Multicultural Management Research 2022

Running head: MULTICULTURAL MANAGEMENT
Multicultural Management
Name of the student
Name of the university
Author Note:

MULTICULTURAL MANAGEMENT
1
Table of Contents
Introduction:....................................................................................................................................2
Part 3(i). Strategies which Jane can adopt to manage the diversity challenges:..............................2
Maintaining continuous communication among the members:...................................................2
Cultural training of the members:................................................................................................3
Part 3(ii).Challenges of managing multicultural teams:..................................................................4
Inappropriate implementation of plans:.......................................................................................4
Communication gaps among members which may lead to conflicts:.........................................4
Part 3(iii). Evaluation of the key tasks and process issues to be addressed:...................................5
Conclusion:......................................................................................................................................5
References:......................................................................................................................................6

MULTICULTURAL MANAGEMENT
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Introduction:
Diversity management is one of the most significant aspects of marketing strategies
business organisations launch to market products in the global market. The thesis statement on
which the research would be based on is, ‘Incorporation of diversity management strengthens
communication in the marketing teams composed of members from diverse cultural backgrounds
and leads to successful implementation of marketing strategies.’ The action plan which Jane
Wilson, the marketing director, Sunshine 100, based in Brisbane, Australia should take to bridge
this diversity between the members to ensure successful implementation of the marketing
strategies farmed by the management of the company would consist of establishing strong
communication between the members and creating cultural intelligence among the team
members.
Part 3(i). Strategies which Jane can adopt to manage the diversity challenges:
The following are the best strategies which Jane can adopt in order to manage these
aforementioned challenges:
Maintaining continuous communication among the members:
Jane Wilson should adopt the strategy of establishing and maintaining continuous
communication among the marketing team entrusted with the responsibility of marketing the
food brand for children called ‘KidsEats’. The members of the team like, John Frazier and Emma
Smith, are based in diverse markets namely, New York, London and Cape Town respectively.
One can point out that each of the members has a different educational qualification and
professional experience. The differences in the customs and views about other cultures in the
world prevailing in different nations reflect in the communication styles of the people coming