This essay discusses the importance of motivational theories in the modern workplace. It describes different theories, including Vroom expectancy theory, Maslow Hierarchy theory, and Adam's Equity theory, and provides examples of how companies like Apple, Tesco, and Sainsbury use them to motivate their employees. The essay concludes with recommendations for companies to provide effective financial and non-financial rewards, training and development sessions, and a balance between input and output for employees.