Motivating Employees | Employee motivation

Added on - 03 Dec 2019

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An investigation into the effectsof motivation on employeeperformance in retail sector inUK
Table of ContentsSUMMARY OF RESEARCH TOPIC............................................................................................1RATIONALE..................................................................................................................................1JUSTIFICATION OF RESEARCH METHODS............................................................................2Research design...........................................................................................................................2Research approach.......................................................................................................................2Research philosophy....................................................................................................................3Data collection.............................................................................................................................3Sampling......................................................................................................................................4Data analysis................................................................................................................................4A CRITICAL REVIEW OF LITERARY SOURCES.....................................................................5Concept of employee Motivation................................................................................................5Effects of motivation on employee performance.........................................................................6Ways through which employee performance can be improved through motivational techniques.....................................................................................................................................................7ETHICAL, LEGAL AND ORGANIZATIONAL FACTORS........................................................7TIMELINE......................................................................................................................................8REFERENCES..............................................................................................................................10
SUMMARY OF RESEARCH TOPICTopic: An investigation into the effects of motivation on the employee performance in retailsector: A study on Argos.The present research proposal is based on one of the most important aspects concerningan organization, namely, employee motivation. It is a factor due to which an employee isencouraged to pursue work related tasks. Motivation involves an intrinsic enthusiasm and drivethat inspires the employees to accomplish their work related goals (Menguc and et.al., 2013).Motivation plays an important role in the performance level of an employee. This indicates that ithas numerous effects on the performance of employees and in-turn the whole organization(Misra, Jain and Sood, 2013). Argos is a British Retailer and carries out its operations throughphysical stores as well as online media. The company comprise of a workforce of 51, 000employees and adopts various methods for motivating them (About Argos, 2016).RATIONALEMotivation is vital for every organization (Manzoor, 2012). Companies adopt a numberof methods of motivating their employees. Similarly, motivation assumes an important place forretail industry as well (Harunavamwe and Kanengoni, 2013). Therefore, in order to keep the staffmotivated, intrinsic as well as extrinsic motivation techniques are implemented by Argos. Thisindicates deployment of resources in the form of finance, time and human capital to arrange forthe motivational needs of the employees. As Argos is allocating its resources towards motivatingthe employees, it is important for the organization to determine the effects of motivation on theperformance level of employees. The rationale behind carrying out the present research is toenable the organization to find out whether appropriate motivational methods are being adoptedor if there is a need to change and adopt a new method. This is important because Argos operatesthrough online means as well as with the help of physical stores. Hence, the employees serve thecustomers through website along with attending them through a face- to – face interaction in thestores. Therefore, it is important to keep them motivated so that the customer base can bemaintained and expanded with better services. This research also needs to be carried out so thatArgos can gain information about the ways in which motivation affects the performance ofemployees and further action can be taken in improving the same.1
AimTo investigate the effects of motivation on employee performance in Argos.ObjectivesTo study the concept of employee motivationTo analyse the effects of motivation on employee performanceTo recommend ways through which employee performance can be improved with thehelp of motivationJUSTIFICATION OF RESEARCH METHODSResearch designResearch design comprises of the overall strategy that is followed by a researcher forintegrating the different components in a coherent and logical manner. There are various types ofresearch designs namely descriptive, analytical, exploratory etc. (Ihantola and Kihn, 2011). Forthe present research on Argos, descriptive research design will be chosen. Descriptive researchdesign is based on depicting the participants in an accurate manner. The selection of this researchdesign is justified as it will help in depicting the effects on performance on employees in anaccurate manner. Thus with the help of this design, the researcher will be able to study theparticipants in a detailed manner which will assist in achieving the objective of the study.Further, descriptive research design will be chosen because it will provide a wide range ofmethods of data collection to the researcher such as case study, observation and survey. Hence,the most appropriate method for attaining the research objectives would thus be chosen.Research approachResearch approach refers to the particular way of carrying out a research. There are twodifferent types of research approaches namely inductive and deductive. Inductive approach isconcerned with collecting data for generating a new theory (Inductive and Deductive approachesto research,2016). In contrast to this, deductive approach is concerned with testing a particulartheory. For the present study on employee motivation at Argos, inductive approach will bechosen. The justification behind selecting inductive approach is that it will help the researcher tomove from specific observations towards making broad generalizations. With the assistance ofthis approach, the researcher will be able to make specific observations about benefits and2
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