Mountain Bike QUALITATIVE ATTRIBUTE OF OUTDOOR SPORTING GOODS

DECISION MAKING
PROCESSMountain Bike

QUALITATIVE ATTRIBUTE OF OUTDOOR
SPORTING GOODS
2 Potential Populations:
 High-risk sports
 Extreme sports
1. Is the mountain
bikes for males,
females or for
kids? (nominal)
2. How does cycling
make you feel on
a scale of 1 to 5,
1 being the
highest? (ordinal)
3. How important is
comfortability
when purchasing
mountain bikes on
a scale of 1 to 5, 5
being the highest?
(ordinal)

ORDINAL QUALITATIVE ATTRIBUTES
1. I enjoy the element of danger
associated with mountain biking.
2. Mountain biking is part of my identity.
Agree Neutral Disagre
e
Strongl
y
Agree
Strongl
y
Disagre
e
Agree Neutral Disagre
e
Strongl
y
Agree
Strongl
y
Disagre
e

DIFFERENCE BETWEEN NOMINAL DATA & ORDINAL
DATA
 Nominal data is
the classification
between male or
female, range in
ages, people
comes between
35 to 45 age and
another range is
above 45 age
 Ordinal data
comes in order or
ranking.

DIFFERENCE BETWEEN NOMINAL DATA & ORDINAL
DATA (CONT.)
Source: (Black, 2013)

HOW ARE THE NOMINAL AND ORDINAL
DATA RELATED TO A RATING SCALE?
WHAT WE MEAN BY INTERVAL & RATIO
DATA?

QUANTITATIVE ATTRIBUTES OF MOUNTAIN BIKES
Males Females Younger
Riders
Old
Riders
0%
10%
20%
30%
40%
50%
60%
70%
80%
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
What is the importance of avoiding bias when
conducting research?
No. of Participants
Source: (Black, 2013)

POPULATION VS. SAMPLE
 Difference between
population and
sample.
How I have defined
target market for
this project?
Geographic
Gender, Age
Psychographi
c
Values and
lifestyles
Behavioral Product loyalty
Demographic
City, Region,
Climate
Population Sampl
e

BIBLIOGRAPHY
Black, K. (2013). Applied business statistics : making
better business decisions. Singapore: Wiley.
Diez, D., Barr, C. & Rundel, M. (2016). OpenIntro
statistics. United States: publisher not identified.
Mirakhor, A. (2014). Introductory Mathematics and
Statistics for Islamic Finance. Singapore: Wiley.
Stine, R. & Foster, D. (2018). Statistics for business :
decision making and analysis. Boston: Pearson.
Roberts, L., Jones, G., & Brooks, R. (2018). Why do you
ride?: A characterization of mountain bikers, their
engagement methods, and perceived links to mental health
and wellbeing. Frontiers in psychology, Vol. 9, pp. 1642.