Motivation: Exploring Significance, Impact, and Leadership Techniques

This report delves into the concept of motivation, defining it as the driving force behind an individual's or an organization's actions, stemming from hope, vision, and action. It highlights the significance of motivation as a marketing tool, emphasizing its role in boosting employee morale and productivity. The report further examines the impact of motivation on employee performance and behavior, asserting that it is crucial for achieving organizational goals. It also explores the importance of motivational techniques implemented by leaders within an organization. The report concludes by underscoring the indispensable role of motivation in organizational success, making it a critical factor for achieving desired outcomes.

Running head: MOTIVATION
MOTIVATION
Name of the Student
Name of the University
Author Note

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Introduction
Motivation is the driving force that keeps an individual and an organization going.
This paper aims at presenting the meaning of motivation along with its significance as a
marketing tool. This assessment also explores the impact of motivation and finally concludes
by posing a question for further reflection.
Discussion
Meaning of Motivation
The term ‘Motivation’ is defined as a desire to act towards a goal. This driving force
stems out from the three major concepts of ‘Hope, Vision and Action’ (Pinder, 2014). It is
one of the most important management tool and an essential leadership role of an
organization.
Motivation as a marketing tool
Motivation is the driving force of an organization. Especially ‘Push Motivation’ is
associated with psychology and consumer behavior (Guttentag et al.,2018). Motivation
encourages the morale of employees and has a direct impact on employee performance and
finally on the overall productivity of an organization. Motivation is thus an important
marketing tool, which also helps in boosting up the marketing team spirit of a company.
Impact of Motivation
Organizations will never be able to attain their desired goals without motivating their
employees. Motivation is that important force which directly has an impact on the human
capitals of an organization. Motivation affects employee performance and job satisfaction
thus improving the productivity of an organization. Motivation affects the behaviour of

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employees and consumers as well. Motivation is an intellectual determination, which directly
affects an employee or a consumer’s conduct.
Conclusion
To conclude, one can state that without the driving force of ‘Motivation’, it is almost
impossible for an organization to function properly.
Question
Q. What are the different motivational techniques implemented by leaders of an
organization?

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References
Guttentag, D., Smith, S., Potwarka, L., & Havitz, M. (2018). Why tourists choose Airbnb: A
motivation-based segmentation study. Journal of Travel Research, 57(3), 342-359.
Pinder, C. C. (2014). Work motivation in organizational behavior. Psychology Press.