Morrisons and Its Environment: Analysis of Internal and External Factors

This report analyses the internal and external factors affecting Morrisons, a UK-based supermarket chain, and its impact on the external environment. The report covers political, economic, social, and technological factors, as well as internal factors such as employees, customers, and organisational culture.

Introduction
Collection of all those factors which influence the
operations of a business organisation can be defined as the
business environment. The management of business make
themselves flexible in order to performing business
operation in an effective and efficient manner. Below
mentioned report is based on Morrisons which is a huge
chain of supermarket in United Kingdom. It was founded
by William Morrison in 1899 having headquarter in
Brandford, England, United Kingdom. Currently they are
working with almost 494 stores. The aim of making this
report is to analyse the internal and external factors
effecting the business along with the ways in which
business is impacting on external factors.
Morrisons And Its Environment
External Environment
Political:
 Change in rules and regulation made by government
 Various legislation of government
Economical:
 Fluctuations in currency
 Increase in prices of Oil
Social:
 Increase in age population
 Rise in health and education of people
Technological:
 Artificial Intelligence
 In-house software
How the company impact
its context External
Environment
 Political Impact
 Economical Impact
 Technological Impact
Internal Factors
 Employees
 Customers
 Organisational Culture
References
Chesbrough, H., 2019. Open innovation results: Going
beyond the hype and getting down to business. Oxford
University Press.
Kesimli, I., Kesimli and Achauer, 2019. External
auditing and quality. Springer.