logo

Myer's Increasing Brand Awareness Assignment

10 Pages1884 Words78 Views
   

Added on  2020-03-16

Myer's Increasing Brand Awareness Assignment

   Added on 2020-03-16

ShareRelated Documents
Running head: MARKETING RESEARCH ESSENTIALSMarketing Research EssentialsName of the StudentName of the UniversityAuthor note
Myer's Increasing Brand Awareness Assignment_1
1 MARKETING RESEARCH ESSENTIALSTable of ContentsBackground................................................................................................................................2Objective....................................................................................................................................2Study Design..............................................................................................................................3Areas of Questioning..................................................................................................................4Data Analysis.............................................................................................................................4Personnel Involved.....................................................................................................................5Specifications.............................................................................................................................5Services......................................................................................................................................6Cost............................................................................................................................................7Time...........................................................................................................................................7References..................................................................................................................................9
Myer's Increasing Brand Awareness Assignment_2
2 MARKETING RESEARCH ESSENTIALSBackground The background of the research is about increasing brand awareness of a well-knownbrand Myer. It will show the impact that high brand awareness has on the company as well ason the consumers (myer.com 2017). Increased awareness of the brand helps the organizationto attract good traffic and retain the old customers as well. Brand awareness of Myer willhave a direct impact on the consumers of Australia. It has been seen that the company hasalways carried out an effective branding channel to attract the customers of Australia. Whilecarrying out their branding strategy the company has targeted various market segments bygood and influential understanding of the customers purchasing their products. It has alsocarried out effective marketing as well as promotional strategy and that has helped thecompany to improve the image of their brand over time (Hakala et al. 2012). The researchwill focus on the essential branding activities that the company has carried out over the yearsand the impact of poor brand image. The following research has put forward the rational thatin the absence of strong brand awareness the company will be unable to create a strongconnection with the customers and thus experience a decrease in its sales. Losing customersand not being recognized by the customers will make it tough for the company to survive inthe scenario of strong competition. Thus, a research on this ground is essential to make thecompany realize about the importance of branding and enhancing the image and name of thebrand. This will as a direct impact on the behavior of the customers (Huang and Sarigöllü2014). Objective Objective of the research helps the researcher to plan out the research proposal in abetter manner as it structure out the exact result that the researcher is seeking to reach.Similarly, the aim of the research is to analyze the important and effect of increasing brand
Myer's Increasing Brand Awareness Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
ESSENTIALS 11 MARKETING RESEARCH ESSENTIALS 11 MARKETING RESEARCH ESSENTIALS 11 MARKETING RESEARCH ESSENTIALS
|13
|2758
|75

Social Media Marketing PowerPoint Presentation 2022
|9
|581
|29

The Implications of Branding Strategies on Consumer Buying Behavior
|1
|2032
|342

Influence of Advertising on Consumer Behaviour
|5
|707
|224

Impact of Brand on Consumer Behavior: A Study on Amazon
|15
|3902
|454

Business Research for Hoteliers PDF
|27
|4406
|35