Internal and external factors impacting Morrisons

Introduction
In the current business environment various
internal and external factors are included that
impacts business functionality and performance.
In this report the chosen organisation is
Morrisons which is fourth largest super market
chain founded in 1899 by William Morrisons. In
this report internal external factors and business
impacts on external factors are covered.
Morrisons And Its Environment
How the company impact its context External
Environment
Business activities also impacts external environment
both positive and negative manner are mentioned below:
● Environment factors: Morrisons uses various
environment friendly process and practices that
impacts on external factors (Marhold, and Kang,
2017). Recycling and waste management are the
practices that protect environment.
● Corporate social responsibility: Morrisons adopts
CSR and paid taxes to government on time that
enhance funding of government.
● Economy factors: As business beings various
innovation, automation and other concepts that
enhance overall proficiency of economy.
Internal Factors
There are various internal factors and capabilities that
affect business are mentioned below:
SWOT analysis:
Strengths: Morrisons is the one of the largest
supermarket in UK and contains 10.4% market share of
grocery industry (Ladykova, and Vasilieva, 2020). It is
popular for offering quality products to customers at lower
prices. Online home delivery services and large product
portfolio is the strengths of company.
Weaknesses: Morrisons has limited geographical
reach than other competitors. Ineffective organisational
structure, unskilled workforce as well as instability is
financial condition impacts business.
Opportunities: There are various international
expansion opportunities for Morrisons that boost business
and raising demand of organic products facilitates
organisation to acquire competitive advantages.
Threats: Competition is the biggest threat for
Morrisons and increment is government policies and tax
rate impacts business.
References
Ladykova, T. and Vasilieva, I., 2020. Imitation of the impact of
external factors in the modeling of innovation-oriented
regional socio-economic systems. In E3S Web of
Conferences (Vol. 210, p. 13035). EDP Sciences.
Marhold, K. and Kang, J., 2017. The effects of internal technological
diversity and external uncertainty on technological
alliance portfolio diversity. Industry and Innovation.
24(2).pp.122-142.