Marketing Plan for Nando's

MARKETING PLAN
FOR NANDO’S

BACKGROUND INFORMATION
• Nando's is a South African restaurant chain, which is specialised in
preparing Portuguese food such as peri-peri style chicken dishes. It
was founded in year 1989 in Johannesburg by Mozambique-born
Fernando Duarte and south African Born Robert Brozin. Nando's
operated over 1000 outlets in 35 different countries. In year 2010 it
was the world's top 30 hottest marketing brand alongside.

MISSION STATEMENT
• Nando's aim is to deliver the
best experience to the clients.
They aim to take their
customers on a voyage
through their food. They
provide a traditional
hospitality and support clients
with warmth and fun.