The Disney Organizational Structure

Leading Business
Organisations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1. Critically discussing the way Disney motivates its employees using models and theories.....1
2. Critically evaluating Bob Igner’s leadership style and justifying the one that is the most
appropriate at this time................................................................................................................3
3. Investigating and analysing the way in which Disney’s organisational structure contributes
to its success................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
1. Critically discussing the way Disney motivates its employees using models and theories
The employee motivation is very important for the success and growth of the
organization it is because workforce which are highly motivated tend to contribute towards the
success of the business in a more effective manner. However, businesses uses several approach
to understand the need or requirement of the workforce and then accordingly offer them
motivation so as to ensure their contribution towards the success of the business. According to
the case scenario, Disney ensure to include the personnel under the decision making procedure
and provide them opportunities to share their views (Lăzăroiu, 2015). This aids to boost their
morale and ensure their retention for longer time span. However, the feeling of involvement
enable employees to stay connected with the business and put their efforts in a more effective
manner. Further, appropriate mode of communication is very important for the organization to
stay connected with workforce and provide them timely information. For example, Disney opt
strategies such as bulletin boards, newsletter and update briefing in order to keep the employees
update regarding the current practices and new aspects of the business (Disney Training: The
Magic in Disneyworld’s Way of Motivating Their People, 2017).
In addition to this, reward programs are implemented by the corporation so as to make
the personnel highly satisfied. For this purpose, both monetary and non-monetary kind of
rewards are provided to personnel. It leads to cater their requirement effectively and generate
positive attitude among them. Not only this but serving employees in such as manner aids to
create the competitive edge of the Disney. Apart from this, employee turnover is reduced and the
turnover of the firm increased due to inclusion of highly satisfied. Moreover, recognition
program are provided for the workforce under which their success can be celebrated in the
marketplace. It enables to meet the expectations of stakeholders in an effectual manner as
workforce get highly involved under the operation of the business. Apart from this, ceremonies
are organized for the rewarding the employees and accordingly their morale is boosted so as to
determine their cooperation towards the success of the business as Disney (Porter, Riesenmy and
Fields, 2016).
Maslow's need hierarchy
For this purpose, Maslow's need hierarchy can be applied by the corporation which
divides the need of the personnel under the 5 sections. The first level of model covers the
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physiological needs under which requirement related to shelter, water and food are considered.
For this purpose, Disney ensures that these basic needs are fulfilled effectively met. The second
need is related to safety wherein company provide the personal as well as financial security for
the workforce in term of health insurance etc. At the fulfillment of second level need, workforce
feel the requirement for love and belongingness so as to interact with personnel at workplace.
This in turn they feel happy to get the proper work environment and contribute their best towards
achieving the long as well as short term objectives. Furthermore, esteem is considered as the
forth level of need through which workforce want to move forward and show their caliber to
create their goodwill. Apart from this, last level of need reflects of self-actualization which is
fulfilled by using promotional activities. It proves to be effective for creating positive attitude
among personnel and determine the success of corporation like Disney. In addition to this,
motivation theory must be applied at workplace as per the clear communication and
understanding the requirement of personnel. It enables employees to focus on their goals and
contribute in the process of creating the competitive edge of the business.
Hertzberg’s Two-Factor Theory
Hertzberg's two factor theory shed light on two aspects such as motivator and hygiene
factor where the former one contribute towards the satisfaction of employees and increase their
attention towards the work. On the other hand, hygiene factors consists of company policies,
incentive, salary and better relationship with colleagues. According to Devito and et. al., (2016)
better work condition, involvement of workforce and their proper appreciation enable
management to determine the greater level of motivation among personnel. This is helpful for
corporation to achieve the greater level of success. It shows that companies like Disney ensure to
have both hygiene and motivator factor to retention of employees and increase their efficiency
for growth and development of the business. For this purpose, businesses shed light on presence
of the satisfactory factors and for the same working conditions are improved for providing the
comfort zone of the employees. On a critical note, Graves, Sarkis and Zhu (2013) explained that
involvement of personnel in the decision making procedure and focusing upon their continuous
learning are two approaches used by the business. This is more useful for deriving the valid
outcome for the business and ensuring its expansion at the large marketplace. However, the
importance of clear communication leads to derive the greater level of motivation among
personnel.
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