Marketing Plan for Natural Evolution Foods: Segmentation, Targeting and Positioning

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NATURAL EVOLUTION 1
Executive summary
This report is related to the company that deals in healthy and natural, edible and
beauty product. The core ingredient used by the company for all their products is green
banana, and the name of the company is Natural Evolution Foods. Rob Watkins was a
founder Natural Evolution Foods. To increase the profits of the company the best method a
company can exercise is business expansion and for the same, the company has made a
decision of expanding their business in other countries where they are not operating. This
report is developed to understand both the negative and positive impact of the internal and
external environment for expansion. The report also contains the detailed marketing plan and
promotion plan that will help the company in expansion and in building its brand image.

NATURAL EVOLUTION 2
Contents
Introduction/Background.......................................................................................................................3
Situation analysis...................................................................................................................................3
Internal analysis.................................................................................................................................3
Customer analysis..............................................................................................................................4
Industry analysis................................................................................................................................4
Competitor analysis...........................................................................................................................4
Distribution and Suppliers analysis...................................................................................................5
SWOT analysis..................................................................................................................................5
Segmentation, Targeting and Positioning..............................................................................................6
Natural Evolution Foods Market Segmentation.................................................................................6
Geographic segmentation:.............................................................................................................7
Demographic segmentation...........................................................................................................7
Behavioural Segmentation.............................................................................................................7
Psychographic segmentation..........................................................................................................8
Target Market of Natural Food Evolution.........................................................................................8
Positioning.........................................................................................................................................8
Marketing Mix Strategy.....................................................................................................................9
Product..........................................................................................................................................9
Price...............................................................................................................................................9
Place..............................................................................................................................................9

NATURAL EVOLUTION 3
Promotion......................................................................................................................................9
Marketing and Financial Objectives....................................................................................................11
Budget allocation for promotion mix...................................................................................................12
Conclusion...........................................................................................................................................13
References...........................................................................................................................................14