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MOUCHET ClémentStudent Number : 20200820Clement.email@example.comGroupe KThe Toyota’s Operation Management System
Question 1 : A detailed description of the chosen company, product, or service.The history of Toyota begins at the end of the 19th century, when Sakichi Toyoda inventedJapan's first mechanical loom, an invention which was to revolutionise the textile industry ofthe archipelago.Toyota as pioneer and leaderToyota is the world's leading car manufacturer, with sales exceeding 10.23 million units onfive continents in 2014. With 63 production sites around the world, including a productionsite in France at Valenciennes-Onnaing, Toyota produces more than 10 million Toyota andLexus vehicles each year, according to the group's own organisation, the Toyota ProductionSystem, with a constant focus on the customer. Distributed today in more than 160countries, Toyota vehicles are produced according to the values of the Toyota Way:continuous improvement and respect for stakeholders, values that go back to the origins ofthe company, 19th century Japan.Toyota's story begins at this period, at the end of the 19th century, when Sakichi Toyodainvented Japan's first mechanical loom, an invention that would revolutionise thearchipelago's textile industry. In January 1918, Sakichi founded the Toyoda Spinning &Weaving Company and, with the help of his son Kiichiro, he realised his life's dream bybuilding the country's first automated loom in 1924. Two years later he founded the ToyodaAutomatic Loom Works.Like his father, Kiichiro was an innovator and, during his visits to Europe and the UnitedStates in the 1920s, he took a keen interest in the fledgling automobile industry. With£100,000 from the sale of the patent on his automated loom, Kiichiro founded the ToyotaMotor Corporation (TMC) in 1937. From looms to cars, the Toyota experience was forged bypushing the limits of industrial technology ever further.Toyoda’s legacyThe most important legacy left by Kiichiro Toyoda, in addition to the creation of thecompany itself, remains the Toyota Production System or TPS.
Based on the principles of Jidoka ("Just-in-Time" and "Kaizen"), a philosophy introduced byKiichiro to produce only the right amount from existing orders with the minimum of losses,TPS is the key factor in the group's development. We will specially talk about them in thisreport. It is applied in all of Toyota's plants around the world, including Valenciennes.Gradually, the Toyota Production System is becoming the industry benchmark throughoutthe world.A Rapid International ExpansionAfter having overcome the post-war industrial crisis in Japan, Toyota is today the leadingJapanese manufacturer, with more than 40% of the market share. The desire to design andproduce cars in the countries where they are sold led the group, from the end of the 1950s,to establish itself industrially abroad.Toyota's presence on the major foreign markets began with the first "Crown" modellaunched in the United States in 1957. Models such as the "Corolla", launched in 1966, builtthe group's reputation for quality and reliability and generated sales that rivaled those ofAmerican manufacturers. Toyota began to develop in Europe in 1963 when the first importsarrived from Japan to Denmark.Today Toyota is present in Europe with 9 production sites, all ISO 14001 certified, located inFrance, Great Britain, Turkey, Czech Republic, Poland, Portugal and Russia. More than 72%of the Toyota vehicles sold in Europe today are now manufactured in Europe. Toyotaemploys 93,400 people there in "direct" employment.Question 2 : An explanation of how you selected the above company, product, or service.I chose this company because Toyota is the world's leading car manufacturer, which is aproof that their operation management system is very sophisticated. The group has 63production sites around the world. The Toyota group also sold more than 10 million vehiclesin 2014 for example, a real success considering that the group produces 9 million vehiclesper year. Demand now exceeds supply. Just like the French group Renault, Toyota MotorCorporation must increase its production to cope with its reputation and growing demand.Toyotism: a very efficient production system