of the company.
In the recent time, organizations are focusing of achieving or gaining competitive
advantages, For purpose of conducting the similar practice, Morrison's may focus on gaining the