Motiv Ring Situation Analysis

MOTIV RING SITUATION ANALYSIS
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Background information
Motiv is a company that makes and produces small
lightweight fitness trackers (Motiv, n.d). The company
was founded by Curt von Badinski, Peter Twiss, Mike
Strasser and Eric Strasser and established headquarter
at 179 11th Street San Francisco, CA. 94103 USA.
Together they designed and produced a motiv ring
which one of its kind stylish fitness tracker that is unlike
the traditional wearable fitness gadgets, it fit in a ring.

Situation analysis
 Market Analysis of Motiv ring
 Motiv ring is a new device in the market
and therefore a strategic plan needs to
be adapted for market penetration. A
better understanding of the market is the
key to popularizing the product. Under
market analysis much on customers will
be addressed as well as competition
(Höller, Boyle, Karnouskos, Avesand, Mulligan, &
Tsiatsis, 2014).

Market Analysis of Motiv
ring
Market demographics
The customer profile for Motiv ring consists
of the following geographic, demographic,
and behavior factors.
 Geographic factors
 Demographic
 Behavior Factors