Starbucks: Motivational Approach, Employee Benefits, and Culture Study

This report examines Starbucks' motivational approach, focusing on how the company uses employee benefits and a strong corporate culture to drive success. It explores the link between Starbucks' employee-friendly policies and its position as a leading global brand. The report analyzes the impact of monetary incentives on employee motivation and retention, while also considering criticisms regarding potential limitations and the importance of addressing employees' social and psychological needs, as highlighted by Maslow's hierarchy of needs. The report emphasizes the importance of human resources and the need to maintain a balance between monetary and non-monetary aspects of employee motivation to ensure continued success and a healthy turnover rate.

Running head: MOTIVATIONAL APPROACH OF STARBUCKS
MOTIVATIONAL APPROACH OF STARBUCKS
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1MOTIVATIONAL APPROACH OF STARBUCKS
Values, beliefs and norms fall under the broader definition of Culture and it is a
means of communication. Culture depict diverse concepts and ideas and, in an organization, a
strong corporate culture defines its success (McGregor and Doshi, 2015). It can also be said
that culture within an organization reveals the values of a firm, its attitude and its taste of the
workplace. The culture of Starbucks is such that they choose to value their employees
through monetary benefits in order to keep them motivated and contribute to their success.
Their efficient work culture and employee friendly policies of Starbucks has led them to be
the 64th most established brand in a global scale.
A part of the reason of Starbucks’ success is because of the employee friendly policies
and their generosity in the monetary incentives. It has made the employees of this firm as an
important asset for the organization itself. Since Starbucks view their employees as a
competitive advantage, they are able to maintain an accurate human resource (Tikson, 2018).
However, critics have stated that this kind of motivation is gradually lowering the turnover
rate of the employees and as per the Motivation need theory of Maslow, it is important that an
organization takes care of their employees’ social and psychological needs. If this theory is to
be considered then it would be beneficial for Starbucks to apply some policies that would
cover the social and psychological care of its employees to maintain its establishment as a
brand as well as have a consistent turnover rate of the employees.

2MOTIVATIONAL APPROACH OF STARBUCKS
References:
McGregor, L. and Doshi, N., 2015. How company culture shapes employee
motivation. Harvard Business Review, 11, pp.1-13.
Tikson, S.D.S., 2018. Human Resource Policies and Work Culture: A Case of
Starbucks. JBMI (Jurnal Bisnis, Manajemen, dan Informatika), 15(1), pp.1-12.