Impact of Key Drivers on Functional Areas of M&S in Global Business Environment
VerifiedAI Summary
This report analyzes the impact of key drivers on the marketing and research & development departments of M&S in the global business environment. It discusses the importance of brand awareness and e-commerce for the marketing department and the need for research to identify consumer needs in different regions. The report recommends focusing on sales of essential goods during the pandemic and scaling business operations outside Europe to overcome economic and political challenges.