Native Organics: A Business Plan for Organic Beauty Products

This presentation outlines a business plan for Native Organics, a company that produces organic beauty products. It covers the motivation, process, feasibility, product offerings, opportunities, industry attractiveness, and vision of the business.

BM564 ENTERPRISE AND
ENTREPRENEURSHIP

INTRODUCTION
 Business plan is the documented plan that helps the person to know about the new idea and how to
implement such idea in the market.
 The entrepreneurs must have the new and innovative ideas that helps them to develop and create the
new business in the market.
 The current presentation will have the new business plan and this includes the organic product in the
market.
 The name of the new business is Native organics that used to produce the different organic beauty
products for people.
 The report will outline the motivation, process, feasibility, product offer by company, opportunities,
industry attractiveness and the vision of the business.

MOTIVATION OF THE BUSINESS CHOICE
 The business chosen will be engaged in making the cosmetic products for themselves by opening
the small company that is Native Organics.
 The company will be serving the beauty and cosmetic products that helps the customers to use
organic product (Möhle and et.al., 2018).
 This helps the company to sell the different types of beauty products such as creams, face washes,
compacts, etc. for women and men.
 As there is happening of COVID so the people are more interested in having the organic products
that will be safe for their skin.

PROCESS AND GENERATION OF NEW IDEA
 This business idea of opening the Native Organics was initiated by following the current and
changing trends of people in the market.
 As the growth prospects of this type of industry is somehow increasing as people are more
conscious about their beauty.
 By having the systematic process helps the company to have growth in the market
(Wojciechowska-Solis and Barska, 2021).
 This was done by using the different organic things that helps them to provide the eco-friendly
beauty products to the customers.

FEASIBILITY STUDIES CONDUCTED
 It is type of study that would help in the carrying out the assessment of the proposed plan of
project.
 Also, through this feasibility study viability of the new organic beauty products would be known
so that future success might be easily estimated.
 Budget: BUDGET AND FINANCIAL FEASIBILITY
EXPENSES AMOUNT (in GBP)
Supervision Expenses 4,000
Electricity Expenses 3500
Salaries and Wages 4,000
Administration Expenses 3,000
Marketing and Selling Expenses 5,000
Rent and Security Expenses 3,500
Raw Material Expenses 5,500
Packaging Expenses 2,000
Financial Expenses 1,500
TOTAL EXPENSES 32,000

DETAILS OF THE PRODUCT/SERVICE TO
BE OFFERED
 The current native organics company would offer variety of beauty products such as lipsticks,
body lotion, sunscreen, foundation etc. that are used by majority of women around the world and
is the basic necessity.
 Furthermore, all the products would be made with special care through using the natural
substances so that it does not harm body parts.
 Also, the products would be made in diverse range so that different needs of the customers might
be met in the most efficient manner.

POTENTIAL MARKET OPPORTUNITIES
 SWOT Analysis:
STRENGTHS WEAKNESSES
 Increasing consumer needs for consuming
organic products.
 High quality products
 Reasonably priced as compared to market
rates.
 Little advertising of the products.
 Slower distribution channels which might
not supply goods on time.
 Changes in the government legislation and
polices
OPPORTUNITIES THREATS
 Merger or acquisition with other big brands
that are operating in the target market.
 Increasing the buyers through online sales
 Fierce competition among competitors.
 Economic crisis or any other situation
might hamper the success of business
 Non availability of various raw materials at
some time

CONTD…
 STP Analysis:
Segmentation: The market for this organic cosmetic company mainly focusing on the women groups
would be people living in and around UK.
Targeting: The target audience for this market would be 18-35 age groups that would include both
working and non-working professionals that are very conscious for following the skincare routine.
Positioning: The idea of the positioning of products in the market would be through serving the best
quality and diverse range of skincare products that would be made available in the stores.

ATTRACTIVENESS OF THE INDUSTRY
 This depends on various factor that would be explained through applying the Porter’s 5 Forces
Model that is as follows:
Competition in the Industry: It is low for this industry as there are only few sellers that are selling
such kind of products in the market.
Power of Customers: This factor is very high as products need to be made according to the demand
of the customers.
Threat of New Entrants: This is quite low because most of the new entrants does not have the
required resources to start such business.

VISION FOR YOUR BUSINESS
 To become the successful market leader in organic cosmetics industry and provide quality goods
to large number of customers living around the world.

CONCLUSION
 From the above report it is concluded about the proposed idea for Native organic is having
various aspects to grow in the market.
 The above presentation has described about the motivation of new business, process
generation idea, feasibility study, etc.
 Further the current presentation has also evaluated about the opportunities that the business
in order to sell their products in the market.

REFERENCES
 Möhle, S. and et.al., 2018. Modern electrochemical aspects for the synthesis of value‐added organic
products. Angewandte Chemie International Edition. 57(21). pp.6018-6041.
 Wojciechowska-Solis, J. and Barska, A., 2021. Exploring the preferences of consumers’ organic products
in aspects of sustainable consumption: The case of the Polish consumer. Agriculture. 11(2). p.138.
 van Werven, R., Bouwmeester, O. and Cornelissen, J. P., 2019. Pitching a business idea to investors: How
new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance.
International Small Business Journal. 37(3). pp.193-214.
 Kusumawardhany, P. A. and Trisnawati, J. D., 2019, March. The effect of prior knowledge and business
idea alertness to entrepreneurial opportunity in Indonesia. In 16th International Symposium on
Management (INSYMA 2019) (pp. 17-20). Atlantis press.
 Lin, Y. and et.al., 2018. An exploratory study of consumer attitudes toward green cosmetics in the UK
market. Administrative Sciences. 8(4). p.71.
 Pop, R. A., Săplăcan, Z. and Alt, M. A., 2020. Social media goes green—The impact of social media on
green cosmetics purchase motivation and intention. Information. 11(9). p.447.