NAME OF STUDENT ASSIGNMENT ISSUE DATE10 July, 2020 REGISTRATION NO. MAR704 UNIT TITLEMarketing Management ASSIGNMENT TITLEZappos ASSIGNMENT NOWhole (W) NAME OF ASSESSOR SUBMISSION DEADLINE 10 August, 2020 TO BE FILLED BY STUDENTSPlease complete in full all categories neatly before submitting the work for assessment NUMBER OF PAGES SUBMITTED ASSESSMENT TITLE (A Copy of the assessment brief MUST be attached together with this work) DATE ASSESSMENT BRIEF IS RECEIVED SUBMISSION DATE10 August, 2020 I, __ hereby confirm that this assignment is my own work and not the product of plagiarism, collusion or other academic irregularity. I have referenced the sources from which information is obtained by me for this assignment. ...................................... ....... SIGNATURE OF STUDENT DATE FOR OFFICIAL USE Assignment Received By:Date FTU BTEC L7 SMM ‘Zappos’ Jul 2021Page 1 BTEC LEVEL 7 EXTENDED DIPLOMA IN STRATEGIC MANAGEMENT AND LEADERSHIP Assignment Cover Sheet
TO BE FILLED BY STUDENTSPlease list the evidence submitted for each task. Indicate the page numbers where the evidence can be found or describe the nature of the evidence (e.g. video, illustration). Task RefEvidence SubmittedPage Number or Description 1.1Discuss the role of strategic marketing in an organisation. 1.2Explain the processes involved in strategic marketing. 1.3Evaluate the links between strategic marketing and corporate strategy. 2.1Assess the value of models used in strategic marketing planning. 2.2Discuss the links between strategic positioning and marketing tactics. 2.3Analyse the merits of relationship marketing in a given strategic marketing strategy. 3.1Use appropriate marketing techniques to ascertain growth opportunities in a market. 3.2Plan how to use marketing strategy options in a market. 3.3Create appropriate strategic marketing objectives for a market. 4.1Report on the impact of changes in the external environment on a marketing strategy. 4.2Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy 4.3Propose strategic marketing responses to key emerging themes in a marketing strategy Additional comments to the Assessor: FTU BTEC L7 SMM ‘Zappos’ Jul 2021Page 2
Coursework Policies 1.All coursework submitted must include a.A copy of the full brief given by the assessor (with the signed coversheet) b.All source material must be cited in the text and a full bibliography of source material (including author, title, publisher and date) listed at the end of the submission. 2.All work must be submitted in the mode instructed by the assessor. 3.Work submitted under the student’s name must only be the work of that student. All information sources must be acknowledged. Plagiarism is a serious offence and will render offenders liable to disciplinary action as set out in the Foreign Trade University rules and regulation. 4.Students MUST keep a copy of all submitted work for reference purposes prior to the original being handed in and returned. This will provide proof that the work was completed, in the event that the work goes astray. 5.Whenever a candidate submits work after two weeks without an authorised extension, a Referral grade will be awarded. Assessors may comment on the quality of the work for learning purposes. 6.Requests for extensions of submission deadlines must be made in writing prior to the submission deadline to the appropriate Course Administrator or Programme Leader and must be supported by documentary evidence. FTU BTEC L7 SMM ‘Zappos’ Jul 2021Page 3
TO BE FILLED BY ASSESSOR AND INTERNAL VERIFIER OutcomeEvidence for the criteriaFeedback Assessor’s decisionInternal VerificationTaskFirst attempt Re- work Understand the principles of strategic marketing managemen t LO1 Discuss the role of strategic marketing in an organisation. 1.1 Explain the processes involved in strategic marketing. 1.2 Evaluate the links between strategic marketing and corporate strategy. 1.3 Understand the tools used to develop a strategic marketing strategy LO2 Assess the value of models used in strategic marketing planning. 2.1 Discuss the links between strategic positioning and marketing tactics. 2.2 Analyse the merits of relationship marketing in a given strategic marketing strategy. 2.3 FTU BTEC L7 SMM ‘Zappos’ Jul 2021Page 4
OutcomeEvidence for the criteriaFeedback Assessor’s decisionInternal VerificationTaskFirst attempt Re- work Be able to use strategic marketing techniques LO3 Use appropriate marketing techniques to ascertain growth opportunities in a market. 3.1 Plan how to use marketing strategy options in a market. 3.2 Create appropriate strategic marketing objectives for a market. 3.3 Be able to respond to changes in the marketing environment LO4 Report on the impact of changes in the external environment on a marketing strategy. 4.1 Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy 4.2 Propose strategic marketing responses to key emerging themes in a marketing strategy 4.3 FTU BTEC L7 SMM ‘Zappos’ Jul 2021Page 5
Assignment ( ) Well-structured; Reference is done properly / should be done (if any) Areas for improvement: Figures should go with nessary information to make it more academic, for example: figure number, figure title, sources of information... ASSESSOR SIGNATURE DATE / / NAME:......................................................................................... (Oral feedback was also provided) STUDENT SIGNATURE DATE / / NAME :.............................................................................. FOR INTERNAL USE ONLY VERIFIED YES NO DATE : .......................................................................... VERIFIED BY : ........................................................................... NAME : ........................................................................... FTU BTEC L7 SMM ‘Zappos’ Jul 2021Page 6
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