MRK335 – Sales & Relationship Management

MRK335 – SALES & RELATIONSHIP MANAGEMENT – WRITTEN
ASSIGNMENT #1
In the second half of this course you will prepare and present a B2B Sales Presentation.
The first step is to choose a product for your presentation.
IDENTIFYING A PRODUCT TO USE
As you think about what product or service to choose, here are some requirements to
keep in mind:
1. Choose a product that you have a personal interest in!
2. The product must be directly relevant to the Tourism / Hospitality Industry:
Something that could be used by a Tourism / Hospitality company or
service provider in Canada in its business operation
 A specific travel agency, tour operator, airline, hotel or restaurant chain,
cruise line, resort operator, tourism bureau, etc. operating in Canada
3. The product is currently marketed and available for purchase in Canada by a
known producer / distributor / retailer.
4. Lots of information about it is available locally and/or online.
I will expect you to have a thorough knowledge of the item you are selling.
PRODUCT APPROVAL
 Your product selection is subject to approval by the professor.
 Once you have identified the product you want to use, check the Wiki on
Blackboard to make sure there is not a product too similar to it.
 Update the Wiki to secure it.
I will update the Wiki to approve your choice or
provide feedback if I have concerns.
HOW TO SUBMIT YOUR WORK
 Complete the required information in the form below, save it as a .PDF and submit
it in the designated area of My.Seneca.
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SALES PLAN
Sales Associate: Type your name here, Sales Representative
Full name of your
product:
Trivago Business Studio
Model number (if applicable):
Brief description of
the product:
The site helps the hotels and other propoerties to be listed on
the site for it to reach more consumers.
Full name, address &
web site URL of the
company:
(Also include URL for
the product, if
available.)
Trivago
https://studio.trivago.com/home/getstarted?redirectFrom=
%2F
Product Overview
Features Benefits
1. Register Properties This helps the hotels in reaching more
consumers.
2. Competing with other Properties This helps the properties to gain a
competitve edge over the other properties
that are there in the market.
3. Less Commision The hotels have to pay less commision
compared to the other sites that provide
the same services.
4. Paid Traffic The hotels can pay Trivago to have paid
traffic on their sites to have more bookings
that increases the profit of the company.
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