Business Marketing Strategies (pdf)

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Business Marketing Strategies
A business marketing strategy is an overall plan implemented in the business with a main
aim of researching for people and then turning them into customers. There are many types of
marketing strategies. The most efficient ones include direct marketing, digital marketing,
inbound marketing, diversity marketing, and relationship marketing. Marketing strategies are
very important in any organization or company. They help in streamlining the product
development (Srivastava et al. 2013). This is achieved through considering the optimal target
customers, what the competitors are doing and what trend they have adopted. Marketing
strategies also help in determining the correct price of the product. Through research it is easy to
evaluate the perception of the customers about the product and their willingness to buy the
product hence determines the right price (Srivastava et al. 2013).
Social media is one of the current platforms which can make a significant growth to any
company. By the year 2017, there were more than 220 million active social media users
(Vodanovich et al. 2017). Over those active users, 60% claimed that they were active on social
media to market their products (Vodanovich et al. 2017). Facebook is the most widely used
social media platform for marketing. 53% of the marketers said that they were using Facebook to

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market their products with 27% who only used Twitter for marketing (Vodanovich et al. 2017).
20% said that they used both Twitter and Facebook for marketing. Majority of the marketers said
they adopted the social media marketing since it is easy and cheap. They also claimed that it is
easy to analyze social media sites and know the best clients to target. Despite the marketing 40%
of the participants also said they use the social media for a news update and to analyze their
competitors’ strategies.
The social media marketers use the platforms to achieve specific goals. Some use them to
generate traffic for their websites. Out of the interviewed marketers, 58% said that they use
social media to generate traffic to their websites (Vodanovich et al. 2017). 34% said that they use
the social media platforms to share videos of their products and services which in turn attract
many customers (Vodanovich et al. 2017). The reset said that they use the platforms for general
advertising.
Many of the marketers who use social media said that there was a significant increase in
sales in the year 2017. 67% of the interviewed marketers said that they had more than 50%
increase in sales in the year 2017 as compared to 2016 (Vodanovich et al. 2017). The reaming
percentage claimed that there was an increase in the sales though not significant.
Since these marketing strategies are becoming popular and best to use, there is a need to
research the challenges which face the marketing strategies and how different companies design
and implement those strategies. Also, the advantages of using those strategies and especially the
digital strategies are important to be understood. This research will focus on that specific area.

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Objectives of the study
The main objective of this research is to evaluate the advantages of digital marketing
strategies. The following are the other objectives of the study.
1. To determine the main challenges of digital marketing strategies
2. To evaluate if digital marketing strategies are important in generating more sales
3. To determine why there is a proliferation in social media marketing
4. To evaluate the most used digital marketing method by many companies
Research questions
Primary question
What are the advantages of digital marketing strategies?
Secondary questions
1. Are digital marketing strategies important in generating more sales?
2. What are the main challenges facing digital marketing strategies?
3. Why is there a proliferation in social media marketing?
4. Which is the most adopted digital marketing strategy by many companies?

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The Scope of the study
Many companies have gone digital in the recent years. Doing business online is more
efficient and cheap. This study will not be limited to any geographical area since it will be done
online. This will be achieved by use of a survey for data collection. All participants will be
allowed to take part despite the geographical location but under specified rules which will be
explained in the methodology section. The researcher will design questionnaires and upload
them online as a survey but targeting companies and other business people globally. This will
ensure that the researcher gets different opinions from different parts of the world which will be
used for decision making. The collected data will be downloaded and a sample size selected
using the set rules.