Multimedia Communication for Health Promotion

Multimedia Communication for
Health Promotion.

Table of Contents
INTRODUCTION...........................................................................................................................3
BACKGROUND.............................................................................................................................3
MAIN BODY...................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The health education is generally an essential constituent of the public well-being and its
promotion. Education regarding specifically involve goals for positively impacting the
behaviours of well-being of an individual by simply informing as well as instructing the
common populace regarding the well-being and its hygiene and its health associated problems. In
promoting the health, mass media plays a main role and are mainly considered to involve the
news papers, radio, magazines, televisions and many more. Strengths of these such media for
promoting the well-being is generally that they tend to reach a broad scale audiences. In this, it
can also involve a second type of media, targeted media are mainly named for their capability to
reach the specific targeted populations. The power as well as reach of the mass media can impact
among all prospect of lives of people, consisting the well-being and can be harnessed to promote
the well-being by informing, motivating as well as supporting the people to alter the behaviour
and by providing a platform for advocating the better policies as well as civic the actions
(Schwarzenberg et. al., 2018). In this report, there is a discussion about health promotion
campaign with the help of mass media. The main aim of developing the health promotion
campaign is to aware the public regarding the health issues that are arising now-a-days in the
surrounding atmosphere. In this, mass media will play a key role in promoting the campaign
(Karahoca, Karahoca and Aksöz, 2018).
BACKGROUND
The promotion programs of health generally aims to engage as well as support the people
and their communities to choose a healthy behaviour. The health promotion programs
specifically involve goal to make alterations which can decrease the risk of developing the
chronic illnesses as well as other morbidities. It can allow the people to enhance the control over
their own well-being. In healthcare, the concept of mass media are specifically the means of
communication. Its concept are mainly designed to reach the broad number of public. The mass
media can involve the broadcast media such as radio, newspaper, television and so on. In
addition to this the social marketing are now uses the commercial marketing techniques like
determining the targeted audiences, determining the objectives of targeted alterations in
behaviour, tailoring the information as well as acquiring the new strategies such as promoting the
adoption and maintenance of healthy behaviours (Shen et. al., 2019). In this, across nation, the
public health promotion activities generally concentrates on the well-being education in order to