Assignment on Myers Online Shopping Disaster
Added on 2022-08-29
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Running head: MYERS ONLINE SHOPPING DISASTER
Myers Online Shopping Disaster
Name of the Student
Name of the University
Author Note
Myers Online Shopping Disaster
Name of the Student
Name of the University
Author Note
MYERS ONLINE SHOPPING DISASTER
1
Table of Contents
Introduction:...............................................................................................................................2
Main Issues Associated with the Project:...................................................................................2
Failures with Early Implementation of the Project:...................................................................3
Cost Overrun and Schedule Delays:..........................................................................................4
Early Delivery Methods for the Project:....................................................................................5
Changes in the Recent Delivery Method:..................................................................................7
Recommendation for the Project Delivery:................................................................................8
Conclusion:................................................................................................................................9
References:...............................................................................................................................10
1
Table of Contents
Introduction:...............................................................................................................................2
Main Issues Associated with the Project:...................................................................................2
Failures with Early Implementation of the Project:...................................................................3
Cost Overrun and Schedule Delays:..........................................................................................4
Early Delivery Methods for the Project:....................................................................................5
Changes in the Recent Delivery Method:..................................................................................7
Recommendation for the Project Delivery:................................................................................8
Conclusion:................................................................................................................................9
References:...............................................................................................................................10
MYERS ONLINE SHOPPING DISASTER
2
Introduction:
The information technology projects or the IT projects are very much essential to
introduce new technologies to the societies. One common aim of this type of IT projects is
making the human life easier by introducing new type of technologies (Maruping et al. 2019).
The IT projects are quite sensitive and it is very much essential that this type of projects must
be executed carefully. Any type of issues in the project can become the reason of project
failure.
In recent times, there are several of IT projects in Australia which have been failed
due different kind of reasons. One of the important recent IT projects of Australia which
failed is the Myers online shopping disaster. In this project near about ten million dollars
were invested on the development of a website for boosting the online sales. The site was
developed poorly that it crashed every time when there is a high amount of traffic. The stock
clearance sales were complete disaster due to the system outage. As the website failed to
fulfil its main project goals, ultimately the project got failed. In this report this Myers online
shopping project will be evaluated and the main reason due to which the project was failed
will be analysed.
Main Issues Associated with the Project:
As the current project of Myers online shopping was failed a brief analysis of the
project is done and it has been identified that the main reason due to which the project
become failed is the communication breakdown. There were several of issues which led the
project in this situation and the project ultimately failed. Later the issue with the website
project were solved and the website become live again. Though the issues associated with the
project were solved but due to the random crash of the website Myer lost their reputation and
many customers. Also, this project also failed to support the business at the peak time as
2
Introduction:
The information technology projects or the IT projects are very much essential to
introduce new technologies to the societies. One common aim of this type of IT projects is
making the human life easier by introducing new type of technologies (Maruping et al. 2019).
The IT projects are quite sensitive and it is very much essential that this type of projects must
be executed carefully. Any type of issues in the project can become the reason of project
failure.
In recent times, there are several of IT projects in Australia which have been failed
due different kind of reasons. One of the important recent IT projects of Australia which
failed is the Myers online shopping disaster. In this project near about ten million dollars
were invested on the development of a website for boosting the online sales. The site was
developed poorly that it crashed every time when there is a high amount of traffic. The stock
clearance sales were complete disaster due to the system outage. As the website failed to
fulfil its main project goals, ultimately the project got failed. In this report this Myers online
shopping project will be evaluated and the main reason due to which the project was failed
will be analysed.
Main Issues Associated with the Project:
As the current project of Myers online shopping was failed a brief analysis of the
project is done and it has been identified that the main reason due to which the project
become failed is the communication breakdown. There were several of issues which led the
project in this situation and the project ultimately failed. Later the issue with the website
project were solved and the website become live again. Though the issues associated with the
project were solved but due to the random crash of the website Myer lost their reputation and
many customers. Also, this project also failed to support the business at the peak time as
MYERS ONLINE SHOPPING DISASTER
3
many orders of the customers were cancelled due to the website crash and during that time
Myer also failed get new orders from the customers. This all factor justified the failure of the
project though the website is currently functioning. Over optimistic expectation was the main
issue due to which the project was failed completely (Vasishth et al. 2018). As per the
expectation of Myer this would have been revolutionized their online sales but in reality,
these expectations were too high which was the main reason project failure.
Failures with Early Implementation of the Project:
The failures regarding early project employment varies for different type of project. In
this case also, there are some specific measures which led towards the failure of early project
execution. The early failure for this project was that it crashed during the peak load. It means,
at the normal times this website worked quite fine without any type of issues. During the
peak time when there was huge number of customers tried to access the website it eventually
crashed. Due to this reason, Myer made this website down for several times. The ultimate
disaster happened with the website at the stock clearance sale during the boxing day when the
website totally crashed and become inaccessible. There were various of reasons due to which
the website project was failed. The potential reason was that Myer was not completely
involved with the project (Schultz et al. 2019). As Myer was not involved with the project it
missed the website developer team missed many of the details regarding the project and
ultimately this missed details created several of issues with the developed product which was
the website in this case. Also, lack of clean data is another potential reason for the failure of
early project implementation (Baghai 2017). In this aspect it has been assessed that Myer not
provided correct information about their customer base due to which the website was not
prepared according to that. As the developers were not having proper data about the customer
base of the Myer, they failed to scale the website according to that. Also, another potential
reason which contributed to failure in early employment of the project is lack of process and
3
many orders of the customers were cancelled due to the website crash and during that time
Myer also failed get new orders from the customers. This all factor justified the failure of the
project though the website is currently functioning. Over optimistic expectation was the main
issue due to which the project was failed completely (Vasishth et al. 2018). As per the
expectation of Myer this would have been revolutionized their online sales but in reality,
these expectations were too high which was the main reason project failure.
Failures with Early Implementation of the Project:
The failures regarding early project employment varies for different type of project. In
this case also, there are some specific measures which led towards the failure of early project
execution. The early failure for this project was that it crashed during the peak load. It means,
at the normal times this website worked quite fine without any type of issues. During the
peak time when there was huge number of customers tried to access the website it eventually
crashed. Due to this reason, Myer made this website down for several times. The ultimate
disaster happened with the website at the stock clearance sale during the boxing day when the
website totally crashed and become inaccessible. There were various of reasons due to which
the website project was failed. The potential reason was that Myer was not completely
involved with the project (Schultz et al. 2019). As Myer was not involved with the project it
missed the website developer team missed many of the details regarding the project and
ultimately this missed details created several of issues with the developed product which was
the website in this case. Also, lack of clean data is another potential reason for the failure of
early project implementation (Baghai 2017). In this aspect it has been assessed that Myer not
provided correct information about their customer base due to which the website was not
prepared according to that. As the developers were not having proper data about the customer
base of the Myer, they failed to scale the website according to that. Also, another potential
reason which contributed to failure in early employment of the project is lack of process and
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