Assignment on Supply Chain Management (Doc)
Added on 2021-01-03
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MSc Dissertation Proposal TemplateMSc Dissertation Proposal TemplateMSc in Supply Chain ManagementProject Working Title: _______________________________________________________________________________________________________________________Author:Student ID:Date:Student contact detailsDIT e-mail address: Personal e-mail address: Skype username:Where will you be based while working on the dissertation? (please mark with an X)Dublin: ☐ Ireland (not Dublin): ☐ Outside Ireland: ☐This template aims to guide your focus on the purpose and structure of yourdissertation. At this stage, this is a working document but one which reflects the1
MSc Dissertation Proposal Templateintent and outlook of your dissertation. It is likely and permissible that as youprogress with your dissertation, several aspects of content, direction or emphasis ofthe dissertation.1. Research Aim or Purpose:An exploratory study of the impacts of consumer behaviour on demandmanagement and forecasting. A Case on Tesco Plc.2. Research Objectives and/or QuestionsIn present investigating research, investigator is going to work on an aim i.e.“An exploratory study of the impacts of consumer behaviour on demandmanagement and forecasting. A Case on Tesco Plc.”. Along with this, based on theaim, researcher has developed a range of objectives and these are:To explore the importance of Customer loyalty on demand management and forecasting. To identify the effectiveness of customer satisfaction in improving demand management. To determine the different ways through which Tesco Plc can easily create anemotional attachment with consumers. To investigate the influence of promotion and lowering price on demand ofTesco's product and services.Research questions can be:What is the importance of Customer loyalty on demand management and forecasting?Explain the effectiveness of customer satisfaction in improving demand management?Evaluate the different ways through which Tesco Plc can easily create an emotional attachment with consumers?Describe the influence of promotion and lowering price on demand of Tesco'sproduct and services?3. Literature review2
MSc Dissertation Proposal TemplateLiterature review is a type of scholarly paper which includes currentknowledge related to substantive findings as well as methodological and theoreticalcontributions to a specific topic. This section of research is essential because it willhelp a researcher to explore particular issue and area of study through differentsources such as scholarly articles, books etc. Along with this, main purpose ofliterature review is to identify conflicts and gaps in previous research (Agus andShukri Hajinoor, 2012). With the help of this section, researcher is able to address allobjectives and questions of research in systematic and effective manner. The importance of Customer loyalty on demand management and forecasting.According to Brandon Carter, (2018), customer loyalty is when an individualtransacts with a brand or buy a particular product on an ongoing basis. It introduceto an effective situation where a customer creates a long standing loyalty orpreferences towards a specific service or products. It is the important objectives ofcustomer relationship management and defines the loyalty which is developbetween a clients and organisations, products or brands. Along with this, demandmanagement and forecasting is recognizing entire demand for products and servicesto assist the marketplace. Demand of product is prioritized when its supply is lacking. Proper management of demand facilitates the use of resources and planningfor profitable and positive outputs and may consist marketing programs designed tomaximise or decrease demand in a relatively short period of time. Therefore longlasting and strong customer loyalty is highly support in managing and forecastingdemand systematically. It will help a Tesco by reducing its marketing cost, minimizingservice cost, improving brand image etc. Thus with the help of better customerloyalty company can easily forecast and manage demand (Ahi and Searcy, 2013).There are another benefits of customer loyalty which will help an organisation toforecast and manage demand systematically. It includes; loyal customers can act as abrand ambassadors, they protect their business from competitions, offer constrictivefeedback and help a company to retain strong position at market. The effectiveness of customer satisfaction in improving demand management.According to the Sophia Bernazzani, (2019), customer satisfaction is a metricfollowed to quantify degree to which a buyer is happy with a service, product or3
MSc Dissertation Proposal Templateexperience. It is a effective term used to define a scenario when an exchange meetsthe expectations and needs of its user. Along with this, it captures the provision ofservices and goods that fulfil expectation level of customers in terms of services andquality in relation to price paid. Customer satisfaction in an organisation also beused in order to measure how supply of services and goods surpasses customerexpectations. Beside this, demand management is refer as a planning methodologyapplied to manage and forecast the demand of services and products of Tesco. Highlevel of customer's satisfaction is essential for the growth and success of anorganisation within predetermined time period (Barney, 2012). In demandforecasting and management, customer satisfaction is number one goal for anorganisation because it will help them in increasing profitability. It will also supportTesco by minimizing its inventory costs and improving brand awareness atmarketplace. When company accurately forecast demand, they only require peopleor place to manage the inventory their customers need in the short term. It will helpcompany to increase their profit and market share within given time duration.Therefore, customer satisfaction is more significant and beneficial for thedevelopment and success of company at marketplace (Monczka and et. al., 2015).Therefore, it is the duty of an organisation to maintain customer's satisfaction andretain them long term relation. Thus, it will be more significant and essential for an enterprise to achievebetter results or outputs within given time duration (Beske and Seuring, 2014). Apartfrom this, demand forecasting is useful process which uses analytics and data topredict as exactly as possible the purchaser demand for a particular time in order tofulfil customer's need, optimize cash flow and minimize inventory costs. The different ways through which Tesco Plc can easily create an emotionalattachment with consumers.According to the Remez Sasson, (2019), emotional attachment is referclinging and attachment to people, habits, beliefs, circumstances and possessions.There are different ways should use by Tesco in order to develop emotionalattachment or connection with customers. Some ways are determined as under: 4
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