Understanding and Leading Change in Morrisons: Impact, Drivers, and Strategies

This report discusses the impact of change on Morrisons' strategy and operations, evaluates the drivers of change, and assesses the ways in which internal and external drivers affect leadership, team, and individual behaviors. It also provides measures to minimize negative impacts of change and applies appropriate theories and models to critically evaluate organizational responses to change.

Understanding and
Leading changes

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Compare different organisational examples where there has been an impact of change on
an organisation's strategy and operations. ..................................................................................1
M1 Assess the different drivers for change in each of the given examples and the types of
organisational change they have affected. .................................................................................3
P2 Evaluate the ways in which internal and external drivers of change affect leadership, team
and individual behaviours within an organisation......................................................................4
P3 Evaluate measures that can be taken to minimise negative impacts of change on
organisational behaviour.............................................................................................................6
M2 Apply appropriate theories and models to critically evaluate organisational responses to
change.........................................................................................................................................7
P4 Explain different barriers to change and determine how they influence leadership decision-
making in a given organisational context....................................................................................7
M3 Use force field analysis to analyse the driving and resisting forces and show howthey
influence decision making. .........................................................................................................8
P5 Apply different leadership approaches to dealing with change in a range of organizational
contexts.......................................................................................................................................9
M4 Evaluate the extent to which leadership approaches can deliver organizational changes
effectively applying appropriate models and frameworks........................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment is a dynamic and changing environment, hence it cannot perform
its activities in isolation, it has to deal with various different factors. Understanding and leading
prepares individuals to deal with the problems and issues and implementing the changes
adequately which leads the organisation to retain a competitive advantage in the marketplace.
To incorporate the changes in the environment , the organisation follows different strategies and
theories that enables the organisation to optimistically allocate its resources and increase their
overall profitability and productivity (Moyer and Sun, 2021). This report is based on Morrisons,
which is the fourth largest supermarket chain in United Kingdom. It was founded in 1889 by
William Morrisons and headquarter is in Bradford, West Yorkshire, England. This report
includes the impact of change on organisation strategy and operations. It also includes the ways
in which internal and external; drivers of change affect decision making and behaviour of
individual and team behaviour. It also determines different leadership approaches to deal with
the changes that are existing in order to attain a good market share.
MAIN BODY
P1 Compare different organisational examples where there has been an impact of change on an
organisation's strategy and operations.
Organisation changes refers to change in the current operation and functioning of an
organisation that can increase the productivity of an organisation. The impact of changes can be
positive and negative, the positive changes lead an organisation to increase their overall
efficiency and profitability of an organisation and helps in accomplishment of their goals and
objectives and vice versa. The changes can be internal factors and external factors, to implement
these changes adequately an organisation can use different strategies and tools that can drive
growth and success in the long run. With reference to Morrisons, Changes are an important for
company in the form of bringing innovations and upgradation within the operations and
functioning and lead the company to hold a competitive advantage in the marketplace (Du
Plessis and Blom, 2020).
In order to understand the impact of changes adequately, a differentiation is being done within
two organisation. It helps to understand the strategies and tools that should be implemented by
different business to overcome and incorporate those changes with organisation and help them to
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acquire a significant market share. Organisation changes is the process which changes the way in
which organisation is operating by bringing new innovations and technological advancement.
The factors which leads to changes can be political, social, technological and many more.
Basis Morrisons ASDA
About organisation Morrisons is the fourth largest
supermarkets chain In United
Kingdom with its headquarter
in Bradford, West Yorkshire,
England (Morrison, 2019).
The company was founded in
1889 by William Morrisons. It
has its chains of supermarket
across England, Wales and
Scotland. The company
predominately works in food
and grocery products. The
main purpose of Morrisons is
to provide healthy food at
reasonable prices to their
customers which is affordable
for everyone. The reason
behind the success of the
organisation is continuos
improvement in customers
services, improving sales,
innovations and supplier
relationship (Skokic, Lynch
and Morrison, 2019).
ASDA is a second largest
British supermarket chain. The
organisation was founded in
1949 and has its headquarter in
Leeds, England. The
organisation provides great
and dedicated customer
services, network of stores and
online services through
supermarkets, superstores and
more across UK. It encourages
to remain open with their
opinion, which helps the
organisation to offer customers
services as per their needs and
preferences.
Technological advancement Morrisons supermarkets uses
uses 19 technology products
ASDA, it uses different social
media platforms and digital
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and services including
HTML5, Google analytics and
more (Omarova, Richmond
and Ireland, 2021). It is using
53 technologies for its
websites. It uses the
technology which ensures
customers to pay the correct
amount for their online
shopping. The supermarket
chain has launched a sales
based ordering system in their
stores using leading edge
machine learning technology
to supercharge its forecasting
capabilities.
technology to market their
products and services. It uses
commercializing as a
technological advancement for
performing their operations. It
was the first organisation to
use autonomous cleaning
robots in the pandemic
situation by looking at all the
safety measures and have
trustworthy customers by
offering them food discounts
and e commerce experiences.
Plans and strategies Morrisons uses premium
prices, promotional pricing
and product bundle pricing.
They also offered price
facilities as a comparison tool.
They take into account
different factors of the
products which helps them to
remain competitive in the
marketplace and attain a great
market share in the long run.
It is significant and important
for an organisation to adopt the
changes that are taking place
in the marketplace (Nakano
and Lau, 2020). The
organisations uses different
strategies and tools to adopt
the changes within their
organisation operations and
functions and focuses on
reducing their overall costs,
acquiring multiple stores,
generating employment and
more that helps organisation to
gain a competitive edge in the
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marketplace.
M1 Assess the different drivers for change in each of the given examples and the types of
organisational change they have affected.
Changes plays a significant role in the manner it perform its operations and functions. In
order to remain in the marketplace it is very essential to keep up with the changes that are taking
place in the marketplace and implementing the same in the organisation operations (Daskalova,
2021). The changes that can impact the operations and functioning of an organisation are internal
and external factors. Changes in the organisation encourages innovation,, skills development,
increases productivity of the workforce by boosting their morale using different motivation
theories and techniques and provides better opportunities to the business that lead them to hold a
competitive advantage and acquire growth and success long term.
P2 Evaluate the ways in which internal and external drivers of change affect leadership, team
and individual behaviours within an organisation.
There are different internal and external forces that can impact the functioning of an
organization and lead the organisation to loose their competitive share in the marketplace.
Changes in the business organisation contributes in the success and growth by embracing and
managing upgradation in the system. External factors are the changes that an organisation have
no control-it includes technology, customer preferences, competitors and more. Internal factors
are the factors,which are controllable and can be adopted easily within organisation operations.
SWOT analysis
It is a tool that is used to make strategic plans by evaluating companies competitive
position in the marketplace. It analysis internal and external factors as well as current and future
potentials. The primary objective of Swot analysis is to increase awareness about the different
changes that are taking place in the marketplace. In context to Morrisons, it enables the
organisation to plan different strategies and plans in accordance with the changes prevailing and
leading them to acquire a competitive advantage (Kurmanalina and et.al, 2020.) .
Strength
 Morrisons have efficient supply chain
and distribution network which enables
Weaknesses
 The organisation have limited global
reach in comparison to other brands
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the organisation to fulfil the market
demand and satisfy the expectations as
per their needs and preferences, which
lead the organisation to retain a good
share in the market (Ervural and et.al ,
2018).
 Morrisons offers a wide range of
products to their customers, which
helps the organisation to retain a large
group of customers by satisfying all
their preferences. Its products include
food, beverages, music, clothes and
many more. It is one of the largest
supermarket chains in UK.
that are existing in the industry, which
proves to be a weaknesses for the
company. As Morrisons, have limited
share in the marketplace and can impact
their competitiveness also.
 Morrisons is being affected by the past
allegation that has been put on the
organisation, that says that the company
have affected the farmers right and
have a negative impact on the brand
image and value.
Threat
 Morrisons can be affected by the
increasing competitors in the
marketplace, it has a negative impact
on company profits margins which can
ultimately effect the productivity and
profitability of the organisation and
affect their overall growth and success.
 Technological threat can be a big threat
to the company. Many business are
providing e commerce services to their
customers which can have a negative
impact on the sales and revenue of the
organisation and impacting their overall
growth.
Opportunities
 Morrisons can initiate the production of
organic products within their
operations. It enables the organisation
to hold a large group of customers as
per the growing trend and concern for
organic products and help them to
acquire competitiveness in the
marketplace (Yuan and et.al, 2022).
 Morrisons can expand its market share
globally, which is a great opportunity
as it is a well recognised brand, which
enables organisation to have its reach
globally by promoting its products and
services in the international market.
PEST Analysis
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It is a measurement tool which is used to assess market for a particular products or
business situation at a specified period of time. An analysation of these factors helps leaders and
managers to take proper decisions that can lead an organisation to increase their overall
efficiency in their operations and productivity. With reference to Morrisons, its analysis are as
follows- Political factors: It comprises of the rules and industry standards that can influence the
profitability and productivity of an organisation (Zhang, and Qu, 2020). In context to
Morrisons, it has to confront with various political difficulties such as interest rates,
taxes, regulations, consumer protection and more. These factors have a negative impact
on the productivity and profitability of an organisation. Economic factors: Rise in the supermarkets chain within UK, lead Morrisons to face an
increase in inflation rate, recession and decrease in the sales of products. Its growth is
being influenced by fundamental and investment policies which have direct impact on
Morrisons profitability. Social factors: Changes in the lifestyle of individuals is a challenge for organisation.
Social awareness and attitudes also have a negative impact on the revenue of the
organisation and influence organisation growth and success.
 Technological factors: Morrisons should adopt technological advancement and
upgradation within their operations, which helps the organisation to retain competitive
advantage in the marketplace. The use of technology leads in reduction of human capital
which impacts the employment ration within the nation and territory.
P3 Evaluate measures that can be taken to minimise negative impacts of change on
organisational behaviour.
Changes in business environment can impact the market position of the organisation.
Measures taken to minimise changes can lead the organisation to adopt the changes effectively,
bring technological advancement within their operations and optimised utilisation of resources
and lead an organisation to accomplish their organisational goals and objectives
(Darvishmotevali and Ali, 2020). The measures that can be taken by an organisation to minimise
negative impacts of changes are discussed below- Leadership: The top executives of an organisation are responsible to adequately manage
all the operations and functioning of an operations, hence it is essential to have
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competent leaders which helps an organisation to efficiently adopt the changes
effectively and acquire a competitive position in the marketplace. Flexibility: The organisation structure and policies must be flexible so that they can adopt
the changes that are existing in the marketplace a attain a competitive advantage in the
marketplace (Aboelmaged and Hashem, 2019). Involvement of employees: Human resources of an organisation are the core advantage of
an organisation, it is essential for an organisation to provide them with adequate
knowledge and skills that lead them to achieve a competitive edge in the marketplace.
Hence leaders and managers should use different motivation tools and techniques to
boosts the morale of the employees.
 Enhancing knowledge of employees: It is the responsibility of the organisation to
provide training to their employees which can improve their overall skills and knowledge
which makes it easy for them to adopt the changes within their operations and increases
the overall productivity and profitability of the organisation.
M2 Apply appropriate theories and models to critically evaluate organisational responses to
change.
Changes within organisation affects the entire organisation functioning and leads to a
shift in organisation character and culture. Implementation of changes within an organisation can
lead to improved efficiency, make the companies focuses on the needs and expectorations of the
customers, more determined to achieve their organisation goals and objectives and improved
their overall production capability. There are different kinds of changes that exist in the
marketplace which includes external and internal factors, hence it is important for organisation to
adopt this changes adequately and acquire growth and success in the marketplace.
P4 Explain different barriers to change and determine how they influence leadership decision-
making in a given organisational context.
In adopting the changing effectively there are various barriers that comes in the path of
any organisation and can impact the decision making capability of leaders and mangers of an
organisation (Chan and et.al , 2019). There are various methods and analysis that can be used by
organisation to mange these changes effectively without having its impact on the organisation
productivity and profitability. The different barriers which can influence adoption of changes in
an organisation are as follows-
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 Lack of proper knowledge and skills: Employees are responsible to direct the plans into
actions (Werning and Spinler, 2020). Hence, it is essential for an organisation to provide
adequate training and skills to their employees which improves their overall productivity
and lead the organisation to achieve their objectives. With reference to Morrisons, the
company should arrange different training programmes for their employees to increase
their capability and knowledge. Senior management modelling: Leaders and top executives should be competent to
make proper decisions and strategies that can lead an organisation to achieve their
objectives effectively. With reference to Morrisons, senior management can lead the
organisation to gain a competitive edge and market share globally. Structure of change: Organisation structure is an important aspect of any organisation
and impact the way organisation perform its different tasks and activities. Hence it is very
important for an organisation to have a flexible structure. With reference to Morrisons,
the leaders should use their skills and knowledge to make organisation structure that is
flexible to adopt the changes and does not have negative impact on their functioning.
 No follow up: Morrisons, should comply with all the policies, rules and regulations that
lead an organisation to attain a good market image and brand value which helps the
organisation to gain growth and success.
M3 Use force field analysis to analyse the driving and resisting forces and show howthey
influence decision making.
It is a powerful tool that determines the organisation how changes should be implemented
within an organisation (Del Frate and Nikitin, 2018). Force Field analysis describes
organisation restraining and driving forces which is being faced by the organisation and
determines the ways to deal with the same. In context to Morrisons, this analysis is helpful to
deal with the different changes that are taking place which are discussed below-
 Determining the problem: This step of force field analysis to determine the factors that
can have negative impact on the operations of the organization. It requires the top
executives to determines the issues and challenges that can have negative impact on
organization productivity and profitability
 Change of objectives: It involves determining of the outcomes that should be achieved
by the organization, which determines clear directions for the actions of the workforce.
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 Determining the driving forces: It involves identification of all the factors that can lead
an organization to have position impact on their productivity and profitability (Zhang,
Ming and Zhang, 2021). It involves advancement in technology, increasing competition,
opinion of stakeholders and customers.
 Determining the restraining forces: It requires the leaders to make out a research of
the factors that can impact the operations and can block the path to achieve goals and
objectives.
 Evaluation of forces: The organization is required to analyze the impact of various
factors on organization and how much they can impact organization operations. It leads a
leader to know whether their plans are viable or not for company growth and success.
 Creating an action plan: This step involves the organization to make action plans for
the factors that can have negative impact on company growth and success.
In context to Morrison's, this analysis will enable the organization to properly regulate
their resources and efforts of the organization that will lead an organization to hold a competitive
edge in the marketplace from other existing brands.
P5 Apply different leadership approaches to dealing with change in a range of organizational
contexts.
Leadership is a crucial aspect for company success. It is an capability of an individual to
influence the performance and attitude of employees that lead them to be efficient and competent
within their task. Different approaches and styles of leadership are being used by leaders to
maintain competency within their performance and organization structure which are discussed as
below-
Delegated Leadership: This approach of leadership focuses on delegation of their task an
responsibility to individuals along with the responsibility that lead the organization to have
efficiency and effective in their operation and boost the morale of individuals to contribute in
accomplishment of organization goals and objectives (Farrukh, Lee and Shahzad, 2019).
Democratic approach: This leadership style focuses on giving opportunity to each and every
individual within an organization to participate in organization decision making in the forms of
feedback and inputs from subordinates.
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Situational Approach: This approach necessary efforts and decision that need to taken by group
of subordinates in a given situation that lead an organization to be efficient within their
operations and make their subordinates competent towards their tasks (Ambad and et.al, 2021).
Effect of leadership approach: Leadership approaches plays a very crucial role in organization
growth and success. It leads an organization to get aware of their strengths, weaknesses and
suitability. It enables the organization to have competent and committed workforce that enables
the business to attain growth and success and maintain a competitive edge in the marketplace.
Change management model:
Kublers-Ross change management curve: This framework depicts five stages grief denial,
anger, bargaining, depression and acceptance. It is an powerful tool used to understand the stages
of personal transition and organizational change. It determines how subordinates within an
organization react to different changes and leads to improvement in their self efficiency and help
the organization to achieve growth and success.
Kotters step change model: It is a change management model that empowers organization to
adopt changes and various technological advancement and digital innovations by making their
workforce efficient and competent enough to adopt the changes more rapidly and quickly to hold
a competitive edge. It is a 8 step change management model that leads an organization through
the process of initiating, managing and sustaining changes. This enables its leaders to plan their
organization structure which is flexible and adaptable to the changes and accomplished their
organization goals effectively.
Effect of change management model: These models enables the organization to adopt the
changes quickly and motivate their employees to remain competitive and coordinated towards
their tasks that leads an organization to improve their productivity . One of the advantage of
efficient change management is that it boost confidence within superiors and subordinates to
make better decisions for organization success (Soares, 2018). It enables optimum utilization of
resources and efforts that help organization to remain competitive.
M4 Evaluate the extent to which leadership approaches can deliver organizational changes
effectively applying appropriate models and frameworks
Change is a dynamic factor and is always changing. In a business organization it can have
positive and negative impact if they are not being analyzed properly. To mange the different
10

changes effectively it is necessary to adopt different methods and strategies and suitable action
plans. Leaders and top executives are the core persons in an organization that effects the
decision making ad operations of an organization, hence it is essential to have adequate and
skillful leaders that enables an organization to increase their operational efficiency and helps in
achievement of their objectives. Leadership approaches are the ways through which efforts and
efficiency of the workers are directed towards business goals and help to implement the different
plans and strategies adequately and efficiently
CONCLUSION
From the above report it is concluded that changes are a element of an organisation. It
impacts the manner in which business operates its different activities and is important for an
organisation to retain a competitive edge in the marketplace. This report describes the various
driving forces of changes and its implementation within organisation operations of Morrisons. It
describes various theories and models that can be used by an organisation to manage with the
changes that are taking place. It also discusses various barriers of changes that an organisation
faces in their operations and their negative impact on the functioning and productivity of an
organisation. It also describes various restraining and driving forces that help organisation to
incorporate the relevant changes and also restricts the organisation to make changes.
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