Motion Graphic: Definition, Components, and Impact on Narratives

This article discusses the definition of motion graphics and its components, such as typography, colors, and audio. It also explores the impact of motion graphics on narratives and how it influences comprehension. The article further explains the effectiveness of audio and syncing with graphics. The subject matter is relevant to students studying animation, graphic design, and film production.

Running head: MOTION GRAPHIC
Motion graphic
Name of the Student
Name of the University
Authors note

1MOTION GRAPHIC
Definition of motion graphics and components that makes motion
graphics
Motion graphics can be defined as animation with text, where text plays a major role
in conveying the narrative or explain an idea through audio visual mode. In case motion
graphics, it is designed scene by scene rather than frame by frame in animation (Crook and
Beare 2017).
The main component that are used for developing a motion graphics are typography,
colours (in order to efficiently making contrast between the background and an object on
screen), audio to match the environment and theme of the graphics.
The way motion influences narratives
The motion graphics presents the information in such a way that it becomes easy for
comprehension (visualization of a process with a strong context). In addition to that, visual
representations through the motion graphics are much more captivating (emotionally) rather
than a long description for subject. For Example, the opening scene of the TINTIN movie
The way used colours impacted the viewer and the way it relates
to the subject matter
The shadows of different characters in the opening scene of the movie are helpful in
engaging the viewers to feel suspense of the story on which the movie is based on. On the
other hand, from the 1.56 minute to the 2.10 minute of the video, it shows the chase by
people for Tintin through a Train. Proper usage of colours efficiently depicted the chase
inside a tunnel on the train. Moreover,

2MOTION GRAPHIC
The way some of the effects are achieved
Some of the effects depicted in the video can are achieved through the motion
capture of the actors, 3D modelling, staggered animation of the characters, Liquid motion of
the scene and the characters and morphing (Crook and Beare 2017). For the names of the
actors and crew are designed by using multiple animated titles and fonts.
The liquid motion allows the designer to have smooth and fluid transitions among the
scenes /images. The catapulted liquid motion is one of the most popular for the transition
between the screens in this movie.
Effectiveness of Audio and sync with the graphics
With the flawless Motion graphics, the video of the TinTin movies also includes
efficient use of the sound. The video includes, suspenseful music that makes the audience of
the movie to be ready for a movie with suspense and chase for something (Between Tintin
and opponent group). There are change in the used music track in different scenarios such as
chasing scene on the train, Tintin hit by some person using a weapon.
Figure 1: Sudden drop in the background score when someone hurts TinTin
(Source: https://www.youtube.com/watch?v=_ZfwSyWhhGc)

3MOTION GRAPHIC
The use and syncing of the audio in the video are used quite effectively. The reason
behind this can be stated as the video includes asynchronous sound effects as background
sounds. Used sounds do not openly connect with the action happening in the instant scene but
are helpful in bringing the film to life. This includes sounds of a typical chase sequence or
taken away inside a vehicle makes the setting of the video more realistic.

4MOTION GRAPHIC
References
Barnes, S.R., 2016. Studies in the Efficacy of Motion Graphics: The Effects of Complex
Animation on the Exposition Offered by Motion Graphics. Animation, 11(2), pp.146-168.
Crook, I. and Beare, P., 2017. Motion Graphics: Principles and practices from the ground
up. Bloomsbury Publishing.
Macdonald, I., 2016. Hybrid Practices in Moving Image Design: Methods of Heritage and
Digital Production in Motion Graphics. Springer.