Managing Innovation in Businesses: A Case Study of Morrison's

Managing innovation in
Businesses

EXECUTIVE SUMMARY
This report highlights the innovative practices that are undertaken by Morrison's for
building their future development process efficient. It also illustrates the understanding of
innovative practices that are adopted by companies operating in retail industry. It also enlightens
the knowledge in relation to innovative capabilities of Morrison’s. It also delves into varied
framework which can be used to gain insights regarding innovative practices in Morrison’s. The
report also described the various factors that will be required to achieve future growth for the
company with the help of an innovation roadmap which includes various avenues to pursue
future growth such as building automated warehouses, smart AI systems, use of augmented
reality and creating new and fast delivery channels. The report also included various aspects of
the company in relation to innovative capacity building such as organizational culture and cross
functional cooperation.

Contents
EXECUTIVE SUMMARY...........................................................................................................2
INTRODUCTION.........................................................................................................................4
MAIN BODY..................................................................................................................................4
The Future of the Industry 2022 and Beyond.........................................................................4
The Organisations Innovation Requirements 2022 and Beyond...........................................5
Development of future innovations capabilities of chosen organisation.............................12
CONCLUSION............................................................................................................................15
REFRENCES...............................................................................................................................17