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(Solution) Marketing Management Assignment

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Added on  2021-09-04

(Solution) Marketing Management Assignment

   Added on 2021-09-04

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NAME OF STUDENT
ASSIGNMENT ISSUE DATE 10 July, 2020
REGISTRATION NO. MAR704
UNIT TITLE Marketing Management
ASSIGNMENT TITLE Zappos
ASSIGNMENT NO Whole (W)
NAME OF ASSESSOR
SUBMISSION DEADLINE 10 August, 2020

TO BE FILLED BY STUDENTSPlease complete in full all categories neatly before submitting the work for assessment
NUMBER OF PAGES SUBMITTED
ASSESSMENT TITLE (A Copy of the assessment
brief MUST be attached together with this work)
DATE ASSESSMENT BRIEF IS RECEIVED
SUBMISSION DATE 10 August, 2020
I, __ hereby confirm that this assignment is my own work and not the product of plagiarism, collusion
or other academic irregularity. I have referenced the sources from which information is obtained by
me for this assignment.
...................................... .......
SIGNATURE OF STUDENT DATE
FOR OFFICIAL USE
Assignment Received By: Date
FTU BTEC L7 SMM ‘Zappos Jul 2021 Page 1
BTEC LEVEL 7 EXTENDED DIPLOMA IN
STRATEGIC MANAGEMENT AND
LEADERSHIP
Assignment Cover Sheet
(Solution) Marketing Management Assignment_1
TO BE FILLED BY STUDENTSPlease list the evidence submitted for each task. Indicate the page numbers where the
evidence can be found or describe the nature of the evidence (e.g. video, illustration).
Task Ref Evidence Submitted Page Number or
Description
1.1 Discuss the role of strategic marketing in an organisation.
1.2 Explain the processes involved in strategic marketing.
1.3 Evaluate the links between strategic marketing and
corporate strategy.
2.1 Assess the value of models used in strategic marketing
planning.
2.2 Discuss the links between strategic positioning and
marketing tactics.
2.3 Analyse the merits of relationship marketing in a given
strategic marketing strategy.
3.1 Use appropriate marketing techniques to ascertain growth
opportunities in a market.
3.2 Plan how to use marketing strategy options in a market.
3.3 Create appropriate strategic marketing objectives for a
market.
4.1 Report on the impact of changes in the external
environment on a marketing strategy.
4.2 Conduct an internal analysis to identify current strengths
and weaknesses in a marketing strategy
4.3 Propose strategic marketing responses to key emerging
themes in a marketing strategy
Additional comments to the Assessor:
FTU BTEC L7 SMM ‘Zappos Jul 2021 Page 2
(Solution) Marketing Management Assignment_2
Coursework Policies
1. All coursework submitted must include
a. A copy of the full brief given by the assessor (with the signed coversheet)
b. All source material must be cited in the text and a full bibliography of source
material (including author, title, publisher and date) listed at the end of the
submission.
2. All work must be submitted in the mode instructed by the assessor.
3. Work submitted under the student’s name must only be the work of that student. All
information sources must be acknowledged. Plagiarism is a serious offence and will
render offenders liable to disciplinary action as set out in the Foreign Trade University
rules and regulation.
4. Students MUST keep a copy of all submitted work for reference purposes prior to the
original being handed in and returned. This will provide proof that the work was
completed, in the event that the work goes astray.
5. Whenever a candidate submits work after two weeks without an authorised extension, a
Referral grade will be awarded. Assessors may comment on the quality of the work for
learning purposes.
6. Requests for extensions of submission deadlines must be made in writing prior to the
submission deadline to the appropriate Course Administrator or Programme Leader and
must be supported by documentary evidence.
FTU BTEC L7 SMM ‘Zappos Jul 2021 Page 3
(Solution) Marketing Management Assignment_3
TO BE FILLED BY ASSESSOR AND INTERNAL VERIFIER
Outcome Evidence for the
criteria Feedback
Assessor’s decisionInternal
VerificationTask First
attempt
Re-
work
Understand
the
principles of
strategic
marketing
managemen
t
LO1
Discuss the role of
strategic marketing
in an organisation.
1.1
Explain the
processes involved
in strategic
marketing.
1.2
Evaluate the links
between strategic
marketing and
corporate strategy.
1.3
Understand
the tools
used to
develop
a strategic
marketing
strategy
LO2
Assess the value of
models used in
strategic marketing
planning.
2.1
Discuss the links
between strategic
positioning and
marketing tactics.
2.2
Analyse the merits
of relationship
marketing in a given
strategic marketing
strategy.
2.3
FTU BTEC L7 SMM ‘Zappos Jul 2021 Page 4
(Solution) Marketing Management Assignment_4
Outcome Evidence for the
criteria Feedback
Assessor’s decisionInternal
VerificationTask First
attempt
Re-
work
Be able to
use strategic
marketing
techniques
LO3
Use appropriate
marketing
techniques to
ascertain growth
opportunities in a
market.
3.1
Plan how to use
marketing
strategy options in
a market.
3.2
Create
appropriate
strategic
marketing
objectives for a
market.
3.3
Be able to
respond to
changes in
the
marketing
environment
LO4
Report on the
impact of changes
in the external
environment on a
marketing
strategy.
4.1
Conduct an
internal analysis
to identify current
strengths and
weaknesses in a
marketing
strategy
4.2
Propose strategic
marketing
responses to key
emerging themes
in a marketing
strategy
4.3
FTU BTEC L7 SMM ‘Zappos Jul 2021 Page 5
(Solution) Marketing Management Assignment_5

Assignment
( ) Well-structured; Reference is done properly / should be done (if any)
Areas for improvement:
Figures should go with nessary information to make it more academic, for example:
figure number, figure title, sources of information...
ASSESSOR SIGNATURE DATE / /
NAME:.........................................................................................
(Oral feedback was also provided)
STUDENT SIGNATURE DATE / /
NAME :..............................................................................
FOR INTERNAL USE ONLY
VERIFIED YES NO
DATE : ..........................................................................
VERIFIED BY : ...........................................................................
NAME : ...........................................................................
FTU BTEC L7 SMM ‘Zappos Jul 2021 Page 6
(Solution) Marketing Management Assignment_6

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