Business Idea and Plan for Mugs and Spoons Coffee Shop

PRESENTATION

INTRODUCTION
 Entrepreneur is who creates and develops a new business,
where they identify the risk and deal with them in definite
manner and leads the organization to grow and develop at
successful level.
 The current report will illustrate the business idea and plan
for the start-up organization Mugs and Spoons is a coffee
shop and also spread the awareness of not using the
plastics as it delivers the unhealthy results to an individual.
 The report will cover up the vision and motivation of the
business and a process to generate the idea along with
smart goals. However, it will also describe the situational
analysis and different potential market opportunities along
with feasibility studies.

VISION AND MISSION
 To start any new business, it is important for an individual to set the appropriate goals
and mission from where they can focus on the objectives and can start the business in
effective manner.
 The vision of the coffee shop Mugs and Spoons is to influence the customer at their
place and can boost up their sales and revenue by selling the products in every possible
way.
 Along with this, the company also focus on promoting the healthy lifestyle where they
introduced a protein shake coffee for the health conscious people and can enjoy their
beverage.
 However, to run their business they added one ideology in which they contribute their
few efforts for saving the environment and encourages people to avoid using plastics
and can protect the natural surroundings in definite order.

MOTIVATION OF BUSINESS
 In today's world, food and beverage industry is growing and developing on daily basis
and able to obtain the effective outcome.
 The establishment of the new start-up of the coffee shop business is quite good
because in this growing and developing society, people always looks for some time for
their refreshment and a place where they can relax. Accordingly, the best motivation of
this business is to give a place where people can come and relax and can interact with
their people.
 The coffee shops normally starts to earn money and increase their revenue but the
organization Mugs and Spoons focuses on providing a personal space to the people
where they can visit and chill and also can satisfy the customers by their services. The
best product of the shop will be protein shake coffee for the health conscious people as
after the covid19 pandemic people are much more aware about their health and lifestyle
and consider containing the beverages which is beneficial for their health and body.