About Atlantic Grupa and its leadership Presentation 2022

Name of the company: Atlantic Grupa d.d
Group members’ names and student
numbers:
Youtube link:

About Atlantic Grupa and its leadership
 Atlantic Grupa is a multinational company based in Croatia.
 The main products of the company consists of food and beverage
products.

Business strategies
 Direct presence in Croatia, its home
country and six other nations.
 Export model
 Acquisition and merger

Description of the products
 The product line of the company consists
of coffee, beverages, snacks, savoury and
pharma and personal care
 The beverage product line consist of
products like Cedevita and Donut mg.
 The snacks product line consists of Smoki
and Bananica.
 The savoury range of products consists of
Argeta and Granny’s Secret.
 The pharmaceutical product range of the
company consists brands like Bebi and
farmacia

The present size of its market
 Atlantic Grup is a middle scale multinational company having its base
in Croatia.
 The company has direct presence in eight host countries and exports
products to more than 40 countries.

Present process to manufacture, market
and sell products
 Atlantic Group uses advanced food manufacturing technology to
manufacture food and beverage products.
 The company owns manufacturing facilities in several strategically
markets like Serbia and Herzgovania.
 The selling strategy of the company however does not include
ecommerce selling which limits the profitability of the company.

Other relevant information (target
host markets)
 Its competitors like Nestle have global presence and are far more
competitive.
 They are capable of poaching customers from Atlantic, thus capable of
damaging its business.
 This means that present strategy under discussion namely, expansion
into the Australian market would provide the company the much
required boost in terms of business.

A brief brief market history of
Australia
 Australia a politically stable country with a strong and stable
government. It is a constitutional monarchy.
 Obtain registration as per guidance of the Australian Securities and
Investments Commission or ASIC
 The company should also comply with laws and regulations made by
the Australian Trade and Investment Commission, Government of
Australia

Population

Education and income standards

Relevant laws
 The company has to comply with the SafeWork Act while employing
human resources in the country.
 The company should comply with Environment Protection and
Biodiversity Conservation Act 1999

Typical business structure and
operations
 The business structure of Atlantic Group would be restructured as per
the market conditions in Australia.
 Dedicated subsidiary management board which would cater to the
Australian market.

Cultural differences between Croatia
and Australia

Reasons for expansion into Australia
 Access to the vast resources of the market
 Get listed on the ASX, which would allow it to acquire capital from the
stock market of the country
 Access to the rich supply chains of raw materials like dairy products of
the country
 Get access to the customer base of the country

Benefits to profit making capabilities of
Atlantic Grup
 Atlantic Group would be able to generate high profit

Strategic value to be gained
 Generate high profits
 Opportunity to expand into neighbouring markets like New Zealand

Mechanism or processes to
safeguard sustainable development
goals
 The company should comply with the environmental laws
 Ensure that its operations do not hamper the environment of Australia

Methods to honour SDGs with relevance
to laws in Australia
 Complying with the Environment Protection and Biodiversity
Conservation Act 1999
 Involving the local communities like Aborigines in its operations like
providing them employment opportunities

Financial costs, budget and potential
financial benefits
 The costs would include preliminary costs like gaining registration with
the ASIC and ASX.
 The company could expect benefits like high profits and foreign
expansion opportunities by entering the market of Australia.

HR issues to be considered while
expanding
 Compliance with the SafeWork Act and ensure safety of employees

Expectations of directors from
potential shareholders
 The shareholders are expected to invest huge amount of money into
the company.
 They are also expected to support the operations of the company by
providing ideas which would facilitate decision making

References
 Atlantic.hr. (2019). Retrieved 7 October 2019, from https://www.atlantic.hr
/en/our-products/pharma-and-personal-care/
 Asic.gov.au. (2019). Retrieved 7 October 2019, from https://asic.gov.au
/for-business/registering-a-company/steps-to-register-a-company/foreign-companies/
 Austrade.gov.au. (2019). Retrieved 7 October 2019, from https://www.austrade.gov.au
/international/invest/guide-to-investing/setting-up-a-business
 Safeworkaustralia.gov.au. (2019). Retrieved 7 October 2019, from https://
www.safeworkaustralia.gov.au/
 Environment.gov.au. (2019). Retrieved 7 October 2019, from https://
www.environment.gov.au/resource/local-government-and-australian-environment-law
 Hofstede-insights.com. (2019). Retrieved 7 October 2019, from https://www.hofstede-
insights.com/country-comparison/australia,croatia/

Thank You