1.0 Nature of Business
Toys Play as an important role in the cognitive, physical, Social and Emotional upbringing of children.
However, most of the toys available in the market made of PVC (Polyvinyl chloride - a polymer of Vinyl
Chloride or other harmful materials, which could affect the health of kids. Thereby, our start-up company,
Natural Toy INC. decide to make toys with natural raw stuff, which will be environment friendly and help in
children's growth rather than plastic or other harmful material. Toys will be less toxic, utilize less energy and
will have minimum environment effects in comparison to ready made PVC toy, which not only safeguard the
future of children but are also environmentally feasible. (Rangaswamy, J., Kumar, T. and Bhalla, K., 2018).
Natural Toy INC. will be manufacturer as well as seller in the toy market. Company will provide toy sand toys
made of bio-based plastic and softwood toys which extract from Wrightia tinctoria (plant found in India).
(Scherer, C., Emberger-Klein, A. and Menrad, K., 2017). Toys of my company will be made with paste of dry
leaves and waste of plants, so parents could be less conscious as toy mad with natural product. Additionally,
toys form our company will be like Kitchen set, set of house cleaning (with step of house clearing), so children
can learn and play both. Product will be cost effective and keep in mind of customer satisfaction. Initially size
will be on small scale, so that we can provide maximum satisfied output to the customer with reasonable profit.
The vision is to be a pioneer in promoting and supporting the use of goods that value and care for the
environment and to raise public consciousness of the importance of health and protection for children and the
earth.
1.1 Business Offering
The overall vision an objective of my business is to improve the quality of toy and keep in mind the health of
children whereas still being ethical and advantageous to the environment and the local community. Range of my
toys include traditional toys of India (Rattle and Dug Dugi, Dolls, Tiger & Goat, puppets) and other kids toys
puzzles, climbing frame, slot cars, playhouses, pocket money toys, kitchen set, bord games, climbing frame and
will be added more as per customer requirement. We will also start after product services in which we can repair
the toy and will also collect throwable toy and recycle them. (Souvik Roy, Indiatimes, 2015) &
(Yell.com,2020). Safety and quality both are main concern for parent in relation of toys from the beginning of
upbring of kids and here, grasping, listening, seeing, feelings are the major activities in their initial months of
baby. Toys are effectively used, felt, put in the mouth or cuddle. Therefor, our company give importance to
safety and quality first. (Yell.com,2020).
1.2 Added value to our potential customers
A bio-based range of plastic sand-toys and softwood toys are market choice. A potential advantage of using
natural materials for such a product is that parents tend to be especially interested in environmentally friendly
goods, particularly if they are in touch with their children (Laroche et al., 2001). Natural Toys Inc. will meet the
requirement of customer, which will satisfy their demand. Moreover, A box that has a cut-out handle, graphic
display of product content, contrast colour blend, condensed product pictures, natural ornament shape, and the
location of information items is placed on the upper side or top of the side of a package are the packaging style
that is most favoured by customers.( Suzianti, A., Amanda, Y. and Arrafah, G., 2019). we will prepare all
packaging according to customer and all product will be available in the market with reasonable price.
1.3 The business is different from other existing ones
Customers enjoy how convenient it is to use service or buy goods of company. In the competitive world of kids
related product, our company will provide door step delivery of toys, we will also arrange free service for guide
children how to use high level toys (For example, gaming board of chess in which a person will visit home as
per parents permission and will play with kids and explain each step with practical) or (for a baby toy which are

Nature of Business - Toys Play

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