Business Plan for Nanomedicine: Providing Specialised Treatment for Covid-19

This business plan outlines the strategy of Nanomedicine, which provides specialised treatment for Covid-19. It includes industry analysis, operations and management team, marketing strategy, and financials.

BUSINESS PLAN TEMPLATE: THIS TEMPLATE MUST BE USED FOR THE ASSESSMENT. YOU MAY INCLUDE PICTURES TO
IMPROVE THE PROFESSIONALISM OF YOUR WORK
BUSINESS DESCRIPTION / MARKET OPPORTUNITY
 Business idea : After global pandemic, there is a rise in the demand of medicines. The idea is to provide
medicines at the door step which reduces the stress of the customers. The enterprise is also focusing on
important steps such as differentiated packaging and labelling which makes its unique from other products which
exist in the market. The medicine is providing specialised treatment of the covid 19 which helps in boosting the
level of immunity in the human body.
 Mission/ vision : The mission is to change the lives of people by providing them the treatment which helps in
improving the immunity and promise of satisfying the various stakeholders.
 Objective : Its main objective is to set high standards in terms of promotion of product, assurance of quality and
maintaining proper safety standards.
 Product services : The company is providing the medicines which improves the level of immunity and cures from
the problem of pandemic. The product provided by the nanomedicine is specialise in reducing the adverse effects
of the disease (Atang, 2018).
 USP/ Innovative element : USP refers to the unique selling proposition which means that nanomedicine is
providing medicines which are superior quality and helps in gaining the competitive advantage.
 Ownership : This business is following a partnership status. It is owned and controlled by many partners and
profit and losses is divided among partners. The partnership helps in distr

INDUSTRY ANALYSIS
Threat of new entry
The new entrants in the industry is the level of risk, a new rivalries creates for the existing players in the market. This situation
can impact the level of profits of current companies. The companies also has to face the higher cost which raises the barriers of
the entry. The threat is increased when the enterprise started to sell the same product and service. The nanomedicine is facing
the high degree of competition because after the period of pandemic, every enterprise is deciding to start their occupation in
pharmaceutical companies. The ways in which the new entrants started their business are taking the existing business of
nanomedicine and other competitors can increase the demand for products and services which creates the level of risk (Che
Kamalruzaman and et.al., 2021).
Threat of substitutes

This threat of substitutes include the goods or services, that company can use in place of the existing product. There are various
companies which produces goods which are having no close substitutes and enjoy the monopoly in the market. The power of
fluctuating the prices are more when there are no close substitutes. In context of nanomedicine, it manufactures the drug which
is not easily available and it provides the medicines on online and offline basis which makes it unique from other competitors
(Dhraief, 2018).
Bargaining power of customers
The process of bargaining implies the deal at which customers are able to pay the prices to the different distributors. The
customers bargaining power is high in case of nano medicals.
Bargaining power of suppliers
The suppliers can provides its raw material and other chemicals to the different retailers at different prices. In case of
pharmaceutical industry, the bargaining power of the suppliers are very low. There are very few suppliers in the market.
Competitive Rivalry: who are your main competitors and how can you differentiate yourself from them
Name of
competitor
Differentiation

Aesica
Pharmaceutical
The differentiation policy adopted by the nano medicals is that it provides its services to the
doorstep which makes it unique from other competitors.
Astrazeneca
pharmaceutical
The operational management of the Astrazeneca is not conducted properly and nanomedicals is
able to operate its routine functions smoothly and effectively.
Glaxomsmithkliene There is lack of marketing strategies which are adopted by the glaxosmithkliene. The
nanomedicals are able to conduct its marketing strategies properly which helps in gaining the
large market share (Janíček, 2018).
You may add more names if you wish
OPERATIONS AND MANAGEMENT TEAM
OPERATIONS

What is your business process like? E.g., if it is a bakery – what are all the processes involved? Where will you get your supplies
from? What supplies and equipment will you need? How will you transport them to your production site? Where will you make the
cakes and scones? How will you get them to your customers? Will anyone else be involved in this process? Etc Business process : It is the series of steps which are undertaken by group of persons to achieve a specific target. The
business process involved in the manufacturing of drugs can be described as given below :
1. Defining the goals : The first step is to define the goals of the enterprise. In context of nanomedicine, it involves the well being
of large number of people and product those goods which does not put any negative effect on the health of the patients.
2. planning and mapping the process : The steps involved in developing a drug is blending of drug, it involves the mixing of
different chemicals to develop a medicine. The drug coating helps in the mixing water and solvent based formulations.
3. Set actions and assign shareholders : There are various tasks involved in the process of forming the drugs. The tasks should
be assigned to different members.
4. Test the process : The process involved in drug formation should be tested before commercialising it in the market. In
laboratory, the sample of the medicine should be tested.
5. Monitor the results : The results of the testing should be communicated to all the stakeholders and helps in providing accurate
feedback (Kolhoff, 2020).
 Sources of supplies : The sources of supplies include the process from where and how the product is procured. The
nanomedicine is taking its supply of raw material from the suppliers from which the chain of supply is very low and raw
material can be taken easily and in less time. If the enterprise is able to procure raw material then the process of forming
drug can be easier and simple.
 Supplies and equipment required for business process : The various tools required in manufacturing the medicine for covid
19 is capsule filing equipment, pharmaceutical ampoule filing machine, pharmaceutical tube filing machine. The other tools
required for manufacturing the drugs can be described as given below :
a.) Blowers : The blowers are used to combine the liquids and chemicals reactions. It also helps in increasing the heat or cooling
transfers.
b.) Capsule equipment : There are various container which are available to fill, polish and sort the capsules.
c.) Chillers : It is required for lowering the temperature of the chemicals.
d.) Tablet press : it is required for producing the tablets.
 Transportation process to the production site :
The process of transportation helps in moving the raw materials from one place to another.

How would you generate revenue for your business? E.g., How would you prevent loss of revenue?
There are various ways of generating the revenue for the business. The different ways to generate the revenue can be described
as given below :
 Expanding market reach : When an organisation is required to improve the turnover, it can increase the areas of its
market. When enterprise increases the services and add more value to the brand. It will help in gaining the huge market
share. It helps in improving the customer base as well (Aziz, 2019).
 Reviewing pricing strategy : One of the most important factor is the pricing strategy. When an enterprise is able to set the
pricing strategy which results in improved revenue of the enterprise. There are different types of pricing such as value
based pricing, demand based pricing, skimming pricing and penetration pricing. The enterprise must reframe its pricing
strategies which helps in gaining the good market share.
 Develop relations : The organisation is required to develop good relations with its customers. The organisation must use
various communication tactics which helps in improving the personal contact with the customers.
 Discount and offers : There are various loyal customers who purchases frequently and reward with various incentives,
discounts and additional offers etc.
MANAGEMENT TEAM
Name Skills What do they bring to the firm
John ally Operational expertise. It carry traits such as operating the

business practices which helps in
maximising the efficiency to the firm.
Keith David Financial expertise It helps in conducting the tasks of the
finance. It easily acquire the funds at low
rate and helps in maintaining the level of
liquidity in the enterprise.
Macheil kristin Marketing specialist It looks all the tasks and activities related
to marketing.
James krostein Human resource manager IT helps in hiring the new candidates
required in the enterprise.
You may add more names if you wish
MARKETING: The Four P’s must be used to describe your marketing strategy
Product: Brief description of your product
Product refers to the good or service which the sellers offer to the customers.
The product offered by the nanomedicine is drug which specialise in treating the disease of the Covid19 and helps in boosting the level of
immunity. The most important service provided by the nanomedicals is that it provides services at doorstep which reduces the efforts of
the enterprise.
Price: How much would you charge for your product and what is the basis for the price chosen?
Price is the quantitative figure which is charged by the buyers to its sellers. There are different pricing strategies. The strategy of pricing
adopted by the nano medical are price penetration. This form of pricing helps in offering the products or services lower than its
competitors. It helps to win the monopoly In the market.

Promotional Mix: What techniques would be used in promoting your product?
Every organisation has to adopt various tools such as advertising, sales promotion, public relations, social media and e-commerce which
helps in promoting the product to its buyers. The strategy adopted by the enterprise is personal selling. The Nanomedicine is also using
the concept of digitalisation which helps in increasing the sales of the organisation (MARANI, 2021).
Place (Distribution strategy): How would your product be distributed?
The place determines the where the product should be sold and how to deliver the product to the various market. The place decided by
the nanomedicine is a centralised location which is easily approachable by the consumers. The outlet is near the hospital which improves
the reach of the customers.
FINANCIALS
Sources of funds: where would you be getting funds from?
There are various sources of funds such as : Short term, medium term and long term.
Short term funds : There are various short term funds such as trade credit, commercial bank loans and commercial paper.

Medium term loans : These loans are repayed between two and five years.
Long term loans : It is extended for a period more than three years.
 Debt financing : This form of financing helps in improving the overall value of the firm. It is the cheaper form of financing.
 Equity : It signifies the value which the company return to the shareholders . It can be computed by deducting the liabilities from the
assets.
The form of financing used by the enterprise is debt and long term loans. The reason for using this form of financing is that it will help in
reducing the blockage of the funds and maintaining exact amount of liquidity (Mercado Santana, 2018).
Use of funds
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Revenue (from
your operations
and marketing
section)
4500000 4800000 5600000 8900000 9500000 5500000
Fixed Costs
(List out your
fixed costs)
1800000 1800000 1800000 1800000 1800000 1800000

Variable Costs
(List out your
variable costs)
(30% of sales )
1350000 144000 168000 267000 2850000 1650000
Profit 1350000 2856000 3632000 6833000 4850000 2050000
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