Murasaki Aircraft Corporation (MAC) Case Study: Lessons Learned & Applications

Murasaki Aircraft Corporation (MAC) Case Study
Lessons Learned & Applications
10/11/2018

Murasaki Aircraft Corporation (MAC)
TABLE OF CONTENTS
Introduction............................................................................................................................................................................. 2
Project Background......................................................................................................................................................... 2
Stakeholder Information................................................................................................................................................ 2
Airbus A380 Project.............................................................................................................................................................2
Overviee of the Project...................................................................................................................................................2
Reasons for failure........................................................................................................................................................... 3
Lesson Learned................................................................................................................................................................. 3
Boeing 787 Dreamliner Project........................................................................................................................................4
Project Background......................................................................................................................................................... 4
reasons for failure.............................................................................................................................................................4
Lesson Learned................................................................................................................................................................. 5
Recommendations for MAC............................................................................................................................................. 5
Conclusions............................................................................................................................................................................. 6
References............................................................................................................................................................................... 8
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Murasaki Aircraft Corporation (MAC)
INTRODUCTION
PROJECT BACKGROUND
Murasaki Aircraft Corporation (MAC) is an organization that is based out of Japan. The company is
majorly involved in the production of regional jets and is a prime supplier of aircraft wings for Boeing 787.
The aim of the company is to launch lightweight aircrafts and has analyzed the functions and business
operations of Airbus A380 and Boeing 787 Dreamliner. The analysis is done to have an understanding of
the major issues and risks that shall be identified in advance. The analysis is done on the two case studies
and the procedures followed in each. The primary cases behind failures, understanding of the major risk
areas, lessons acquired, and recommendations have been provided.
STAKEHOLDER INFORMATION
Murasaki Heavy Industries (MHI), Toyota Motor Corporation, Mitsubishi Corporation are the
primary shareholders of the company with 64%, 10%, and 10% shares respectively. The other
shareholders include Mitsui & Co. and Sumitomo Corporation.
During the project lifecycle, MAC will be the primary decision-maker. MHI will be major supplier of
aircraft wings and necessary equipment. MHI will be actively involved in the process of defining the
policies and strategies. Mitsubishi Corporation and Sumitomo Corporation will provide regional
support and technical assistance respectively.
AIRBUS A380 PROJECT
OVERVIEE OF THE PROJECT
Airbus A380 was started in 2007 and the first take off were from Singapore to Sydney. One year later,
there was an additional route added that covered Melbourne to Los Angeles. There are several
leading market players associated with the company as its clients, such as Emirates, Air France,
Lufthansa, and many more. There were certain issues that the company experienced in the areas of
production and delivery.
The company worked on the idea of launching a triple decker aircraft, first of its kind. The overall
capacity would have been 1405 comprising of 850 economy and 555 separate seating spacing. The
project aimed to include several advanced facilities covering beauty salons, bars, and many more. The
cost of the project was determined as $347m covering all the costs (Bbc, 2012).
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