McDonald's Marketing Strategy Analysis

NAME - RAGHU SHARMA
ID - 20170042
Project Title
The title of the project is to identify aspects of “McDonald’s comprehensive analysis of
Marketing and Strategy: Marketing strategy and Plan.”
Project Background & Outcome Planned
Project title describes certain objectives as well as aims pertaining to studies conducted
for providing a synopsis entirely dedicated in describing marketing of an organization, which is
McDonalds on a global market landscape. The paper aims to represent:

• A detailed synopsis on the influencing factors that represent the synergies within the
industry in order to display optimum potential as well as competitors in the market in
relation to McDonalds.
• This paper will describe the influencing factors as well.
• Position of McDonalds in relation to other competitors in the market.
• Marketing plans and strategies adopted by the organization in association with
strategizing marketing approach.
• This proposal will be created on the basis of evaluating plans and strategies adopted by
McDonalds in order to gain competitive advantage, which will function as a positive
market outcome in contributing towards growth related to business approach globally.
Project Plan
This is done in accordance with certain considerable factors related to the works provided
in the assignment in order to ensure the study related to the assignment. This is created in an
ordered, timely approach to ensure better quality. Strategy developed for this process displays
different phases, which are- a company’s background information, evaluation of varying factors,
review of literature along with concrete data collection procedures. This includes evaluating and
assessing marketing strategies, creating a business draft report and finally creating a complete
report to submit based on the evaluation. The implications of this synopsis in the working
structure are created with giving approach based outcome in the upcoming sections of this report.
Company Background Review & Analysis
The first analysis comprises of a detailed review related to company background,
working policies, prior data collection and analysis related to result oriented outcome for the

business, which has provided this extensive growth to the company in the subsequent years.
Strategies created based on leadership skills, functioning policies of the business are evaluated
after extraction of data in a complete orderly fashion. Same processes are applied in creation of
documents, which exposes the policies related to company work structure, applied to both
mission and vision of the organization, prior performance and value generated by the policies for
the organization.
Similar processes and marketing strategies are applied to create the base for the business
that will help in improving business performance in an orderly and organized manner. Data
collection methods in this paper will provide an idea to understand the given assessment in
creation of the final proposal for the business.

Literature Review
This operation is related to understand basic literary learnings of the concepts and
theories, which are related to marketing strategies, comprehensive competitive analysis and
industry level understanding of the entire process. Related tools, certain approaches and business
models are also identified. The given literature review for this paper will be presented for
analyzing and reviewing in order to extract related data, which is used for starting the analysis
for the given task.
Significantly, the values and outcomes generated from reviewing the literature will be a
contributing factor to form strong theories and concepts, related to the domain of study.
Data Collection
Completion of the literature review, provides with the next process, which is the data
collection done for collection and extraction of data from various secondary sources of data
collection. This given process for the particular paper is concentrated on collecting related data
and information that will provide statistical information and knowledge pertaining to the working
function of these industries and business processes in general. Competitors for McDonalds
present in the market also provides position of the business within the industry as well as in the
market. This will help to identify structural and organizational changes in the business policies
related to generation of marketing policies and subsequent marketing plans.
Sources of data related to this process is taken from published reports, peer-reviewed
journals, and financial as well as statistical data of the organization. Information pertaining to
these sources are directly focused on the company policies, related to the domain of study for
this particular organization.

Analysis & Evaluation
This paper represents important activities, which are required to be followed in applying
the theory and knowledge derived from analysis of data collected from secondary data collection
methods for understanding review of the given literature. Data presented indicates the logical and
structural factors responsible for creation of influence for the business in the industry. Listing of
subsequent competitors for McDonalds are also provided in order to understand position of the
particular business within the industry to extract information on marketing strategies adopted by
competitors.
Depending upon the extracted data and assessing criteria, for the business study is
completely relevant for the challenges and concerns taken up for evaluation. This paper will help
in analyzing and collecting data to assess challenges prevalent within the industry. This will also
review the concerns raised from data collected to create the application methods and reviewing
strategies to generate the proposal.
Summarization of the content is depicted for creating the primary objectives for assessing
the tasks in order to create and develop possible marketing strategies and plans devised which
will work as a contributing factor in accomplishing an effective marketing strategies that will
provide an advantage contributing to growth of the business.
Report Drafting
After completing the data collection method and its analysis, the report is then structured
on the basis of the requirements of the assessment. The data that is extracted and its relevant
findings from the data collection process based on the final proposal is presented in a systematic
manner in association with the following structure of the following headings:
Section 1: presenting the executive summary of the report

Section 2: Reflecting on the background of the company of McDonald’s
Section 3: Reflecting on the problems or issues or the focus of the research that is assessed.
Section 4: Consisting of the detailed overview and comprehensive view based on the challenges
that are identified through the application of key information based on the literature review and
the collection of secondary data.
Section 5: Consisting of recommendations on the solutions in relation to marketing strategy and
planning contributing towards the effective advantage over competitive growth in the business
market.
Section 6: Consisting of journals reflecting their ideas regarding the plan based on future
applications.
Finalization & Submission
After completing the assessment report, a similar type of assessment is subjected so as to
review and proofread the final submission.
Project Plan – Schedule
The detail of the assessment project plan is represented as follows:
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Team Setup &
Topic
Identification
Drafting Project
Plan
Presenting the
Plan
Identification of
Literature
Review of
Literature
Secondary Data