Myers Online Shopping Disaster

Running head: MYERS ONLINE SHOPPING DISASTER
Myers Online Shopping Disaster
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1MYERS ONLINE SHOPPING DISASTER
Table of Contents
1. Introduction..................................................................................................................................2
2. Discussion....................................................................................................................................2
2.1 Background of the Company.................................................................................................2
2.2 The Problem within the Online Shopping Store....................................................................3
2.3 Failure of the Business of Myer.............................................................................................3
2.4 Analysis over the Situation Faced by Myer...........................................................................5
3. Conclusion...................................................................................................................................6
4. Recommendation.........................................................................................................................7
References........................................................................................................................................8

2MYERS ONLINE SHOPPING DISASTER
1. Introduction
This report is based on the website of Myer, which had crashed in the year 2013 due to
some technical problems. Myer is considered as one of the biggest cosmetic retailer in the region
of Australia. The business of Myer is mostly supported by various cosmetic suppliers through the
process of markdown funding, marketing, staffing support and other cosmetic counter fit-outs.
The downtime of the website of Myer had created different kind of problems. It not only affected
the online shoppers but was a huge loss for the owners of the company (Delimiter 2019). The
revenue of the company had dropped suddenly, which was also considered as the most effective
disaster to the company.
This report focuses on the background of the company, the problem that occurred
towards the company and the possible recommendations that could be supported in order to
prevent such kind of future issues. The recommendations drawn would be useful for enhancing
the business structure and ensure a successful marketplace for the company.
2. Discussion
2.1 Background of the Company
Myer is the largest store retailer department in Australia. It holds 67 stores across the
entire country. In the recent years they have also planned to expand their growth by increasing
the number of stores in Australia. The retail sector comprises of the largest number of private
sector employees. This consists of 13,000 members in the team in the entire country
(Myer.com.au 2019). They have also planned to employ more than 2500 new members within
the team in order to support to the growth of their present business. The workforce of the
company comprises of 80% of female members within the team.

3MYERS ONLINE SHOPPING DISASTER
2.2 The Problem within the Online Shopping Store
The retail sector that also has their presence in the online world has been reported to have
failed miserably to keep their online presence as secure as needed. In the previous years, it has
been seen that there have been massive failures that has devastated the online shoppers and have
also made a huge loss towards the business (Rosenmayer et al. 2018). The worst of the online
disasters happened when the website was hit badly in 2013. In this year, the website of Myer had
crashed at the worst possible time. It happened during the Boxing Day Sales.
During this time, nearly 7000 shoppers were simultaneously accessing the website and
this resulted the website to struggle and provide efficient service to each of the users. There was
a programming glitch, which was the primary result that had affected the communication of the
website with their internal servers. The crash of the website had further resulted in incomplete
transactions by the customers (Mail Online 2019). Hence, it was ordered by the CEO that the
website should be taken down for maintenance purpose. During this process of maintenance, the
website was mainly forced to remain in an offline mode for a few days. This further escalated the
issue as partner stores had taken advantage of the downtime of Myer to regain their sales
operations.
2.3 Failure of the Business of Myer
After the crash of the website, it had left the online shoppers to be angry as they could not
complete the transactions and also could not purchase anything from the website. The business
owner of the company was also disappointed about the recent technical difficulties that was
faced by Myer. During the maintenance of the website, Myer had pumped millions of dollars for
the purpose of improve the functionality of the website (Gleeson 2014). They had also ensured