National Economics University Assignment 2022

NATIONAL ECONOMICS UNIVERSITY
INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)
ASSIGNMENT BRIEF
Unit Code, Number and
Title L/618/5036 - Unit 4: Leadership and Management
Semester and Academic
Year Semester 2 / Academic year 2021 - 2022
Unit Assessor(s) Nguyen Van Thuy Anh / Duong Van Bay /Nguyen Ngoc Hien/
Nguyen Thu Tram
Component Number and
Title
LM A2.1: Presenting Motivational Strategy
(Assessment 1 of 2, Individual assignment)
Issue Date Tuesday, April 25th 2022
Submission Date Tuesday, May 17th 2022
Student name
NEU Student ID Pearson
ID
Learner declaration
I certify that the evidence submitted for this assignment is my own. I
have clearly referenced any sources used in the work. I understand
that false declaration is a form of malpractice.
Student name / Signature Date:
Submission format
● This is an individual assignment.
● The submission format is in the form of an E-report. Please refer the “Turnitin Submission
Rules” that was posted on Moodle.
● The file on Turnitin must be in Word format and include the first page of this cover sheet.
The first page of the cover sheet should be in the picture format in order to ensure the accepted
similarity of Turnitin.
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● The similarity allowed is up to 25% after excluding references.
● Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_LM_A2.1”)
● Ensure that authenticity declaration has been signed electronically.
● Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarising, or using direct quotes. A Referral Grade is given when Plagiarism
is identified in your work. There are no exceptions.
● Your evidence/findings must be cited using Harvard Referencing Style. Please refer to
Reference guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
● This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.
● The word limit is 2,000 words (+/- 10%).
● You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
● Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria
carefully. To pass the assignment, you must achieve ALL the Pass Criteria outlined in the
marking sheet. To achieve a Merit, you must achieve ALL the Merit criteria (and therefore the
Pass criteria). To achieve a Distinction, you must achieve ALL the Distinction criteria (and
therefore the Pass and Merit criteria).
Unit Learning Outcomes
LO3: Develop a motivational strategy to optimise organisational performance.
LO4: Apply leadership and management approaches to managing performance to ensure
continuous improvement.
Vocational Scenario
Introduction
Vietcombank - JSC Bank for Foreign Trade of Vietnam, formerly known as Bank for Foreign trade of
Vietnam, was established on 01/04/1963 from the Foreign Exchange Bureau (of the State Bank of
Vietnam).
After more than 50 years of development, Vietcombank has a total asset of 574 thousand billions
Vietnam dong. Vietcombank currently has almost 14,000 employees, more than 400 branches/
transaction offices/ representative office/ affiliates both in Vietnam and abroad, including Head Office
in Hanoi, 1 Operation Centre, 1 Training Center, 89 branches, over 350 transaction offices all over the
country, 2 subsidiaries in Vietnam, 2 subsidiaries and 1 representative office in other countries, 6 joint
ventures. In addition, Vietcombank has also developed an Autobank system with over 2100 ATMs and
more than 49,500 Points of Sale nationwide. Bank’s operations are supported by a network of more
than 1,800 correspondent banks in 155 countries and territories.
Originated as a specialized bank for foreign trade, Vietcombank nowadays has become a, providing
customers with a wide range of leading financial services in international trade; traditional services
such as capital trading, capital mobilization, credit, project financing...etc., and modern banking
segment such as forex trading and derivatives, card services, e-banking and so on.
Vietcombank has many advantages of applying advanced technology into the automatic banking
system, products development, e-banking services, based on its high technology foundation. Products
such as Internet Banking, VCB Money, SMS Banking, Phone Banking have always attracted a great
deal of customers by its convenience, promptness, safety, efficiency, creating the habit of non-cash
payments amongst the mass. Mr. Nguyen Trung Dung, the new CEO had a clear vision of
development of Vietcombank: ‘To become the powerful diversified financial conglomerate in par with
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strongest financial institution in the region in 2030’
In the Employees Induction Handbook, the CEO wrote:
‘Dear Vietcombankers!
After 50 years of establishment and development, Vietcombank generations have contributed
heartedly to a very strong brand name – the Vietcombank - in which we are proud of a differentiated
corporate culture characterized by professional attitude and humanity Vietcombank.
With vision of becoming the powerful diversified financial conglomerate in par with strongest financial
institutions in the region, Vietcombank has been proving itself as the best bank of Vietnam. We are
serving our dear customers with differentiated and qualified products and services on the basis of high
technology infrastructure. However, those offers are still not satisfied our customers unless your
working attitudes are friendly, warmly welcomed, each of us does understand deeply his/her individual
responsibilities, and we, the colleagues treat each other as “family”. By doing this, we can not only
maintain Vietcombank’s good reputation and image to our customers and partners, but also develop a
competitive advantage based on our most valuable assets – our human resources, our corporate
identity and our Vietcombank’s culture...’
Organisational structure
Vietcombank’s mission : ‘To be the best bank for the prosperity of Vietnam’
Philosophy: ‘Always placed at the partner’s position to understand, share and implement the business
in the most effective and efficient ways’
Meaning of Vietcombank’s logo:
❖ A Green and Powerful Vietcombank
❖ A Prestigious and Modern Vietcombank
❖ A Friendly and Shared Vietcombank
Core values:
● Independence – keep prestige and be professional
● Norm – respect the rules and follow the norms and ethical code
● Continuous improvement – always aim to the modern and civilized business practices
● Sustainable development – for long-term perspectives
● Humanity – respect morality, be close and share
Vietcombankers may see Mr. Dung walked the halls, talking with employees from every level in every
division. Most importantly, he listened to employees describe what they thought needed to be done.
He got lots of stories and complaints about company’s being slow to react to market changes,
stubborn resistance to new ways of thinking, and not listening to what customer want.
As a state-owned company, it was very clear that a traditional management approach was applied to
Vietcombank’s business activities. The values and beliefs are reflected in the attention to rules,
procedures and “control” in all departments. Mr. Dung thinks that the old ways of doing things were too
slow. With the support of consultancy group, he and Vietcombank’ staff made significant progress in
digitalization of banking activities and restructuring the organization.
Organisational structure
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