Music Concert Event Proposal: Targeting Sydney's Youth

Portfolio Part 3: Event Proposal
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Contents
Introduction....................................................................................................................................................3
Proposal..........................................................................................................................................................4
Event schedule/ Plan and benefits of this plan...........................................................................................4
Marketing Strategies and Benefits of these Strategies...............................................................................7
Experiences of Proposed Event.................................................................................................................8
Conclusion...................................................................................................................................................10
References....................................................................................................................................................11
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Introduction
This report depicts the one day proposal of the music concert which will be organized to target
the youth of the Sydney. The purpose to organize the event is to provide the opportunities to the
young people to discontinue from their everyday life and enjoy by listening to their favourite
artist. For the particular event the target market will be the people of the young age group
between 18-25 years as the youth of this age group is more likely to listen music. To achieve the
target various marketing strategies have been identified which includes social media and
promotion through website. These strategies have been adopted as the youth nowadays is using
these advance technologies on daily basis. Promoting the organizing of the event on these sites
will increase the brand awareness and recognition about the business and will also enhance the
customers loyalty. The benefits of adopting the particular strategy have also been indicated. To
make the plan successful proper event schedule has been discussed which explains the step by
step procedure to make a particular plan. Also, the benefit for selecting the particular proposal of
music concert has been explained. Once all the research has been done after that the experiences
related to the proposal have been explained in detail which covers the experience of pre-event,
during and post event. With these experiences the benefit which has been derived from them has
also been depicted.
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