Marketing Strategies for Desklib

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NAME OF THE UNIVERSITY
marketing

Contents
TASK 1........................................................................................................................................2
ANS 1. IPHONE Trading mobile phone in Saudi Arabia market...............................................2
IPhone’s Market Segmentation Approach...............................................................................2
Ans2. Gulf Motor Company’s Porsche Cayenne........................................................................2
Ans3. Sony is one the Trading companies in Saudi Arabian......................................................3
Ans4. The main issue face by industrial marketing managers is as follow:-...............................3
Ans5. Gulf Motors Company’s Competitive advantages and strategies.....................................3
TASK -2.......................................................................................................................................4
Ans1. SWOT Analysis of IKEA..................................................................................................4
Ans2. Difference between Internal and External Factors............................................................4
Ans3.IKEA managed to minimize its threat................................................................................5
Ans4.IKEA use SWOT analysis to grow its business.................................................................5
Ans5. SWOT analysis of Saudi Arabian Airlines........................................................................6
Referencing..................................................................................................................................7

TASK 1
ANS 1. IPHONE Trading mobile phone in Saudi Arabia market.
IPhone’s Market Segmentation Approach.
First Approach: High loyalty .Customer in Saudi Arabia has a high loyalty towards the IPhone.
They are not only the fan of iPhone but also the other products which company serve like
iPod ,Mac because of the advance feature that iPhone has customers wouldn’t mind to pay high
price that’s why iPhone has a high price than its competitors
Second Approach: Technical oriented. In Saudi Arabia customers are attracted towards unique
feature and design which iPhone gives to its customers.
Third Approach: Social Acceptances IPhone is a status symbol product. In Saudi Arabia iPhone
is socially accepted by the customer’s and due to its high security of IOS it is easily accepted by
the customer in Saudi Arabia.
Marketing Mix of IPhone product in a market
Product: IPhone serve a wide range of products each year IPhone comes up with a new product
it has a unique feature, design or operating system which easily attract the attention of its
customers.
Price: Because of its uniqueness in quality, design, status and by investing a lot in r&d iPhone
charge a higher cost of its product than competitors.
Place: Saudi Arabia has a iPhone store in which all the staff are highly knowledgeable and well
trained moreover iPhone has large distributors channel like amazon , flipkart and the official
website of iPhone .
Promotion: just like its uniqueness iPhone use unique promotion strategy .it show only the
unique feature what they have created. IPhone use offline and online marketing
strategies .Offline strategies are on television and hoarding and online strategies are on social
media (YouTube etc.).
Ans2. Gulf Motor Company’s Porsche Cayenne.
Three level of Porsche Cayenne.
Core Product: The core of Porsche Cayenne is having an advance safety features and its
ambient lighting in soft doors and LED reading lights for the passengers makes it more advances.
Actual Product: In this model has five seats and ample cargo space, 12.3inch touchscreen
display for navigation and dual zone climate control.

Augmented Product: The Porsche Centre provide after sale service timely so that they can
retained its value. Moreover augmented product plays an important role to increase the sale and
to retain the customers and majorly to provide Customer satisfaction.
Ans3. Sony is one the Trading companies in Saudi Arabian.
Sony had used a premium pricing strategy so that it creates a perception in the mind of people
that they are using a high quality product. This strategy also creates barriers for the entry of new
business. Sony play station has advance features like blue ray disc player and social gaming
service, high definition resolution which makes it different from Nintendo and Xbox 360.
Yes, ethical issues are involved in setting the price of the Sony PlayStation 3 because Sony is
charging higher price because they want to capture the market by introducing first time motion
sensation technology, blue ray disc player and high definition resolution and also providing upto
500 GB hard drive and follow the same pricing across the world.
Ans4. The main issue face by industrial marketing managers is as follow:-
Generating qualified lead for sales, increased competition, new market trends, identifying the
right technologies for needs, slow down the economy, threat from used car industry, expensive
import, government regulations, and new challenge from customers.
All the above issues are important for the gulf motors company and marketing managers should
eliminate all these challenges they face if these cannot be eliminated then company would not be
able to achieve its goal.
The 4 p’s of marketing.
If Place of the gulf motors is in Saudi Arabia then company should make its product which is
suitable as per the climate of middle east countries, high security vehicle, and robust air
conditioner system and middle price should be set according to the manufacturing and
promotional cost and for the promotion gulf motor should use the offline and online promotion
strategies like social media, television and hoardings.
Ans5. Gulf Motors Company’s Competitive advantages and strategies.
The Gulf Motors is one of the automakers in the world and GMC providing safety, security and
well maintain quality cars passes from the owner directly to the customers in excellent quality.
Strategies: The main strategies of Gulf Motors Company is to provide excellent quality of cars to
their customers from the luxury to the daily need of cars after purchasing direct from the
owner .And another is that they provide auto finance facilities to their clients at an attractive
interest rate so that client do not feel any hassle while making the transaction and this impact
ensure customers loyalty because they like to do business who trust them.

TASK -2
Ans1. SWOT Analysis of IKEA.
SWOT stands for (Strength, Weakness, Opportunity, and Threat). SWOT analysis is a strategic
tool which is used by the organization to evaluate its strength, weakness, opportunity and threats
they deal with. SWOT analysis gives a brief knowledge about the Internal and External factors
which affect the work of the organization.
Internal factors are those factors which can be wholly managed or controlled by the organization.
Strength and weakness are the internal factors Whereas External factors are those in which
organization has no fully control over it and opportunity and threat are the external factors.
Ans2. Difference between Internal and External Factors.
Internal factors are those factors which affect the business internals and controlled by the
organization thoroughly. While External factors may affect the business but should not be
controlled by organization .Internal factors can be alter or modify by the top management of the
organization. External factors are those which cannot be alter or modify by the top management
of the organization
Internal factors are:-
Ethical Value system
Technologies
Human resource
Strategies and policies
External factors are of two type Micro factor and Macro factor:-
Micro factors are those factor which has a direct impact on the companies policies , strategiesand
the performance and it is closely related to the organization .Macro factors are all those factors
which cannot be controlled by the organization and they can directly impact the policies ,
strategies , performance and the decision making process of the organization
Micro factors are the: - Customers, Competitors, Suppliers and Employees.
Macro factors are the: - Political, Economic, Legal, Social and Ecological.
Ans3.IKEA managed to minimize its threat.
IKEA has no control over the threats of its business but they have minimize it to some
extent .IKEA are very well aware about their various threat which they face by coming up with
the new ideas IKEA has managed well to minimize their threats IKEA use a particular forces to
defend against threats in the market.

The threats which IKEA has faced are as follows -
Market Force -The number of competitors has increased who are providing the furniture at a low
cost.
Social Factor -The number of customers is quite low who are entering for the first time into a
housing market.
Economic Factor -The recession in the market restrain the consumer to spend and disposable
income reduces.
The threat which IKEA has minimized is as follows -
Social Force: IKEA is providing online tips and ideas to the consumers on their website for the
sustainable life and the customer can focus more on the improvement of the home when there is
slow housing market. This will help the customers to save money. IKEA has a trained staff who
take the responsibility to provide balance to the customer by improving their house by own.
Market Force: IKEA has better technologies and trained or specialized employee though IKEA
has large economies of scale which help business to enjoy competitive edge which results cost
saving and lower prices. This restrains small companies to enter into market
Economic Force: when there will be inflation in the market IKEA keep the price lower as
possible .One of the financial strategies of IKEA to target its customers by providing lower
price .IKEA also provide Premium quality products and design to those who have higher budgets
.with the communication IKEA want their recognition them in the market as providing lower
price of the products.
Ans4.IKEA use SWOT analysis to grow its business.
To achieve its objective IKEA use SWOT analysis. This is one of the vital strategies which help
the business to look the Strengths, Weaknesses, Opportunities and Threats of their business.
STRENTHS: It is a global brand which provides same quality in the whole world and IKEA is a
cost conscious brand its main focus is to provide products at a lower cost which grab the
attention of consumers and also it has a wide range of well-crafted products and designs.
Opportunities: The more demand for lower price products. Ikea products can be purchased
through their websites. They sell their products at low cost that increases the demand for the Ikea
products.
Weaknesses: Due to the large size and scale of the IKEA business it’s hard to have a control all
over the business, More demand for the low cost products so it is difficult to have balance in
producing good quality products a low cost and Due to its large scale it is difficult to have a good
communication with the consumers and the stakeholders.

Threats: Increasing number of competition in the market who is providing the furniture at a low
cost for example walmart. High income group are less interested in buying the low quality
products at a low cost.
Ans5. SWOT analysis of Saudi Arabian Airlines.
Saudi Arabian Airlines
In 1945 Saudi Airlines with its one twin-engine Douglas DC-3 Dakota aircraft was established in
Jeddah. The first trip of Saudi airlines was to Damascus in Syria. After 1945 Saudi added more
designations within Saudi Arabia and extended its feet also. Moreover Saudi further added 14
more aircraft to its feet due to this it caused stupendous increase in the number of
passengers .Today Saudi airlines is premier service airline in the region. Saudi airlines are
providing service for more than 70 years and become the largest airlines in the world.
SWOT Analysis of Saudi Arabian Airlines.
Strength: It is the largest airlines in the world and thus it provides excellent satisfaction and
service to its customer. It has most updated fleet and efficient adequate in repair and
maintenance.
Weakness: Saudi Arabian Airlines is operating its business across the international and domestic
market and also competing with the many small and large airlines so it confuses its brand in the
market .More entry of low cost carriers (LCC’s).
Opportunity: Now a days Tourism industry is increase demand for the aircraft service which help
the customer to get the best service moreover customers want best quality service rather than
cost.
Threat: Saudi Arabian Railways Organization has increased their speed and services in long or
short routes at a lower cost which keeps the passenger away from air service because air services
are expensive than the Saudi Arabian Railways Organization and the price war between the
competitors in the market.
Referencing
Clear trip [N.D.].About Saudi Arabian Airlines[online].Available 15th April
2019https://www.cleartrip.sa/flight-booking/saudi-arabian-air-airlines.html
Right now at IKEA [N.D.].IKEA.com [online].Available 15th April
2019https://www.ikea.com/ms/en_AE/this-is-ikea/index.html

Saudi Arabian Airlines [N.D.].Altayyaronline.com [Online].Available 15th April
2019https://www.altayyaronline.com/airlines/en/Saudi%20Arabian%20Airlines/SV-airline.html
8 of the top marketing Challenges Marketers will face this year [N.D.].Hubspot.com
[online].Available 15th April 2019 https://blog.hubspot.com/blog/tabid/6307/bid/33820/5-major-
challenges-marketers-face-and-how-to-solve-them.aspx
Nintendo vs. Sony [N.D.].ig.com [Online].Available 15th April
2019https://www.ig.com/au/news-and-trade-ideas/shares-news/nintendo-vs-sony--whos-
winning-the-console-war-in-handheld-gamin-42063-180208
Top Priorities and Challenges for Industrial Marketers.globalspec.com [online].Available 22
January 2016https://marketingmaven.globalspec.com/2016/01/22/priorities-challenges-
industrial/
Gulf Motors Company.alquraishi.com [Online].Available 15th April
2019http://www.alquraishi.com/gmc/
Which one’s right for you.apple.com [online].Available 15th April
2019https://www.apple.com/sa/iphone/
As retailers abandon the high street, why is IKEA moving in?.economist.com [online].Available
15th April 2019https://www.economist.com/business/2019/01/26/as-retailers-abandon-the-high-
street-why-is-ikea-moving-in
Budget Saudi-Loyalty Program.bydgetsaudi.com [online].Available
2018https://www.budgetsaudi.com/en/services/budget-saudi-loyalty-program