Motivational Theories for Jack Discount Stores and Tesco Management

This report discusses the different motivational theories used by Tesco to open a new discount store named Jack and compete with rival companies like Lidl and Aldi. The report covers Herzberg's two factor theory, McClelland need theory, and Expectancy theory. The advantages and limitations of each theory are also discussed.

Introduction to Business
studies
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Table of Contents
Introduction.....................................................................................................................................3
Main Body.......................................................................................................................................3
Different motivational theories for Jack discount Stores and to satisfy Tesco management.....3
Conclusion.......................................................................................................................................5
References .....................................................................................................................................5
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Introduction
Motivation plays a vital role in an organization in increasing the motivation of employees
towards conducting the work. There are different types of motivational theories used by the
companies in order to performing the various activities effectively. In this report, it will
discussed about the strategy taken by Tesco to open a new discount store with a name Jack and
compete with the rivalry companies like Lidl and Aldi(Autin and et. al., 2021). Tesco is the third
biggest retail store in the world according to gross revenues. It' s headquarter is situated in
Welwyn Garden City, UK.
Main Body
Different motivational theories for Jack discount Stores and to satisfy Tesco management
Motivational theory are basically the theories to motivate an individual or a group of
people. It is considered as a study which drives a normal person to perform the same activity
with more confidence. These theories are used in the organisation to motivate their employees,
which will moreover help the company to get more productive and increase the overall
efficiency in conducting the work.
Herzberg's two factor theory: - This theory was given by Fredrick Herzberg's which
states that there are two types of factors. One of the set of factors are called as motivators which
consists of the opportunities for growth in the company or recognition at the workplace and the
other set of factor are known as hygiene factor(Collie., 2021). Hygiene factor includes the
elements such as salary, relationship with the peers in the workplace and working conditions in
an organization.
Advantages
 It helps the Tesco discount store Jack to motivate their employees themselves in order to
improve the working conditions as well as environment.
 It enables the jack store manager to know about the adversities of employees and then
with the help of this theory reduce the same issues.
 It helps the seniors of Jack store to distinguish between the factors that main the
employees on the job and the factors that motivate the employees on the workplace.
 This theory enables to measure the employee satisfaction not with the monetary terms
rather than it helps to focus on equally vital factors(Gilal and et. al., 2020).
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Limitations
 This theory does not states that the increase in employee satisfaction will increase the
productivity of the Jack store.
 This theory ignores the external factors that can have a big impact on conducting the
activities in Jack store.
 It ignores the impact of hygiene factors of motivation and laid down much on the
importance of motivators.
McClelland need theory: - This theory basically proposes that there are three different
types of needs such as need for affiliation, need for achievement and need for power. This theory
basically helps the typical managers to determine the needs of employee and provide the abilities
to place the employees perfectly in different circumstances. This enables the employees to
accomplish the goals in much effective way(Muin and et. al., 2019).
Advantages
 This theory enables the managers of jack discount store to assign the task according to
the needs which moreover enables to motivate their employees.
 This helps the Jack store to basically remove the scope of excuses of employees in
performing the assigned activity because the work given to them are according to their
capability and need.
 This theory helps the Tesco discount store to have the satisfied employees that can be
great profit for the stores.
Limitations
 This theory enables the Jack store owner to focus more on the needs of affiliation,
achievement and power and ignore the basic need such as safety and foods.
 It is difficult for Jack store to face the situation like if there are 10 positions in the
company for people having a need for power but the employees having this quality are
more than 20(Ruan., Kang, and Song., 2020).
Expectancy theory:- This theory basically depicts that the individuals conduct various
specific activities because they think that this will help them in order to get the desirable results.
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This theory is applied in the workplace by the companies to improve the overall efforts made by
the employees and increase the productivity rate.
Advantages
 This theory enables the workers of jack discount store to get sufficient opportunities in
this store and select the best options accordingly which gives them higher rewards.
 The great advantage of this theory is that it helps the managers of Jack store in
motivating the employees. It enables to support the expectations of workers which
moreover enhances the employees to work hard(Saracho., 2019).
 It helps to identify the powerful manager from the group of workers in Jack store. This
overall enables to get the most effective employee by considering their expectations.
Limitations
 The major limitation of this theory is that it is difficult to met all the expectations of all
the employees of Jack discount store.
 The another problem with this theory is that while fulfilling the expectations and goals
of an individual, it results in Jack store goals being sidelined.
 It is a very complex procedure to satisfying the needs of every workers in Jack discount
store because every one has their own expectation.
Conclusion
From the above report, it has been analysed that motivational theories are very beneficial
for an organization in improvising their productivity and motivating their employees in
performing the activities more effectively(Stupnisky and et. al., 2018). It has also been
concluded that the Tesco new discount store that is Jack uses various motivational theories in
order to improve their sales and motivate their workers or employees. This has also been
determined that every motivation theory has some advantages as well as limitations.
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References
Autin and et. al., 2021. Basic psychological need satisfaction, autonomous motivation, and
meaningful work: a self-determination theory perspective. Journal of Career
Assessment, p.10690727211018647.
Collie, R.J., 2021. Motivation Theory and Its Yields for Promoting Students' Social and
Emotional Competence. In Motivating the SEL Field Forward Through Equity.
Emerald Publishing Limited.
Gilal and et. al., 2020. Integrating intrinsic motivation into the relationship between product
design and brand attachment: A cross-cultural investigation based on self-determination
theory. European Journal of International Management, 14(1), pp.1-27.
Muin and et. al., 2019. Factors Affecting Pharmacist’s Performance Based on Motivation
Theory: A Systematic Review. Global Journal of Health Science, 11(3), pp.1-13.
Ruan, W., Kang, S. and Song, H., 2020. Applying protection motivation theory to understand
international tourists’ behavioural intentions under the threat of air pollution: A case of
Beijing, China. Current Issues in Tourism, 23(16), pp.2027-2041.
Saracho, O.N., 2019. Motivation theories, theorists, and theoretical conceptions. Contemporary
perspectives on research in motivation in early childhood education, 21.
Stupnisky and et. al., 2018. Faculty members’ motivation for teaching and best practices: Testing
a model based on self-determination theory across institution types. Contemporary
Educational Psychology, 53, pp.15-26.
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