Business Plan for Nanomedicine: Providing Specialised Treatment for Covid-19

BUSINESS PLAN TEMPLATE: THIS TEMPLATE MUST BE USED FOR THE ASSESSMENT. YOU MAY INCLUDE PICTURES TO
IMPROVE THE PROFESSIONALISM OF YOUR WORK
BUSINESS DESCRIPTION / MARKET OPPORTUNITY
 Business idea : After global pandemic, there is a rise in the demand of medicines. The idea is to provide
medicines at the door step which reduces the stress of the customers. The enterprise is also focusing on
important steps such as differentiated packaging and labelling which makes its unique from other products which
exist in the market. The medicine is providing specialised treatment of the covid 19 which helps in boosting the
level of immunity in the human body.
 Mission/ vision : The mission is to change the lives of people by providing them the treatment which helps in
improving the immunity and promise of satisfying the various stakeholders.
 Objective : Its main objective is to set high standards in terms of promotion of product, assurance of quality and
maintaining proper safety standards.
 Product services : The company is providing the medicines which improves the level of immunity and cures from
the problem of pandemic. The product provided by the nanomedicine is specialise in reducing the adverse effects
of the disease (Atang, 2018).
 USP/ Innovative element : USP refers to the unique selling proposition which means that nanomedicine is
providing medicines which are superior quality and helps in gaining the competitive advantage.
 Ownership : This business is following a partnership status. It is owned and controlled by many partners and
profit and losses is divided among partners. The partnership helps in distr

INDUSTRY ANALYSIS
Threat of new entry
The new entrants in the industry is the level of risk, a new rivalries creates for the existing players in the market. This situation
can impact the level of profits of current companies. The companies also has to face the higher cost which raises the barriers of
the entry. The threat is increased when the enterprise started to sell the same product and service. The nanomedicine is facing
the high degree of competition because after the period of pandemic, every enterprise is deciding to start their occupation in
pharmaceutical companies. The ways in which the new entrants started their business are taking the existing business of
nanomedicine and other competitors can increase the demand for products and services which creates the level of risk (Che
Kamalruzaman and et.al., 2021).
Threat of substitutes

This threat of substitutes include the goods or services, that company can use in place of the existing product. There are various
companies which produces goods which are having no close substitutes and enjoy the monopoly in the market. The power of
fluctuating the prices are more when there are no close substitutes. In context of nanomedicine, it manufactures the drug which
is not easily available and it provides the medicines on online and offline basis which makes it unique from other competitors
(Dhraief, 2018).
Bargaining power of customers
The process of bargaining implies the deal at which customers are able to pay the prices to the different distributors. The
customers bargaining power is high in case of nano medicals.
Bargaining power of suppliers
The suppliers can provides its raw material and other chemicals to the different retailers at different prices. In case of
pharmaceutical industry, the bargaining power of the suppliers are very low. There are very few suppliers in the market.
Competitive Rivalry: who are your main competitors and how can you differentiate yourself from them
Name of
competitor
Differentiation

Aesica
Pharmaceutical
The differentiation policy adopted by the nano medicals is that it provides its services to the
doorstep which makes it unique from other competitors.
Astrazeneca
pharmaceutical
The operational management of the Astrazeneca is not conducted properly and nanomedicals is
able to operate its routine functions smoothly and effectively.
Glaxomsmithkliene There is lack of marketing strategies which are adopted by the glaxosmithkliene. The
nanomedicals are able to conduct its marketing strategies properly which helps in gaining the
large market share (Janíček, 2018).
You may add more names if you wish
OPERATIONS AND MANAGEMENT TEAM
OPERATIONS