Multinational corporations Assignment

Added on - 31 May 2021

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Case Study AnalysisStudent Name:Student ID:Unit Name:Unit ID:Date Due:Professor Name:1|Page
Executive SummaryIntercultural communication is an integral aspect in multinational corporations. Everyorganization that operates across a number of borders faces challenges in regards to interculturalcommunications. The scope of this current analysis deal with intercultural communicationchallenges that is faced across a multinational corporation that operates across India, Vietnam,Oman, Nigeria with its headquarters based in Australia. The analysis here deals with two issuesin intercultural challenges as extensive use of social blogs and not taking feedback fromcustomers. Literature sources have been taken into consideration for the purpose of analysis ofchallenge related to intercultural communication. Then recommendations for overcoming currentsituation are provided as using direct communication mechanism.2|Page
Table of ContentsExecutive Summary.........................................................................................................................21.0Introduction...........................................................................................................................42.0Analysis of the Current Situation.........................................................................................53.0Conclusion............................................................................................................................74.0Recommendations.................................................................................................................85.0 References................................................................................................................................123|Page
1.0IntroductionIntercultural communication is an integral factor that determines success in multinationalcorporations(Holliday, Hyde & Kullman, 2010).The scope of this current analysis is undertakenfor a multinational corporation that is headquartered in Australia. The Company has operationsin India, Vietnam, Oman and Nigeria. It is in the business of making agricultural equipment forcatering to international and local customers. The company has over 8,000 employees spreadacross five countries with over a million customers present worldwide. Due to the broad spreadof operation of the current organization, there are multiple communication challenges faced by it.The purpose of this analysis diagnoses the various intercultural communication challenges facedby the current organization(Chitakornkijsil, 2010).Intercultural challenge has surfaced withinthe organization due to ineffective usage of social media for the purpose of sharing ideas,building knowledge and managing tasks. Social media that are used are blogs, wikis and socialnetworks. Moreover there is lack quality feedback obtained from clients regarding ways that canenhance product quality or service delivery. Misunderstanding and lack of trust have increasedfrom intercultural communication prospects(Piller, 2017).Therefore, the scope of this reportidentifies intercultural communication challenges that are faced within the organization; hencestrategies need to devise to allow overcoming of such challenges. The scope of this analysisidentifies prominent issues that are faced by the organization in detail along with their detailedanalysis and providing recommendations for overcoming the same. The report however does notinclude in-depth analysis of the problems by undertaking root-cause analysis pertaining to thesame(Sadri & Flammia, 2011).The most integral part of the report outcome is therecommendations developed for culturally diversified branches of the company of overcomingtheir issues in communications. The structure of the report includes discussion of the issues with4|Page
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