Amazon Growth Pattern

Strategic Plan
Amazon

Amazon growth pattern
■ Amazon is the leading e-commerce company serving each geography
differentially with the help of international shipping feature (Ritala,
Golnam & Wegmann, 2014).
■ The international growth pattern of Amazon can be seen with their
key strategy to get closer to the customer by offering premium and
high quality e-commerce services.
■ In 2018, the company net incomes stand out to 10.073 billion USD
with net sales of 232 billion USD and this makes Amazon one of the
most valuable company in the world.

Business segments by geography
■ Amazon annual sales in the US is 160.15 billion USD, 19.88 billion USD in
Germany, 14.52 billion USD in the UK, 13.83 billion USD in Japan and 24.51
billion USD in the rest of the world.
■ Considering North American region, the e-commerce giant has acquired more
than 141 billion USD as the annual net revenue and internally 65 .87 billion
USD.
■ The AWS (Amazon web services) acquired 25.66$ USD in the last annual year.
■ All this show their market competiveness and strong position in the e-
commerce industry.

Market entry strategy in china
■ The company always tried to grow their business in Asia pacific region. In
2004, the company had entered in China market with acquiring of Joyo, one
of the biggest online book seller in China.
■ Industry based considerations - The company try to established same
business model in China like of US, however, failed to capture the market due
to various other factors like political scenario, competitors like Alibaba and so
the company not found significant opportunities at that time.
■ Resource based considerations – While entering China, Amazon gained
support with acquisition of various Joyo resources such as warehouses,
customer databases, and even employees.