Motivational Theories and Their Application in Jack Discount Store

Business introduction

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Maslow's need hierarchy theory.............................................................................................3
Advantages.............................................................................................................................4
Disadvantages.........................................................................................................................4
Incentive theory......................................................................................................................5
Advantages.............................................................................................................................5
Disadvantages.........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Motivational theory is considered as a study and understanding of people to work
towards a particular goal or outcome in an organisation. There are different types of motivational
theories used in an organisation such as Malow's need hierarchy theory, Herzberg's motivation
hygiene theory and many more (Florenthal, 2019). In this report, Jack discount store is taking
into consideration which was founded by TESCO in 2018. The CEO of given company is Dave
Lewis. This report will include various motivation theories use my management of given
company to boost the motivation of employees in an organisation.
MAIN BODY
Maslow's need hierarchy theory
This theory was given by famous American psychologist Abraham Maslow. According to
him the need of humans are divided into five parts
 Psychological needs- These needs are related to basic level of need which every
individual demand in their life such as cloth, shelter and food. Therefore management of
Jack store should given enough salary to their employees so that they can satisfy their
basic level of needs.
 Safety and security needs- After fulling of basic needs, an individual look some safety
in their life in the terms of finance, health and many more. Therefore in order to satisfy
this management of given company provide insurance policy regarding their employees
health. This would give satisfaction in the mind of employees and they will remain
motivate and focusses on their work more (Foktas and Jucevičienė, 2021).
 Social needs- Every individual needs social relationship in their life in the form of
friendship, love and belonging. Therefore in order to satisfy this need of employees,
management of Jack store can organise parties,and also engage their employees in several
cultural activities. Through this employees would get chance to know their colleagues
very well and would be able to make good friendship with them.