Movie Time Application Development and Commercialisation Report

Running head: EXECUTIVE AND MOBILE COMPUTING
Executive and Mobile Computing
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2EXECUTIVE AND MOBILE COMPUTING
Executive Summary
The Development and commercialisation of the Movie Time application is the prime concern
of this report. The research findings confirm that mainstream applications with the features
projected from the end of the developers of the MovieTime application are not present in
there in app store (Australian Versions). The research background reveals that the application
is created with the objective of providing a one stop solution for the users regarding movies.
The application is destined to provide all relevant information including the cast, crew and
reviews of the particular movies. The application is still in its developmental phase. Several
features of the application are still unavailable in the current versions that are out in the
market. The research on this application also reveals that the application would be launched
in the Asian and the European market after 2020. The benefits of such marketing strategies
have been also discussed in detail in the course of this project.

3EXECUTIVE AND MOBILE COMPUTING
Table of Contents
1. Introduction............................................................................................................................4
1.1 Company Background......................................................................................................4
1.2 Key Stakeholders..............................................................................................................5
1.3.1 Mission.......................................................................................................................6
1.3.3 Core Values................................................................................................................7
1.4 Objectives.........................................................................................................................7
1.4.1 General.......................................................................................................................7
1.4.2 Specific......................................................................................................................8
2. Current Status.........................................................................................................................8
2.1 Business Drivers...............................................................................................................9
2.2 Key Business processes....................................................................................................9
2.3 Key Issues (internal).......................................................................................................10
2.4 Key Issues (external)......................................................................................................10
2.5 Current Technologies.....................................................................................................11
3. Future Status.........................................................................................................................11
3.1 Benefits...........................................................................................................................11
3.1.1 Tangible...................................................................................................................12
3.1.2 Intangible.................................................................................................................12
Reference List..........................................................................................................................13
Appendices...............................................................................................................................15

4EXECUTIVE AND MOBILE COMPUTING
Appendix 1: Action Plan for Year 1.....................................................................................15
Appendix 2: Action Plan for Year 2 to 3..............................................................................18