Using Motivational Theories to Boost Employee Morale at Jack Discount Stores - Tesco Case Study

Coursework 1 and 2 -
Portfolio

Table of Contents
TASK 3............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
TASK 4............................................................................................................................................7
INTRODUCTION ..........................................................................................................................7
MAIN BODY...................................................................................................................................7
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

TASK 3
INTRODUCTION
This report focuses on the use of motivational theories to boost up the morale of the
employees (Baig and Ali, 2019). In this Tesco, is opening a jack store to compete with the Aldi
and Lidl. This store opened will be managed and funded by Tesco only. It is taken care of jack
stores maintained same values and cultures as Tesco stores. So, in these motivational theories are
used to make them satisfied with their work and at the same time it boost up the productivity of
organization. Motivated employees contribute more to the organization and work with high job
satisfaction and loyalty. So, here, Tesco is taking utmost care of employee needs and wants to
maintain their satisfaction.
MAIN BODY
Motivation:
It is the process of understanding what excites a person to contribute more to accomplish
goals or outcomes. It is important for business to keep motivation of employees high in order to
generate more profits (Gross, Malinova, and Mendling, 2019). Because motivated employees are
highly productive a more productivity leads to more profitability. There are two types of
motivation intrinsic and extrinsic. As per intrinsic motivation employees are internally motivated
to work and help in accomplishing goals and targets. Whereas, external motivation means
outside factors which includes monetary or non monetary benefits which boost their morale to
work. There is this fact, every employee has different meaning of motivation for some its money,
others its social belongingness.
Motivational theories:
In relation to jack discount stores, Tesco will use various motivational tools and
techniques to raise the motivation of employees such as:
Rewarding for their good performance : In this employee reward scheme works like miracle, it
goes a long way to motivate team members and increasing the productivity of organization.
There are number of ways through which employee morale can be raised such as, team outing or
arranging some fun activities for them (de Padua Pieroni, McAloone and Pigosso, 2019). In this
Tesco, will conduct deep analysis of what all techniques works best for team members.

Trust : it means both the parties have faith and trust on each other words. Building this aura will
positively impact the organizational reputation and boost its growth. Along with this, it will
motivate the staff members to give their best of efforts in accomplishing the goals of
organization.
Career advancement opportunities: It will help employees to grow personally as well as
professionally (Schroeder, A. and et.al., 2019). As per this, workers want to use their skills and
want to learn so many things to grow exponentially in all areas. So, as per this, Tesco has to
come up with the expectations of employees and allow them to build their career by giving them
opportunities of decision making and learning.
Maslow needs hierarchy theory:
In relation to jack discount stores, Tesco is using this motivational theory to influence
workers. This is one of the mostly implemented theories in the organization. Here, the needs of
employees are arranged in sequence. It goes like this,
 Physiological needs: this includes all the basic needs of workers such as food, shelter,
water and so on.
 Safety and security needs: this includes all kind of funds and grants contribution from
employers and employees for their safe future. In this, companies have policies regarding
contributing in various pension and employees security schemes which make them feel
safe (Teng and Zhang, 2018).
 Social needs: these are social requirements of workers. As they want love, friendship,
trust with other workers. So, Tesco has to take care of the fact take they are holding some
interesting activities and discussions on consistent basis which will help them to interact
with each other and fulfill their social needs.
 Self esteem needs: It is used by the organizations to boost up their confidence and
improve their productivity. As it includes, rewarding and recognizing employees for their
good work done, as well as appreciating workers for their work will help to boost up the
morale of employees.
 Self actualization needs: it is a need which is fulfilled by giving them the opportunities
of fulfilling the purpose due to which they are working.
So, satisfaction of all these will fulfill their needs and wants of jack stores workforce. All of
these will help them to contribute more and work on to improving their productivity (Fransen