Marketing Process & Planning for Morrisons: Concept, Functions, Mix, and Strategies
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About This Document
This marketing plan for Morrisons, a UK-based supermarket chain, covers the concept, functions, and mix of marketing. It includes a situational analysis, competitor analysis, and marketing strategies for the extended marketing mix. The plan also links the strategic marketing plan with the overall organisational mission, corporate strategy, and objectives. The marketing mix adopted by Morrisons is evaluated to understand its contribution to the success of the organisation in meeting its overall business objectives. Recommendations are provided to improve the marketing strategy.