Business Plan for My Pet Nanny

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Business Plan
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Business Plan 1
Executive Summary
The purpose of the paper is to enlighten the reader about the information of the new venture that
is My Pet Nanny. The organization is a part of the pet boarding industry present in UK. The new
venture is to be established in east London, UK. Further, the objective of the report is to evaluate
the information about the new start-up and with the opportunity analysis for the company. The
business has an adequate infrastructure for the dog stay, it has also a playing area specialized for
the dogs. The kennels are formed separately for all sizes of dogs and puppies. The training room
contain specialized equipments for the dogs that help them to learn and do not harm them. My
Pet Nanny is an animal friendly space that that is specially created for the dogs, however, the
business is planning to diversify the physical location in next three years. My Pet Nanny
organization has gained specialization in providing care services to the dogs in the market of UK.
The company has initially begun with providing dog care services and wants to grow in
providing more such services to more pets in UK. The services of the organization are dispersed
in whole of UK, further the business is aiming to grow in next three succeeding years as the
business is aiming to switch to a larger space after three years. More details about the paper are
discussed below:

Business Plan 2
Contents
Company Description......................................................................................................................3
Opportunity Analysis.......................................................................................................................3
Macro-environmental Analysis...................................................................................................3
SWOT......................................................................................................................................3
PEST........................................................................................................................................4
Porter’s Five Forces.................................................................................................................4
Environmental Analysis...............................................................................................................4
Financial Feasibility.....................................................................................................................5
Target Market Segments..............................................................................................................5
Competitive Analysis...................................................................................................................6
Marketing Strategy and Plan...........................................................................................................6
Marketing Plan.............................................................................................................................6
Marketing Mix.............................................................................................................................6
Management and Operations...........................................................................................................7
Management team and employees...............................................................................................7
Organisational chart.....................................................................................................................8
Research and development..........................................................................................................8
Physical location(s)......................................................................................................................8
Production processes...................................................................................................................9
Inventory control systems............................................................................................................9
Quality assurance methods..........................................................................................................9
Financial Analysis and Projections..................................................................................................9
Sources and uses of capital..........................................................................................................9
Cash flow projections................................................................................................................10
Summary P & L.........................................................................................................................11
References......................................................................................................................................12
Appendices....................................................................................................................................14

Business Plan 3
Company Description
The mission of the organization My Pet Nanny is to provide a shelter to the dogs whose parents
do not have time to feed them or take care of them. The mission of the organization aims to treats
all the pets with care and provide them home away from home. The company adequately
understand the feeling and attachment of the owners with their pets due to which they try to
completely provide them a safer and family like feeling at the boarding house. The objective of
the profit making pet boarding organization is to help the people of UK with their dogs and make
their lives easier. People now a days face difficulty in maintain work life balance due to which
they are unable to give time to people connected to them. So, the goal of My Pet Organization is
to help such people in providing a loving life to their pets. The concept of this type of
organization is very new to the environment. Only animal lovers can form such an organization
because it requires complete concentration of employees on the pets. The concept of this
organization is to provide a home to the dogs away from their actual home.
Opportunity Analysis
Macro-environmental Analysis
SWOT
 The biggest strength of the company is that the business is innovative and it requires high
experience to operate the activities. There is presence of low level of competition in the
target market.
 Weakness of My Pet Nanny business is that there is high level of transportation cost and
limited flexibility in pricing. Competitors offer similar type of services that makes the
company indifferent.
 An opportunity for the business is to grow through online sales. Procurement of more
resources and additional stores can also help the business to grow repeatedly.
 Increased price of input can affect the profit margin of the company. Also competitors are
the biggest threat for the organization (Braverman 2016).